{"id":291034,"date":"2015-07-20T08:13:00","date_gmt":"2015-07-20T07:13:00","guid":{"rendered":"https:\/\/ac-franchise.be\/pourquoi-les-chaines-etrangeres-de-restauration-rapide-se-font-rares-en-algerie-2602"},"modified":"2015-07-20T08:13:00","modified_gmt":"2015-07-20T07:13:00","slug":"pourquoi-les-chaines-etrangeres-de-restauration-rapide-se-font-rares-en-algerie-2602","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/pourquoi-les-chaines-etrangeres-de-restauration-rapide-se-font-rares-en-algerie-2602","title":{"rendered":"Pourquoi les chaines \u00e9trang\u00e8res de restauration rapide se font rares en Alg\u00e9rie"},"content":{"rendered":"
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Le constat a \u00e9t\u00e9 fait en 2012 par le Centre national du registre de commerce (CNRC) : il existe 7 000 fast food en Alg\u00e9rie en 2012 soit 3,34 % du nombre total des commer\u00e7ants. Mais on y trouve encore peu de restaurants \u00e0 th\u00e8me et de grandes chaines internationales de restauration rapide. La franchise Quick<\/a> a essay\u00e9 d’int\u00e9grer le march\u00e9 alg\u00e9rien en 2007 mais sans rencontrer le succ\u00e8s escompt\u00e9. Le groupe Olivier Bertrand, qui exploitait l\u2019enseigne en Alg\u00e9rie a pris la d\u00e9cision de fermer les restaurants. Ayant pris acte de ces fermetures et d\u2019autres points de d\u00e9saccord, le franchiseur Quick a cess\u00e9 toute relation commerciale avec ce franchis\u00e9 sur le territoire alg\u00e9rien. Pr\u00e9cisons que depuis, le groupe Bertrand est devenu le master franchis\u00e9 de Burger King en France<\/a>. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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<\/a> <\/div>\n
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Les obstacles au d\u00e9veloppement<\/h3>\n
L\u2019Alg\u00e9rie, bien qu\u2019\u00e9tant un pays \u00e0 fort dynamisme convoit\u00e9 par de nombreuses enseignes \u00e9trang\u00e8res, pr\u00e9sente de nombreux obstacles <\/b>quant \u00e0 l\u2019implantation de firmes internationales.  D\u2019apr\u00e8s Bernard Boutboul, directeur du cabinet Gira Conseil \u00ab \u00c0 chaque fois que les grosses cha\u00eenes de restauration s\u2019int\u00e9ressent au Maghreb, c\u2019est l\u2019Alg\u00e9rie qui suscite le plus d\u2019int\u00e9r\u00eat. Mais c\u2019est aussi le pays qui pr\u00e9sente toujours le plus de difficult\u00e9s<\/i> \u00bb. Quels sont les obstacles au d\u00e9veloppement de ces marques \u00e9trang\u00e8res sur le sol alg\u00e9rien ?
–  l\u2019obligation de tout fabriquer localement,
– la n\u00e9cessit\u00e9 d\u2019obtenir une autorisation de la Banque d\u2019Alg\u00e9rie pour tout transfert de droits d\u2019entr\u00e9e et de royalties,
– le prix \u00e9lev\u00e9 des baux commerciaux
– les difficult\u00e9s administratives et peut-\u00eatre l’absence de r\u00e9glementation
– l’absence d’industrie,
– les probl\u00e8mes d’importation…<\/p>\n

Certains usent d\u2019ing\u00e9niosit\u00e9 pour contourner ses obstacles. C\u2019est le cas des franchises am\u00e9ricaines Dal\u2019s Burger, Gold\u2019n\u2019Brown et Granada Pizza qui se sont install\u00e9es en Alg\u00e9rie en 2013 gr\u00e2ce \u00e0 leur directeur Sa\u00efd Younsi. \u00ab Le franchiseur se trouve dans le capital pour cinq ans<\/i> \u00bb, d\u00e9taille le responsable, qui s\u2019est associ\u00e9 avec un investisseur alg\u00e9rien et trois \u00e9trangers \u00ab issus du milieu de la franchise<\/i> \u00bb et originaires de Jordanie, du Y\u00e9men et des \u00c9mirats arabes unis pour r\u00e9aliser le projet.<\/p>\n

\u00ab Nous avons \u00e9t\u00e9 contraints d\u2019user de ce stratag\u00e8me car nos demandes de transferts d\u2019argent n\u2019ont jamais re\u00e7u de r\u00e9ponse de la Banque d\u2019Alg\u00e9rie. \u00bb<\/p>\n

Vu dans Jeune Afrique<\/p>\n

Lire aussi : Quick prend un nouveau d\u00e9part en Tunisie et au Maroc <\/a><\/i><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le constat a \u00e9t\u00e9 fait en 2012 par le Centre national du registre de commerce (CNRC) : il existe 7 000 fast food en Alg\u00e9rie en 2012 soit 3,34 % du nombre total des commer\u00e7ants. Mais on y trouve encore peu de restaurants \u00e0 th\u00e8me et de grandes chaines internationales de restauration rapide. La franchise 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