{"id":291073,"date":"2015-06-22T07:41:00","date_gmt":"2015-06-22T06:41:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-developpement-de-la-franchise-au-maroc-5634"},"modified":"2015-06-22T07:41:00","modified_gmt":"2015-06-22T06:41:00","slug":"le-developpement-de-la-franchise-au-maroc-5634","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-developpement-de-la-franchise-au-maroc-5634","title":{"rendered":"Le d\u00e9veloppement de la franchise au Maroc"},"content":{"rendered":"
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Repr\u00e9sentant 12.8% de l\u2019\u00e9conomie et employant 13% de la population active marocaine, le secteur du commerce de d\u00e9tail au Maroc connait un r\u00e9el essor. Dans un pays o\u00f9 le tourisme constitue un atout \u00e9conomique, la majoration des recettes du secteur touristique stimulerait davantage la croissance du commerce de d\u00e9tail.
Parall\u00e8lement au changement progressif du contexte culturel et \u00e9conomique que vit le Maroc<\/b>, on assiste \u00e0 une transition des activit\u00e9s commerciales depuis les petits commerces et le secteur informel vers les grandes surfaces o\u00f9 se d\u00e9veloppent les grandes enseignes internationales. <\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La franchise a conquis le Maroc<\/h3>\n
Pris\u00e9es par le Maroc, les grandes enseignes installent leurs franchises dans les centres commerciaux des plus grandes villes. <\/b> Leurs visiteurs se compteraient par millions mais en faut beaucoup compte tenu des loyers.
Abritant 300 magasins sur 250 000m\u00b2 de surface, le Marocco Mall de Casablanca a accueilli 17 millions clients l\u2019an dernier. De m\u00eame, Almazar et Carr\u00e9 Eden, deux autres grands centres commerciaux, ont re\u00e7u l\u2019an dernier, respectivement 5 et 3 millions de visiteurs. L\u2019ensemble des locaux commerciaux de ces trois centres sont presque totalement occup\u00e9s par des franchises. <\/p>\n

Carrefour, par exemple, compte encore investir 68.8 millions d\u2019euros afin d\u2019\u00e9largir son r\u00e9seau sur une nouvelle surface de 8500m\u00b2. 15 nouveaux supermarch\u00e9s Monoprix dont le master franchis\u00e9 n’est autre que la SNMTV, soci\u00e9t\u00e9 tunisienne,<\/b>  vont \u00eatre implant\u00e9s dans le Royaume. La cha\u00eene de supermarch\u00e9s Lulu, dont le si\u00e8ge est \u00e0 Abu Dhabi et qui poss\u00e8de des magasins en \u00c9gypte, dans plusieurs \u00c9tats du Golfe et en Inde, cherche \u00e9galement \u00e0 s\u2019implanter au Maroc dans le cadre d\u2019un projet d\u2019expansion de 200 millions de dollars dans le pays.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Un coup de pouce de l\u2019\u00e9tat au secteur<\/h3>\n
En vue d\u2019une prosp\u00e9rit\u00e9 croissante, l\u2019\u00e9tat travaille \u00e0 moderniser le commerce de d\u00e9tail et en fait une priorit\u00e9 majeure. Dans son programme national baptis\u00e9 Rawaj vision 2020, l\u2019\u00e9tat propose de financer activement ce secteur.
Parmi les objectifs de Rawaj 2020 on cite : la cr\u00e9ation de 450.000 nouveaux emplois et le passage du pourcentage de la contribution de ce secteur au PIB \u00e0 15%. Vu le d\u00e9veloppement du commerce de d\u00e9tail depuis l\u2019inauguration de Rawaj en 2007, marqu\u00e9 entre autre par le d\u00e9veloppement de la marque marocaine Marjane dans l\u2019Afrique subsaharienne, le Maroc reste optimiste quant \u00e0 l\u2019avenir de ce secteur sur son territoire.<\/p>\n

\u00c9tant donn\u00e9 l\u2019augmentation du pouvoir d\u2019achat, la croissance et l\u2019urbanisation de la classe moyenne, le pays assiste \u00e0 un changement du comportement du citoyen marocain. Celui-ci tourne son attention sur la qualit\u00e9 des produits et sur le prix<\/b>. Le projet Rawaj vision 2020 devra pourtant surmonter d\u2019autres d\u00e9fis pour atteindre ses objectifs : une infrastructure d\u00e9faillante et un faible niveau de vie des habitants des zones rurales. <\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Vous cherchez des franchis\u00e9s ou un master franchis\u00e9 au Maroc ?<\/h3>\n
AC Franchise Maroc <\/a>est sp\u00e9cialiste du recrutement de franchis\u00e9s au Maroc depuis 2006. Pour vous renseigner sur les services propos\u00e9s aux franchiseurs qui recrutent : accontact (at) ac-franchise.be <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Repr\u00e9sentant 12.8% de l\u2019\u00e9conomie et employant 13% de la population active marocaine, le secteur du commerce de d\u00e9tail au Maroc connait un r\u00e9el essor. Dans un pays o\u00f9 le tourisme constitue un atout \u00e9conomique, la majoration des recettes du secteur touristique stimulerait davantage la croissance du commerce de d\u00e9tail. Parall\u00e8lement au changement progressif du contexte […]<\/p>\n","protected":false},"author":48,"featured_media":291072,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[136,137],"class_list":["post-291073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-international","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nLe d\u00e9veloppement de la franchise au Maroc<\/title>\n<meta name=\"description\" content=\"Repr\u00e9sentant 12.8% de l\u2019\u00e9conomie et employant 13% de la population active marocaine, le secteur du commerce de d\u00e9tail au Maroc connait un r\u00e9el essor. 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