{"id":291062,"date":"2015-06-24T22:20:00","date_gmt":"2015-06-24T21:20:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-clause-de-non-affiliation-definition-par-un-avocat-specialise-en-franchise-6169"},"modified":"2015-06-24T22:20:00","modified_gmt":"2015-06-24T21:20:00","slug":"la-clause-de-non-affiliation-definition-par-un-avocat-specialise-en-franchise-6169","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-clause-de-non-affiliation-definition-par-un-avocat-specialise-en-franchise-6169","title":{"rendered":"La clause de non affiliation : d\u00e9finition par un avocat sp\u00e9cialis\u00e9 en franchise"},"content":{"rendered":"
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En quoi consiste la Clause de Non Affiliation ? Cette clause est elle justifi\u00e9e pour un franchis\u00e9 ?<\/b> Dans quelles limites ? Y’a t il indemnisation de cette clause ? Quelle est la diff\u00e9rence avec la clause de non concurrence ? <\/p>\n

Marc Lanciaux, avocat \u00e0 la cour de Paris et membre du coll\u00e8ge des experts de la FFF a r\u00e9pondu aux questions de l’\u00e9quipe d’AC Franchise <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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AC Franchise : Qu’est-ce-que la clause de non affiliation ?
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Marc Lanciaux<\/b> : C’est un th\u00e8me d’actualit\u00e9. Il a fait couler beaucoup d’encre il y a quelques mois puisque la jurisprudence a \u00e9t\u00e9 assez abondante sur la clause de non affiliation et la clause de non concurrence qui est une clause cousine. La clause de non affiliation peut avoir deux volets. <\/b><\/p>\n

D’une part<\/b>, une ex\u00e9cution qui court pendant la dur\u00e9e du contrat<\/b>, et dans ce cas, cela signifie que le franchis\u00e9 s’interdit pendant la dur\u00e9e du contrat d’adh\u00e9rer directement ou par le biais d’une autre entreprise ou un autre r\u00e9seau que celui auquel il participe d\u00e9j\u00e0. Dans ce cas l\u00e0, c’est une clause qui est bienvenue et n\u00e9cessaire pour deux raisons. Cela \u00e9vite que le franchis\u00e9 s’int\u00e9resse \u00e0 une activit\u00e9 \u00e9ventuellement concurrente de celle du franchiseur qui est d\u00e9j\u00e0 son partenaire, et cela \u00e9vite tout simplement que le franchis\u00e9 se disperse et qu’il se consacre \u00e0 son commerce.<\/p>\n

Le deuxi\u00e8me volet<\/b> d’application de cette clause, c’est ce que l’on rencontre de mani\u00e8re tr\u00e8s classique dans les contrats de franchise et d’affiliation elle va recevoir ex\u00e9cution apr\u00e8s la fin du contrat<\/b>. La forme la plus courante, c’est une clause qui interdit pendant une ann\u00e9e apr\u00e8s la fin du contrat au franchis\u00e9 d’adh\u00e9rer \u00e0 un r\u00e9seau concurrent. L\u00e0 encore c’est \u00e0 mon avis une clause qui est justifi\u00e9e et qui a son importance. Elle est justifi\u00e9e non pas comme on le soutient parfois pour la d\u00e9fense du droit du franchiseur mais pour la d\u00e9fense des droits du r\u00e9seau tout entier.<\/b> Je n’adh\u00e8re pas trop \u00e0 cette vision de la franchise qui consid\u00e8re qu’un r\u00e9seau de franchise, c’est un franchiseur et des franchis\u00e9s.
Un r\u00e9seau c’est un tout, franchiseur et franchis\u00e9s et c’est important pour les franchis\u00e9s en place de savoir que leur concept que leurs m\u00e9thodes commerciales, que la r\u00e9putation de l’enseigne va \u00eatre pr\u00e9serv\u00e9e y compris par ceux qui sortent. Je crois que c’est une clause qui est parfaitement \u00e9quilibr\u00e9e et une clause contractuelle qui permet aux franchis\u00e9s de poursuivre une activit\u00e9, elle ne lui interdit pas de continuer son commerce, d’assurer la poursuite de son entreprise. Simplement elle lui interdit d’aller rallier une enseigne concurrente et d’apporter dans cette enseigne les m\u00e9thodes qu’il a apprises dans le r\u00e9seau de franchise qu’il quitte.
<\/b>
La question qui se pose le plus souvent, compte tenu des r\u00e9centes jurisprudences, est de savoir si cette clause va ouvrir un droit \u00e0 indemnisation au b\u00e9n\u00e9fice du franchis\u00e9<\/b>. Je ne le crois pas, je ne crois pas que cela soit souhaitable. La jurisprudence dans le domaine du partage de la client\u00e8le a \u00e9t\u00e9 extr\u00eamement clair depuis maintenant plusieurs ann\u00e9es. La cour de cassation y a r\u00e9pondu de mani\u00e8re tr\u00e8s claire et nette. La client\u00e8le d’un franchis\u00e9 est partag\u00e9e. Il y a \u00e0 la fois la client\u00e8le qui vient pour le franchis\u00e9 lui-m\u00eame et ses qualit\u00e9s de commer\u00e7ants et la client\u00e8le qui est attach\u00e9e \u00e0 la marque.
Je pense que la clause d’affiliation est une clause \u00e9quilibr\u00e9e car elle fait bien le partage des deux.<\/p>\n

Le franchis\u00e9 qui n’adh\u00e8re pas \u00e0 un autre r\u00e9seau concurrent va quand m\u00eame va garder la client\u00e8le, celle qui vient pour lu<\/b>i. En m\u00eame temps, il va s’interdire d’aller exploiter autrement et de convertir en quelque sorte la client\u00e8le qui est attach\u00e9e \u00e0 la marque du franchiseur. Ceci est \u00e9quilibr\u00e9 et ne n\u00e9cessite pas d’indemnisation.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

En quoi consiste la Clause de Non Affiliation ? Cette clause est elle justifi\u00e9e pour un franchis\u00e9 ? Dans quelles limites ? Y’a t il indemnisation de cette clause ? Quelle est la diff\u00e9rence avec la clause de non concurrence ? Marc Lanciaux, avocat \u00e0 la cour de Paris et membre du coll\u00e8ge des experts […]<\/p>\n","protected":false},"author":45,"featured_media":284165,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[10],"tags":[],"class_list":["post-291062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-des-experts","entry","has-media"],"acf":[],"yoast_head":"\nLa clause de non affiliation : d\u00e9finition par un avocat sp\u00e9cialis\u00e9 en franchise<\/title>\n<meta name=\"description\" content=\"En quoi consiste la Clause de Non Affiliation ? 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