{"id":291041,"date":"2015-07-11T07:51:00","date_gmt":"2015-07-11T06:51:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-quick-bientot-rachetee-par-des-americains-4441"},"modified":"2019-09-19T09:47:40","modified_gmt":"2019-09-19T08:47:40","slug":"la-franchise-quick-bientot-rachetee-par-des-americains-4441","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-quick-bientot-rachetee-par-des-americains-4441","title":{"rendered":"La franchise Quick bient\u00f4t rachet\u00e9e par des am\u00e9ricains ?"},"content":{"rendered":"
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Rachet\u00e9e il y a huit ans au holding CNP de l’homme d’affaires Belge Albert Fr\u00e8re par Qualium, filiale de gestion de fonds de la Caisse des d\u00e9p\u00f4ts et consignations (CDC) fran\u00e7aise, la franchise belge de restauration rapide Quick est ouverte \u00e0 la n\u00e9gociation avec un repreneur<\/b>. Apr\u00e8s plusieurs propositions, des acqu\u00e9reurs am\u00e9ricains seraient dans la boucle\u2026. Une actualit\u00e9 qui arrive quelques mois apr\u00e8s la tr\u00e8s positive refonte de l\u2019identit\u00e9 visuelle de la marque mais aussi apr\u00e8s les premiers r\u00e9sultats d’un nouveau dynamisme d’expansion \u00e0 l’international. Gageons que ces facteurs sont positifs.<\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Qualium cherche \u00e0 revendre le r\u00e9seau de franchise<\/h3>\n
Quick a 495 restaurants dont 395 en France et un chiffre d`affaires de plus d\u2019un milliard d`euros en 2014. Qualium, le propri\u00e9taire de la cha\u00eene de restauration Quick, cherche \u00e0 c\u00e9der le r\u00e9seau de restaurants en franchise<\/b>. Apr\u00e8s plusieurs propositions sans r\u00e9sultats, ce serait aujourd\u2019hui des acqu\u00e9reurs am\u00e9ricains qui seraient en n\u00e9gociations avec les banques Goldman Sachs et la Banque Rothschild mandat\u00e9s dans cette mission. Une valorisation de l`ordre de 800 millions d`euros est annonc\u00e9e dans le journal belge L\u2019Echo, soit 10% de plus que le prix auquel Albert Fr\u00e8re avait c\u00e9d\u00e9 Quick \u00e0 la CDC fran\u00e7aise, en 2007.<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une modernisation qui fait face \u00e0 la concurrence<\/h3>\n
Sur le march\u00e9 de la restauration, Quick fait face en France \u00e0 la concurrence accrue de marques offensives comme Kentucky Fried Chicken (180 restaurants en France) ou Burger King (21 restaurants en France et 15 ouvertures pr\u00e9vues pour 2015) qui mettent en place une importante strat\u00e9gie de d\u00e9ploiement sur l\u2019Hexagone.
La franchise Quick<\/a> a donc  entam\u00e9 en d\u00e9but d\u2019ann\u00e9e la refonte de son identit\u00e9 visuelle<\/b> : nouveau logo, nouveau slogan et d\u00e9cor plus moderne. En Belgique c\u2019est \u00e0 Saint-Gilles \u00e0 Bruxelles que le premier restaurant avait arbor\u00e9 la nouvelle image de cette enseigne de restauration rapide. Le nouveau d\u00e9cor intitul\u00e9 \u00ab Bon Voisin \u00bba pour ambition de refl\u00e8te la modernit\u00e9 et renforce la volont\u00e9 de l\u2019enseigne de monter en valeur. Les mat\u00e9riaux utilis\u00e9s sont plus qualitatifs et plus design. Le rouge, le blanc et le gris sont les couleurs dominantes pour donner un air d\u00e9cal\u00e9 au nouveau d\u00e9cor des murs et des cloisons.
Et comme signal\u00e9 plus haut, Quick est devenu offensif aussi hors France et Belgique.<\/span><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vous souhaitez devenir franchis\u00e9 et ce secteur vous int\u00e9resse tout particuli\u00e8rement ? D\u00e9couvrez les r\u00e9seaux qui recrutent actuellement en France dans le secteur \u00abRestauration rapide<\/a>\u00bb <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Rachet\u00e9e il y a huit ans au holding CNP de l’homme d’affaires Belge Albert Fr\u00e8re par Qualium, filiale de gestion de fonds de la Caisse des d\u00e9p\u00f4ts et consignations (CDC) fran\u00e7aise, la franchise belge de restauration rapide Quick est ouverte \u00e0 la n\u00e9gociation avec un repreneur. Apr\u00e8s plusieurs propositions, des acqu\u00e9reurs am\u00e9ricains seraient dans la boucle\u2026. Une actualit\u00e9 […]<\/p>\n","protected":false},"author":40,"featured_media":291039,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-291041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nLa 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