{"id":291128,"date":"2015-05-06T08:29:00","date_gmt":"2015-05-06T07:29:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-un-modele-rassurant-selon-la-revue-lhotellerie-restauration-3464"},"modified":"2015-05-06T08:29:00","modified_gmt":"2015-05-06T07:29:00","slug":"la-franchise-un-modele-rassurant-selon-la-revue-lhotellerie-restauration-3464","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-un-modele-rassurant-selon-la-revue-lhotellerie-restauration-3464","title":{"rendered":"La franchise : un mod\u00e8le rassurant selon la revue L\u2019H\u00f4tellerie Restauration"},"content":{"rendered":"
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D\u00e9cid\u00e9ment en ce d\u00e9but d’ann\u00e9e les revues professionnelles ont beaucoup parl\u00e9 de la franchise. Nous r\u00e9sumons ci-apr\u00e8s un article de la revue fran\u00e7aise L\u2019H\u00f4tellerie Restauration, une r\u00e9f\u00e9rence de la profession. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un nombre croissant de candidats \u00e0 la franchise<\/h3>\n
L’H\u00f4tellerie Restauration explique que dans un contexte \u00e9conomique morose peu propice \u00e0 la cr\u00e9ation d\u2019entreprise, la franchise se d\u00e9marque en offrant une alternative \u00e0 l\u2019isolement de l’entrepreneur<\/b>. Elle offre un savoir-faire, la notori\u00e9t\u00e9 d\u2019 une marque, l\u2019exp\u00e9rience d\u2019un r\u00e9seau et une formation sp\u00e9cifique rassurante pour se lancer dans l\u2019aventure.<\/p>\n

Comme bien d’autres revues en ce d\u00e9but d’ann\u00e9e, la revue cite l’\u2019enqu\u00eate annuelle Banque Populaire-FFF-CSA 2014. La franchise s\u00e9duit un nombre croissant de Fran\u00e7ais tent\u00e9s par la cr\u00e9ation d\u2019entreprises<\/b>. 41 % des candidats \u00e0 l\u2019entrepreneuriat envisageraient de recourir \u00e0 la franchise dans l\u2019Hexagone. <\/p>\n

Encore faut-il que leurs profils correspondent \u00e0 ce que recherchent les t\u00eates de r\u00e9seaux : poss\u00e9der des aptitudes en gestion et en management d\u2019\u00e9quipes, avoir une exp\u00e9rience dans le commerce comme chef d\u2019entreprise (Note d’AC Franchise : Un b\u00e9mol…..En fait les ex salari\u00e9s sont encore plus nombreux parmi les nouveaux franchis\u00e9s)  et disposer d\u2019un apport personnel en rapport avec l\u2019activit\u00e9 vis\u00e9e. <\/p>\n

Dans une grande majorit\u00e9 des franchises, les candidats doivent s\u2019acquitter de redevances directes et publicitaires annuelles ainsi que d\u2019un droit d\u2019entr\u00e9e. Celui-ci leur donnera en \u00e9change acc\u00e8s au concept et au transfert du savoir-faire de l\u2019enseigne, \u00e0 des formations initiale et continue et \u00e0 une assistance en amont et pendant leur activit\u00e9.<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Formation initiale, accompagnement et outils de coh\u00e9sion<\/h3>\n
D\u2019une mani\u00e8re g\u00e9n\u00e9rale \u2013 c\u2019est en tout cas ce qui d\u00e9montre la qualit\u00e9 et le s\u00e9rieux d\u2019un franchiseur – la formation initiale alterne th\u00e9orie en salle et pratique sur le terrain. Sa dur\u00e9e varie en fonction de l\u2019enseigne et du profil du franchis\u00e9.
L\u2019accompagnement, quant \u00e0 lui, d\u00e9bute en amont de l\u2019ouverture d\u2019un point de vente et constitue une \u00e9tape essentielle, souvent celle qui permettra de choisir l\u2019emplacement. Acteur essentiel au bon fonctionnement : l\u2019animateur qui est pr\u00e9sent avant l\u2019ouverture d\u2019une unit\u00e9 et visite r\u00e9guli\u00e8rement le franchis\u00e9 afin d\u2019\u00e9changer avec lui sur d\u2019\u00e9ventuels axes d\u2019am\u00e9lioration et des plans d\u2019action \u00e0 mettre en place.
Par ailleurs, le franchis\u00e9 doit pouvoir b\u00e9n\u00e9ficier d\u2019outils en marketing et de communication, de diff\u00e9rents temps de rencontre avec la t\u00eate de r\u00e9seaux et les autres franchis\u00e9s<\/b>\u2026 Ces initiatives permettent de faciliter la vie des franchis\u00e9s et d\u2019entretenir un esprit de coh\u00e9sion au sein du r\u00e9seau.<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vu dans L\u2019H\u00f4tellerie Restauration
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Retreouvez tous nos artciles sur le th\u00e8me \u00ab\u00a0Devenir franchis\u00e9<\/a>\u00ab\u00a0<\/span><\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

D\u00e9cid\u00e9ment en ce d\u00e9but d’ann\u00e9e les revues professionnelles ont beaucoup parl\u00e9 de la franchise. Nous r\u00e9sumons ci-apr\u00e8s un article de la revue fran\u00e7aise L\u2019H\u00f4tellerie Restauration, une r\u00e9f\u00e9rence de la profession. Un nombre croissant de candidats \u00e0 la franchise L’H\u00f4tellerie Restauration explique que dans un contexte \u00e9conomique morose peu propice \u00e0 la cr\u00e9ation d\u2019entreprise, la franchise se d\u00e9marque […]<\/p>\n","protected":false},"author":40,"featured_media":291102,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[133],"class_list":["post-291128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-devenir-franchise","entry","has-media"],"acf":[],"yoast_head":"\nLa franchise : un mod\u00e8le rassurant selon la revue L\u2019H\u00f4tellerie Restauration<\/title>\n<meta name=\"description\" content=\"D\u00e9cid\u00e9ment en ce d\u00e9but d'ann\u00e9e les revues professionnelles ont beaucoup parl\u00e9 de la franchise. 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