{"id":291043,"date":"2015-07-09T08:13:00","date_gmt":"2015-07-09T07:13:00","guid":{"rendered":"https:\/\/ac-franchise.be\/quick-prend-un-nouveau-depart-en-tunisie-et-au-maroc-4355"},"modified":"2015-07-09T08:13:00","modified_gmt":"2015-07-09T07:13:00","slug":"quick-prend-un-nouveau-depart-en-tunisie-et-au-maroc-4355","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/quick-prend-un-nouveau-depart-en-tunisie-et-au-maroc-4355","title":{"rendered":"Quick prend un nouveau d\u00e9part en Tunisie et au Maroc"},"content":{"rendered":"
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Apr\u00e8s deux tentatives dans les ann\u00e9es 2000, la franchise Quick s\u2019accorde une autre chance en 2015 dans les pays du Maghreb<\/b>. Visant des pays \u00e0 population jeune, ambitieuse et tr\u00e8s attach\u00e9e \u00e0 l\u2019Europe ; la cha\u00eene fran\u00e7aise de restauration rapide vient d\u2019ouvrir de nouveaux points de vente en Tunisie et au Maroc. S\u2019associant \u00e0 des groupes parmi les plus puissants du pays, Quick s\u2019ambitionne de conqu\u00e9rir le march\u00e9 maghr\u00e9bin malgr\u00e9 la concurrence accrue avec des enseignes internationales d\u00e9j\u00e0 bien ancr\u00e9es dans le march\u00e9, essentiellement au Maroc. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Quick S\u00e9lectionne ses associ\u00e9s pour une offensive fructueuse ! <\/h3>\n
C\u2019est avec le groupe familial Hachicha, que Quick s\u2019est associ\u00e9 afin de d\u00e9velopper ses points de vente sur tout le territoire tunisien.<\/b>  Hachicha obtient suite \u00e0 ce partenariat le monopole de d\u00e9velopper l\u2019enseigne dans toute la Tunisie. Le premier point de vente de l\u2019enseigne a \u00e9t\u00e9 install\u00e9 dans la capitale, et a r\u00e9alis\u00e9 pendant les deux premiers mois des r\u00e9sultats d\u00e9passant les pr\u00e9visions. La direction se dit largement satisfaite de ce d\u00e9but et estime que les r\u00e9sultats ont largement d\u00e9pass\u00e9 \u00ab leurs esp\u00e9rances hautes \u00bb.  
De l\u2019autre cot\u00e9, c\u2019est avec T\u00e9nor Group de Farid Bensa\u00efd, que Quick a pr\u00e9f\u00e9r\u00e9 s\u2019associer. Choisissant un partenaire de poids, Quick prend toutes ses pr\u00e9cautions pour \u00e9viter une deuxi\u00e8me m\u00e9saventure au royaume ch\u00e9rifien.<\/p>\n

Dans les deux pays, la franchise Quick s\u2019engage \u00e0 garantir la m\u00eame qualit\u00e9 des repas servis par l\u2019enseigne<\/b>, tout en s\u2019adaptant aux particularit\u00e9s culturelles des clients. Toutes les viandes sont annonc\u00e9es halal.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Une concurrence f\u00e9roce avec des enseignes \u00e0 succ\u00e8s international <\/h3>\n
Contrairement \u00e0 la Tunisie o\u00f9 Quick n\u2019a pas encore trouv\u00e9 de grands concurrents, la sc\u00e8ne du Maroc annonce d\u00e9j\u00e0 une grande bataille entre les 3 chaines internationales de restauration<\/b>. McDonald\u2019s et Burger King, toujours en cours d\u2019installation sur le territoire tunisien, sont par contre tr\u00e8s bien d\u00e9velopp\u00e9s au Maroc. Pour faire face \u00e0 cette concurrence f\u00e9roce et savoir bien maitriser le march\u00e9 maghr\u00e9bin, Quick engage Thierry Rousset, expert en mati\u00e8re de restauration rapide et franchise, pour s\u2019occuper du d\u00e9veloppement \u00e0 l\u2019international de l\u2019enseigne. McDonald, install\u00e9 au Maroc depuis 1992 compte aujourd\u2019hui 35 points de vente dans 14 villes du pays et compte investir 22.7 millions d\u2019euros d\u2019ici 2018 pour en arriver \u00e0 50 restaurants. De l\u2019autre cot\u00e9, Burger King, arriv\u00e9 en 2011 au royaume, compte 7 restaurants et compte tripler ce chiffre pour arriver \u00e0 22 points de vente en 2018. Quick est de ce fait face \u00e0 un milieu concurrentiel, et avance \u00e0 petit pas pour s\u00e9duire la client\u00e8le et s\u2019affirmer sur le march\u00e9.
4 points de vente seront install\u00e9es dans les deux pays d\u2019ici la fin de l\u2019ann\u00e9e : deux \u00e0 Casablanca et Rabat et deux autres \u00e0 Tunis.<\/p>\n

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Apr\u00e8s deux tentatives dans les ann\u00e9es 2000, la franchise Quick s\u2019accorde une autre chance en 2015 dans les pays du Maghreb. Visant des pays \u00e0 population jeune, ambitieuse et tr\u00e8s attach\u00e9e \u00e0 l\u2019Europe ; la cha\u00eene fran\u00e7aise de restauration rapide vient d\u2019ouvrir de nouveaux points de vente en Tunisie et au Maroc. S\u2019associant \u00e0 des groupes parmi […]<\/p>\n","protected":false},"author":48,"featured_media":289604,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-291043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nQuick prend un nouveau d\u00e9part en Tunisie et au Maroc<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s deux tentatives dans les ann\u00e9es 2000, la franchise Quick s\u2019accorde une autre chance en 2015 dans les pays du Maghreb. 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