{"id":291196,"date":"2015-04-19T16:28:00","date_gmt":"2015-04-19T15:28:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-quick-ouvre-pres-de-tunis-au-carrefour-de-la-marsa-8885"},"modified":"2015-04-19T16:28:00","modified_gmt":"2015-04-19T15:28:00","slug":"la-franchise-quick-ouvre-pres-de-tunis-au-carrefour-de-la-marsa-8885","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-quick-ouvre-pres-de-tunis-au-carrefour-de-la-marsa-8885","title":{"rendered":"La franchise Quick ouvre pr\u00e8s de Tunis au Carrefour de La Marsa"},"content":{"rendered":"
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La franchise Quick<\/b><\/a> d\u00e9barque en Tunisie.<\/b> Le premier fast food de la cha\u00eene ouvre ses portes aux consommateurs tunisiens \u00e0 partir du 20 Avril 2015 dans le centre commercial Carrefour \u00e0 la Marsa<\/b>. Ce restaurant Quick sera le premier d’une nouvelle offensive en Afrique du Nord. L\u2019enseigne avait d\u00e9j\u00e0 fait un essai sur les march\u00e9s marocain et alg\u00e9rien. Quick Tunisie envisage de s’implanter dans plusieurs villes tunisiennes en faisant appel \u00e0 des fournisseurs locaux pour l’approvisionnement.
Mais Quick ne recrute pas de franchis\u00e9s, le master franchis\u00e9 ouvrira toutes les unit\u00e9s lui-m\u00eame.<\/p>\n

En parall\u00e8le, Quick va ouvrir en Turquie avec le groupe I.F.B. \u00c7a sera ensuite le tour du Maroc avec le master franchis\u00e9 Tenor groupe. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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D\u00e9but de l\u2019histoire<\/h3>\n
C\u2019est en 2008, avant que la loi tunisienne sur la franchise ne soit promulgu\u00e9e sous l’ancien r\u00e9gime, que le groupe Hachicha et le franchiseur Quick sign\u00e8rent un accord pour l\u2019implantation de la franchise de fast food en Tunisie.<\/b> Le secteur de la restauration rapide pour les enseignes \u00e9trang\u00e8res \u00e9tant soumis \u00e0 autorisation, m\u00eame depuis la loi sur la franchise en Tunisie<\/a> et son d\u00e9cret d’application<\/a>, la soci\u00e9t\u00e9 Resto Rapide obtint l\u2019accord en 2013<\/a>. C\u2019est ainsi que M. Anouar Ben Fadhel prend les r\u00eanes de ce projet et r\u00e9ussit \u00e0 convaincre M. Philippe Diolez de venir s\u2019installer en Tunisie comme Directeur des op\u00e9rations. <\/p>\n

Cette premi\u00e8re ouverture va marquer le d\u00e9but d\u2019un d\u00e9veloppement soutenue de la marque en Tunisie. 16 ouvertures sont programm\u00e9es en raison de 3 \u00e0 4 inaugurations annuelles. La strat\u00e9gie de l\u2019enseigne consiste \u00e0 s\u2019implanter dans tout le pays en centres commerciaux, en centre-ville et avec drive-in si possible. C\u00f4t\u00e9 prix, l\u2019enseigne propose des menus qui varient entre 7,9 Dt et 9,9 Dt. Le menu GIANT grand succ\u00e8s de QUICK sera quant \u00e0 lui propos\u00e9 \u00e0 8,5 Dt. Pour les enfants, les \u2018Magic Box\u2019 avec cadeaux internationaux (Walt Disney, Hasbro) seront aussi propos\u00e9s.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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L\u2019approvisionnement sera local<\/h3>\n
La franchise Quick Tunisie a opt\u00e9 pour un approvisionnement local avec des normes internationales. Ainsi les viandes, le fromage, les crudit\u00e9s et une grande partie des sauces seront fournis par des tunisiens s\u00e9lectionn\u00e9s d\u2019apr\u00e8s un cahier des charges \u00e9tabli par le franchiseur.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L\u2019implantation de Quick va cr\u00e9er des emplois <\/h3>\n
Un restaurant Quick tourne avec 40 personnes, expliquent Mr Diolez et Mr Ben Fadhel. Ainsi une \u00e9quipe comptera un directeur, 3 \u00e0 4 Managers et 35 \u00e9quipiers. Et comme dans les autres pays, les postes sont \u00e9volutifs. Un \u00e9quipier peut devenir directeur ou responsable de zone s\u2019il fait ses preuves au cours de cycles de 3 mois. Les \u00e9quipes sont form\u00e9es au m\u00e9tier. <\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une communication percutante<\/h3>\n
D\u2019origine belge, l\u2019enseigne Quick est lanc\u00e9e en 1971 et s\u2019implante en France en 1980. Il aura fallu attendre 35 ans pour que l\u2019enseigne s\u2019installe en Tunisie. Pour promouvoir cette inauguration, l\u2019enseigne a fait un buzz gr\u00e2ce \u00e0 sa campagne marketing un peu d\u00e9cal\u00e9e qui a surpris les tunisiens. En effet  Le teasing \u00ab Qui suis-je ? \u00bb affich\u00e9 partout dans les rues a suscit\u00e9 beaucoup d\u2019int\u00e9r\u00eat, surtout que les couleurs du restaurateur belge sont proche des couleurs du drapeau tunisien. <\/p>\n

Vu dans tuniscope.
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La franchise en Tunisie vous int\u00e9resse ? D\u00e9couvrez les besoins en recrutement des enseignes de restauration rapide<\/a>.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La franchise Quick d\u00e9barque en Tunisie. Le premier fast food de la cha\u00eene ouvre ses portes aux consommateurs tunisiens \u00e0 partir du 20 Avril 2015 dans le centre commercial Carrefour \u00e0 la Marsa. Ce restaurant Quick sera le premier d’une nouvelle offensive en Afrique du Nord. L\u2019enseigne avait d\u00e9j\u00e0 fait un essai sur les march\u00e9s marocain et alg\u00e9rien. Quick […]<\/p>\n","protected":false},"author":48,"featured_media":291030,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-291196","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nLa franchise Quick ouvre pr\u00e8s de Tunis au Carrefour de La Marsa<\/title>\n<meta name=\"description\" content=\"La franchise Quick d\u00e9barque en Tunisie. 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