{"id":291156,"date":"2015-04-28T08:34:00","date_gmt":"2015-04-28T07:34:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-commission-affiliation-comment-ca-marche-concretement-6093"},"modified":"2015-04-28T08:34:00","modified_gmt":"2015-04-28T07:34:00","slug":"la-commission-affiliation-comment-ca-marche-concretement-6093","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-commission-affiliation-comment-ca-marche-concretement-6093","title":{"rendered":"La commission affiliation, comment \u00e7a marche concr\u00e8tement ?"},"content":{"rendered":"
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Chaque boutique est con\u00e7ue et r\u00e9alis\u00e9e autour d’une m\u00eame id\u00e9e. Le mobilier est con\u00e7u pour faciliter la mise en place des v\u00eatements et le merchandising.<\/p>\n

L’application du concept est \u00e9tudi\u00e9e pour chaque magasin, au cas par cas, par l’architecte de l’enseigne qui soigne sa notori\u00e9t\u00e9 et son image par :
1 – des campagnes de publicit\u00e9 nationale
2 – Par ses catalogues dans certains m\u00e9tiers
3 – Par la mise en place permanente de mat\u00e9riel publicitaire en vitrine et \u00e0 l’int\u00e9rieur des magasins.
4 – Par ses actions sp\u00e9cifiques de stimulation et de promotion des ventes <\/p>\n

La mise en place de chaque collection se fait en partie en entr\u00e9e de saison<\/b>, le solde \u00e9tant constitu\u00e9 du r\u00e9assort automatique et des th\u00e8mes d’actualisation. En d\u00e9but de saison, les boutiques re\u00e7oivent un book-merchandising qui indique la pr\u00e9sentation id\u00e9ale \u00e0 suivre pour la mise en place de la collection \u00e0 l’int\u00e9rieur de la boutique et un guide vitrine, tous les jours, tenant compte de la tendance du moment. Le r\u00e9assort se fait automatiquement. Toutes les ventes remontent chaque nuit pour l’analyse, ce qui d\u00e9clenche un r\u00e9assort quotidien et \u00e9vite ainsi le sur-stockage et limite la rupture des pi\u00e8ces. Autre avantages : en fin de saison, \u00e0 l’issue de la p\u00e9riode des soldes, les marchandises invendues sont reprises et remplac\u00e9es sans d\u00e9lais d’attente par l’arriv\u00e9e de la nouvelle collection.<\/p>\n

L’informatique est adapt\u00e9e aux besoins pr\u00e9cis des boutiques. Tous les magasins sont reli\u00e9s informatiquement au si\u00e8ge. L’investissement informatique, \u00e0 la charge de l\u2019affili\u00e8 est limit\u00e9 puisque le franchiseur fournit le logiciel et la formation n\u00e9cessaire. Tous les produits arrivent \u00e9tiquet\u00e9s avec codes barres pour une lecture en caisse par \u00ab\u00a0douchettes\u00a0\u00bb sans risque d’erreur<\/b>. En p\u00e9riode de soldes les nouveaux prix r\u00e9duits sont transmis par informatique dans la caisse du magasin pour gagner du temps.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Point de vue du franchis\u00e9 ou de l’adh\u00e9rent :<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les avantages d’\u00eatre un commissionnaire-affili\u00e9<\/b> :
– Une garantie de marge brute sur l’ann\u00e9e (que le CA soit r\u00e9alis\u00e9 pendant les soldes ou hors soldes).
– Pas de stocks en fin de saison.
– Pas de financement de marchandises.
– Pas de rupture d’approvisionnement.
– Un r\u00e9assort quotidien.
– B\u00e9n\u00e9ficier des moyens d’une cha\u00eene nationale : catalogues, PLV, campagnes presse.<\/p>\n

Pour en savoir plus sur la commission affiliation, lisez ces articles : <\/i>
– Les avantages de la commission affiliation <\/i><\/a>
– La mode, secteur cl\u00e9 de la commission affiliation<\/i><\/a><\/p>\n

<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Chaque boutique est con\u00e7ue et r\u00e9alis\u00e9e autour d’une m\u00eame id\u00e9e. Le mobilier est con\u00e7u pour faciliter la mise en place des v\u00eatements et le merchandising. L’application du concept est \u00e9tudi\u00e9e pour chaque magasin, au cas par cas, par l’architecte de l’enseigne qui soigne sa notori\u00e9t\u00e9 et son image par : 1 – des campagnes de publicit\u00e9 nationale2 […]<\/p>\n","protected":false},"author":1,"featured_media":291154,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135,140],"class_list":["post-291156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","tag-politique-concept-produit","entry","has-media"],"acf":[],"yoast_head":"\nLa commission affiliation, comment \u00e7a marche concr\u00e8tement ?<\/title>\n<meta name=\"description\" content=\"Chaque boutique est con\u00e7ue et r\u00e9alis\u00e9e autour d'une m\u00eame id\u00e9e. 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