{"id":291177,"date":"2015-04-23T09:15:00","date_gmt":"2015-04-23T08:15:00","guid":{"rendered":"https:\/\/ac-franchise.be\/laffiliation-guinot-et-mary-cohr-6301"},"modified":"2015-04-23T09:15:00","modified_gmt":"2015-04-23T08:15:00","slug":"laffiliation-guinot-et-mary-cohr-6301","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/laffiliation-guinot-et-mary-cohr-6301","title":{"rendered":"L’affiliation GUINOT et MARY COHR"},"content":{"rendered":"
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Les instituts clients de <\/b>GUINOT<\/b><\/a> et <\/b>MARY COHR<\/b><\/a> sont r\u00e9partis dans 70 pays \u00e0 travers un r\u00e9seau de 17 000 instituts de beaut\u00e9<\/b>.  En France, plus de 100 instituts sont implant\u00e9s sous la forme de franchises. En 2014, le groupe aurait inaugur\u00e9 45 instituts de beaut\u00e9.
C\u2019est en 1963 que  l\u2019ing\u00e9nieur-chimiste Ren\u00e9 GUINOT  cr\u00e9e les Laboratoires GUINOT. La marque MARY COHR est lanc\u00e9e quant \u00e0 elle en 1977. En 2000 d\u00e9bute le d\u00e9veloppement des deux enseignes en franchise. Et dans l\u2019optique moderniser et professionnaliser le march\u00e9 de l\u2019Institut de beaut\u00e9, le groupe lance le concept  Affiliation en 2014 pour  renforcer l\u2019unit\u00e9 et la qualit\u00e9 de prestations des instituts.<\/div>\n
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Des instituts de beaut\u00e9 qui allient professionnalisme et qualit\u00e9 des soins<\/h3>\n
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La femme d\u2019aujourd\u2019hui recherche des prestations de soin personnalis\u00e9s, des conseils, une hygi\u00e8ne irr\u00e9prochable et surtout une simplicit\u00e9 et une lisibilit\u00e9 de la part des instituts de beaut\u00e9. C\u2019est en ayant compris cela que le groupe GUINOT – MARY COHR lance l\u2019Institut de beaut\u00e9 Affili\u00e9 : un concept accueillant, confortable et multifonction.  Le groupe veut mettre en exergue le professionnalisme de ses instituts de beaut\u00e9. Il mise sur des codes couleurs diff\u00e9renciants : les instituts GUINOT – MARY COHR Affili\u00e9s sont identifiables gr\u00e2ce \u00e0 des codes couleurs : rouge et blanc pour la technicit\u00e9 et l\u2019efficacit\u00e9 GUINOT, et vert et blanc pour la naturalit\u00e9 des formules \u00e0 base d\u2019Huiles Essentielles MARY COHR. <\/p>\n<\/div>\n
Chaque institut Affili\u00e9 est \u00e9tudi\u00e9 et am\u00e9nag\u00e9 de mani\u00e8re \u00e0 optimiser la compr\u00e9hension<\/b> des services propos\u00e9s : Enseigne, mobilier et signal\u00e9tique de l\u2019espace accueil sont mis \u00e0 disposition (y compris les lin\u00e9aires lumineux et l\u00e9gend\u00e9s pour la pr\u00e9sentation des Produits de Soin). <\/p>\n<\/div>\n
Les cabines sont multifonctions. Ainsi elles permettent  \u00e0 la fois des soins visage, des modelages corps et des \u00e9pilations. Elles sont organis\u00e9es de mani\u00e8re \u00e0 garantir le confort des clientes tout en facilitant l\u2019ex\u00e9cution du soin des esth\u00e9ticiennes. <\/div>\n
Les clientes sont \u00ab chouchout\u00e9es \u00bb par des esth\u00e9ticiennes qualifi\u00e9es qui sont appel\u00e9es  \u00ab Docteurs en beaut\u00e9 \u00bb. Elles b\u00e9n\u00e9ficient de formations initiales et continues dispens\u00e9es par le franchiseur.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une formation et un accompagnement des esth\u00e9ticiennes affili\u00e9es<\/h3>\n
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L\u2019accompagnement des affili\u00e9es se manifeste avant le lancement : \u00c9valuation de sa faisabilit\u00e9, choix de l\u2019implantation, \u00e9tat local de march\u00e9, aide au recrutement, installation et location du mobilier et des appareils de soin,  site internet d\u00e9di\u00e9 \u00e0 chaque institut \u2026 .
Durant trois semaines, l\u2019esth\u00e9ticienne affili\u00e9e est form\u00e9e au m\u00e9tier et \u00e0 la gestion d\u2019un institut de beaut\u00e9<\/b>. Elles sont assist\u00e9es tout au long de l\u2019ann\u00e9e par des formatrices qui effectuent des visites r\u00e9guli\u00e8res. Leur mission est d\u2019observer la bonne application des m\u00e9thodes transmises. Des animatrices r\u00e9seau se rendent aussi en instituts  pour guider les esth\u00e9ticiennes dans l\u2019optimisation du fonctionnement de l\u2019institut de beaut\u00e9. <\/p>\n<\/div>\n
Les esth\u00e9ticiennes profitent aussi : <\/div>\n
– du logiciel Ikosoft, un syst\u00e8me d\u2019exploitation informatique qui facilite, non seulement, la gestion de l\u2019institut et la mesure de la performance, mais aussi le dialogue entre l\u2019esth\u00e9ticienne et ses clientes gr\u00e2ce \u00e0 un programme de relation clients \u00e9prouv\u00e9<\/div>\n
– E-training, une application compl\u00e8te de formation disponible sur tablette qui offre une vision globale des prestations et du savoir-faire de la marque.<\/div>\n
– E-printing, une biblioth\u00e8que en ligne recensant les meilleurs outils de dynamisation de l\u2019institut, personnalisables et imprimables<\/div>\n
N’h\u00e9sitez pas \u00e0 consulter les franchiseurs qui recrutent dans le secteur \u00ab\u00a0Institut de beaut\u00e9<\/a>\u00ab\u00a0.<\/span> <\/div>\n

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Les instituts clients de GUINOT et MARY COHR sont r\u00e9partis dans 70 pays \u00e0 travers un r\u00e9seau de 17 000 instituts de beaut\u00e9.  En France, plus de 100 instituts sont implant\u00e9s sous la forme de franchises. En 2014, le groupe aurait inaugur\u00e9 45 instituts de beaut\u00e9. C\u2019est en 1963 que  l\u2019ing\u00e9nieur-chimiste Ren\u00e9 GUINOT  cr\u00e9e les Laboratoires GUINOT. La marque 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