{"id":291150,"date":"2015-04-29T11:05:00","date_gmt":"2015-04-29T10:05:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-orchestra-lance-sa-premiere-campagne-de-communication-europeenne-5827"},"modified":"2015-04-29T11:05:00","modified_gmt":"2015-04-29T10:05:00","slug":"la-franchise-orchestra-lance-sa-premiere-campagne-de-communication-europeenne-5827","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-orchestra-lance-sa-premiere-campagne-de-communication-europeenne-5827","title":{"rendered":"La franchise Orchestra lance sa premi\u00e8re campagne de communication europ\u00e9enne"},"content":{"rendered":"
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La franchise Orchestra,<\/b> leader en pu\u00e9riculture, maternit\u00e9 et mode enfantine 0-14 ans<\/b>, s\u2019allie \u00e0 l\u2019agence de communication M&CSaatchi.gad pour le lancement de sa premi\u00e8re campagne de communication europ\u00e9enne.<\/span><\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Bienvenue dans la vie des parents!<\/h3>\n
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Forte de son nouveau positionnement \u00ab Bienvenue dans la vie de parents<\/i> \u00bb, la franchise Orchestra a lanc\u00e9 sa nouvelle campagne de communication le 30 mars 2015 par un film de marque diffus\u00e9 sur M6 et les cha\u00eenes de la TNT. Rythm\u00e9 et color\u00e9, ce film met en avant le quotidien des parents et de leurs enfants. Des joies, des petits bonheurs et une touche d\u2019humour qui illustrent \u00e0 merveille les valeurs d\u2019Orchestra.<\/div>\n
Du jean maternit\u00e9, \u00e0 la poussette en passant par la paire de nu-pieds et les bermudas, des spots produits vont \u00e9galement \u00eatre diffus\u00e9s chaque semaine afin de mettre en \u00e9vidence l\u2019\u00e9tendue de l\u2019offre Orchestra. En parall\u00e8le, une campagne d\u2019affichage en 4X3, abribus et flyer sera mise en place pour annoncer les ouvertures r\u00e9gionales.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Orchestra c\u2019est…<\/h3>\n
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– Un savoir-faire : Cr\u00e9ateur de mode depuis 1995, proposant des collections de 3 500 mod\u00e8les par saison
– Une pr\u00e9sence internationale : 700 magasins \u00e0 l\u2019enseigne dans 40 pays<\/b>, dont 270 en France
– Un renouvellement permanent de l\u2019offre en magasin, avec plus de 100 nouveaut\u00e9s chaque semaine
– 70 millions de pi\u00e8ces textiles vendues par an, dont 60% en France
– Expert en maternit\u00e9 et pu\u00e9riculture depuis 60 ans
– Le plus grand r\u00e9f\u00e9rencement en pu\u00e9riculture avec 10 000 mod\u00e8les
– Un Concept de magasin unique et ludique
– Le Club Orchestra, un programme de fid\u00e9lit\u00e9 innovant, qui propose des avantages permanents \u00e0 ses membres* ; et d\u00e9j\u00e0 plus de 3 millions de membres
– Les plus grands magasins de pu\u00e9riculture, maternit\u00e9 et mode enfantine : un concept de \u00ab One Stop Shopping \u00bb
– Des listes de naissance pour bien pr\u00e9parer l\u2019arriv\u00e9e de b\u00e9b\u00e9 et faire b\u00e9n\u00e9ficier ses proches de 20% de r\u00e9duction et plus.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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* 50% de r\u00e9duction toute l\u2019ann\u00e9e sur les collections mode Orchestra, les collections maternit\u00e9 ; et jusqu\u2019\u00e0 50% de r\u00e9duction sur la pu\u00e9riculture.<\/i><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La franchise Orchestra, leader en pu\u00e9riculture, maternit\u00e9 et mode enfantine 0-14 ans, s\u2019allie \u00e0 l\u2019agence de communication M&CSaatchi.gad pour le lancement de sa premi\u00e8re campagne de communication europ\u00e9enne. Bienvenue dans la vie des parents! Forte de son nouveau positionnement \u00ab Bienvenue dans la vie de parents \u00bb, la franchise Orchestra a lanc\u00e9 sa nouvelle campagne de communication le […]<\/p>\n","protected":false},"author":7772,"featured_media":291149,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-291150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nLa 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