{"id":291202,"date":"2015-04-15T09:09:00","date_gmt":"2015-04-15T08:09:00","guid":{"rendered":"https:\/\/ac-franchise.be\/interview-deric-boulivan-franchise-point-dencre-a-villefranche-sur-saone-3090"},"modified":"2015-04-15T09:09:00","modified_gmt":"2015-04-15T08:09:00","slug":"interview-deric-boulivan-franchise-point-dencre-a-villefranche-sur-saone-3090","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/interview-deric-boulivan-franchise-point-dencre-a-villefranche-sur-saone-3090","title":{"rendered":"Interview d’Eric Boulivan, franchis\u00e9 Point d’Encre \u00e0 Villefranche sur Sa\u00f4ne"},"content":{"rendered":"
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Eric Boulivan, franchis\u00e9 Point d'Encre \u00e0 Villefranche sur Sa\u00f4ne <\/div>\n<\/p><\/div>\n
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Eric Boulivan est franchis\u00e9 Point d’Encre \u00e0 Villefranche sur Sa\u00f4ne. Issu d’une formation dans la logistique et la distribution, il a d’abord une exp\u00e9rience de 15 ann\u00e9es dans la logistique, puis int\u00e8gre une soci\u00e9t\u00e9 de nettoyage industriel en tant qu’agent de ma\u00eetrise. En 2009, il d\u00e9cide de changer de vie et part \u00e0 La R\u00e9union pendant quelques ann\u00e9es.<\/p>\n

Eric Boulivan souhaitait cr\u00e9er son entreprise, il a choisi Point d’Encre pour b\u00e9n\u00e9ficier du soutien du r\u00e9seau et de l’accompagnement au quotidien. Il a g\u00e9r\u00e9 son point de vente Point d’Encre pendant 4 ans \u00e0 La R\u00e9union, puis de retour en France, il souhaite rester dans le r\u00e9seau Point d’Encre et ouvre son magasin \u00e0 Villefranche sur Sa\u00f4ne.<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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AC Franchise : Pourquoi Point d’Encre ?<\/h3>\n
Eric Boulivan : J’ai \u00e9t\u00e9 convaincu par le concept. Avant de devenir franchis\u00e9, je ne connaissais pas le principe de recharge de cartouches d’encre. J’appr\u00e9cie le concept \u00e9cologique et \u00e9conomique, c’est beaucoup plus rentable que l’achat d’une cartouche d’encre, souvent hors de prix. La franchise est un cadre qui inspire confiance aux clients, c’est rassurant pour eux, et en tant que franchis\u00e9 aussi.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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ACF : Selon vous, qu’est ce qui fait la diff\u00e9rence dans la franchise Point d’Encre ?<\/h3>\n
EB : Chez Point d’Encre, nous avons de nombreuses offres promotionnelles qui permettent d’attirer et de fid\u00e9liser les clients. Le r\u00e9seau met \u00e9galement en place plusieurs axes de d\u00e9veloppement et des outils pour g\u00e9n\u00e9rer du passage et des devis. Des outils de communication sont aussi \u00e0 la disposition des franchis\u00e9s.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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ACF : Quels sont vos principaux atouts pour r\u00e9ussir ?<\/h3>\n
EB : Je dispose d’un excellent emplacement au coeur de la ville, avec un fort passage sur un angle de rue. Avec l’exp\u00e9rience de La R\u00e9union, je sais apprendre de mes erreurs, aujourd’hui je n’h\u00e9site pas \u00e0 aller chercher le client. Je reste toujours connect\u00e9 et en veille active sur la concurrence.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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ACF : Quels conseils aux porteurs de projets ?<\/h3>\n
EB : Il faut \u00eatre vigilant \u00e0 l’emplacement et sa visibilit\u00e9, un fort passage est tr\u00e8s important, id\u00e9alement avec du stationnement \u00e0 proximit\u00e9. En tant que commer\u00e7ant, il faut se rendre disponible et faire en sorte que les clients se sentent \u00e0 l’aise. Pour r\u00e9ussir, et c’est vrai dans tout commerce, il faut aller chercher le client, se faire conna\u00eetre. Chez Point d’Encre, tout est fait pour que \u00e7a fonctionne, mais il faut que le franchis\u00e9 soit impliqu\u00e9.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Eric Boulivan, franchis\u00e9 Point d'Encre \u00e0 Villefranche sur Sa\u00f4ne Eric Boulivan est franchis\u00e9 Point d’Encre \u00e0 Villefranche sur Sa\u00f4ne. Issu d’une formation dans la logistique et la distribution, il a d’abord une exp\u00e9rience de 15 ann\u00e9es dans la logistique, puis int\u00e8gre une soci\u00e9t\u00e9 de nettoyage industriel en tant qu’agent de ma\u00eetrise. En 2009, il d\u00e9cide de changer […]<\/p>\n","protected":false},"author":7772,"featured_media":291201,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[586],"tags":[],"class_list":["post-291202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nInterview 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