{"id":291074,"date":"2015-06-17T08:56:00","date_gmt":"2015-06-17T07:56:00","guid":{"rendered":"https:\/\/ac-franchise.be\/bientot-un-cadre-juridique-de-la-franchise-en-algerie-2552"},"modified":"2015-06-17T08:56:00","modified_gmt":"2015-06-17T07:56:00","slug":"bientot-un-cadre-juridique-de-la-franchise-en-algerie-2552","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/bientot-un-cadre-juridique-de-la-franchise-en-algerie-2552","title":{"rendered":"Bient\u00f4t un cadre juridique de la franchise en Alg\u00e9rie?"},"content":{"rendered":"
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C\u2019est en effet une des demandes de certains experts qui \u00e9taient pr\u00e9sents lors du forum international sur le th\u00e8me \u00ab\u00a0Enjeux, risques et opportunit\u00e9s de la franchise… Facteurs manag\u00e9riaux et environnementaux\u00a0\u00bb<\/b> tenu dans la ville de Boumerd\u00e8s et organis\u00e9 par l\u2019Institut national de la productivit\u00e9 et du d\u00e9veloppement industriel (Inped). Cette demande s\u2019explique par le fait que l\u2019Alg\u00e9rie pr\u00e9pare une politique de relance \u00e9conomique et par le nombre important de marques internationales pr\u00e9sentes dans le pays. Ces franchiseurs \u00e9trangers nouent d\u00e9j\u00e0 des partenariats avec des franchis\u00e9s et\/ou des masters franchis\u00e9s alg\u00e9riens mais doivent composer avec la difficult\u00e9 d’exporter des droits d’entr\u00e9e et des redevances.<\/p>\n

Ces m\u00eames experts pointent du doigt les contraintes du d\u00e9veloppement de la franchise en Alg\u00e9rie<\/p>\n

Des acteurs \u00e9conomiques et op\u00e9rateurs nationaux, ainsi que des experts fran\u00e7ais prennent part \u00e0 cette rencontre de deux jours qui a permis de mettre en lumi\u00e8re l\u2019\u00e9tat des lieux de la franchise commerciale en Alg\u00e9rie.<\/b> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Une r\u00e9glementation pour pratiquer le syst\u00e8me de franchise<\/h3>\n
Lors de ce forum, de nombreux intervenants ont sollicit\u00e9 les autorit\u00e9s alg\u00e9riennes concern\u00e9es pour que ces derni\u00e8re \u00e9tablissent rapidement un cadre juridique qui r\u00e9glementerait le syst\u00e8me commercial de la franchise. \u00c9tant donn\u00e9 la volont\u00e9 du gouvernement de relancer l\u2019 \u00e9conomique alg\u00e9rienne, qui passerait entre autre par l\u2019incitation des enseignes \u00e9trang\u00e8res \u00e0 investir dans le pays<\/b>, l\u2019avocate et experte juridique, Ben Miloud Hind affirme lors du forum qu\u2019il y aurait un risque d\u2019une \u00a0\u00bb telle orientation, en l\u2019absence d\u2019un cadre juridique claire organisant et r\u00e9gissant cette activit\u00e9 commerciale d\u2019importance<\/i>\u00ab\u00a0.<\/p>\n

Pour AC Franchise, le besoin juridique est surtout de rendre obligatoire une information pr\u00e9contractuelle comme en Tunisie et en France et de permettre l’exportation des droits d’entr\u00e9e et royalties.<\/i><\/b><\/p>\n

Pour la directrice de l\u2019Institut national de la productivit\u00e9 et du d\u00e9veloppement industriel (INPED), Osmani Fouzia, organisateur de ce forum international, cette rencontre a pour ambition de \u00ab\u00a0favoriser l\u2019acquisition et la ma\u00eetrise du mode de fonctionnement du syst\u00e8me de franchise par les op\u00e9rateurs, comme facteur d\u00e9terminant de son avenir et de situer la formation comme socle indispensable \u00e0 ce mode de d\u00e9veloppement<\/i>\u00ab\u00a0.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Les obstacles \u00e0 l\u2019\u00e9volution de la franchise en Alg\u00e9rie<\/h3>\n
Ce colloque fut l\u2019occasion pour les experts de mettre en exergue les obstacles au d\u00e9veloppement d\u2019enseignes nationales ou internationales en franchise<\/b>. Ils ont cit\u00e9 outre le manque de l\u00e9gislation:
– L’aspect urbanistique des villes
– La bureaucratie
– La raret\u00e9 des centres commerciaux
– Le probl\u00e8me du foncier
– La soumission \u00e0 l\u2019autorisation pr\u00e9alable de la banque du rapatriement des royalties
– Le poids de l\u2019informel<\/p>\n

Claude N\u00e8gre, ma\u00eetre de conf\u00e9rences en sciences de gestion et directeur du comit\u00e9 scientifique de la F\u00e9d\u00e9ration fran\u00e7aise de la franchise et Mourad Hadjout, formateur consultant \u00e0 l\u2019Inped corroborent leur analyse avec des cas concret d\u2019\u00e9checs : Carrefour et Quick. Ce dernier a d\u00fb quitter le pays en 2011<\/b>  apr\u00e8s avoir but\u00e9 sur de nombreuses difficult\u00e9s : son si\u00e8ge \u00e0 Sidi-Yahia qui \u00e9tait une construction illicite et le manque de l\u00e9gislation claire.<\/p>\n

Cependant, M. Negre, tout comme M. Hadjout, note les succ\u00e8s et les exemples de r\u00e9ussite de la franchise dans le pays comme c\u2019est le cas de BKL, Mortex ou Speedy. \u201cL\u2019environnement de march\u00e9 peut donc \u00eatre consid\u00e9r\u00e9 comme globalement favorable au d\u00e9veloppement de la franchise en Alg\u00e9rie<\/i>\u201d, souligne M. Negre. La franchise Gautier, implant\u00e9e \u00e0 Boumerd\u00e8s gr\u00e2ce \u00e0 une entreprise alg\u00e9rienne de renomm\u00e9e, est un autre exemple de r\u00e9ussite. <\/b><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

C\u2019est en effet une des demandes de certains experts qui \u00e9taient pr\u00e9sents lors du forum international sur le th\u00e8me \u00ab\u00a0Enjeux, risques et opportunit\u00e9s de la franchise… Facteurs manag\u00e9riaux et environnementaux\u00a0\u00bb tenu dans la ville de Boumerd\u00e8s et organis\u00e9 par l\u2019Institut national de la productivit\u00e9 et du d\u00e9veloppement industriel (Inped). Cette demande s\u2019explique par le fait […]<\/p>\n","protected":false},"author":48,"featured_media":284732,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135,141],"class_list":["post-291074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","tag-reglementation-des-affaires","entry","has-media"],"acf":[],"yoast_head":"\nBient\u00f4t 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