{"id":291211,"date":"2015-04-10T08:29:00","date_gmt":"2015-04-10T07:29:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-nouveaux-defis-des-entrepreneurs-de-la-restauration-8847"},"modified":"2015-04-10T08:29:00","modified_gmt":"2015-04-10T07:29:00","slug":"les-nouveaux-defis-des-entrepreneurs-de-la-restauration-8847","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-nouveaux-defis-des-entrepreneurs-de-la-restauration-8847","title":{"rendered":"Les nouveaux d\u00e9fis des entrepreneurs de la restauration"},"content":{"rendered":"
\n
\n
Extendam, nouveau partenaire financier des entrepreneurs dans le secteur des CHR, a mis la restauration \u00e0 l’honneur lors d’une matinale sur le th\u00e8me des ‘nouveaux d\u00e9fis des entrepreneurs de la restauration’, le 23 mars \u00e0 Paris en partenariat avec Bpifrance. Les 4 sujets abord\u00e9s : tendances et nouveaux concepts, \u00absuccess stories\u00bb en France et \u00e0 l\u2019international, importance du digital et enfin nouveaux mod\u00e8les de financement des restaurateurs. <\/b> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
<\/p>\n
\n
\n
<\/a> <\/div>\n
\n

Panorama des nouvelles tendances dans le secteur de la restauration<\/h3>\n
Pierre-Yves CHUPIN( Guides Lebey) souligne le fort dynamisme du secteur de la restauration<\/b>, notamment \u00e0 Paris. Il note 2 mouvements contradictoires avec d\u2019un c\u00f4t\u00e9 une mode du menu unique impos\u00e9 par un chef passionn\u00e9 et de l\u2019autre, le d\u00e9veloppement de restaurants \u00ab Tapas \u00bb aux choix tr\u00e8s (voire trop) vari\u00e9s. Bruno MARCILLAUD, Directeur de Century 21 Horeca Paris remarque une \u00e9volution dans le profil des restaurateurs. Les nouveaux projets sont de plus en plus souvent port\u00e9s par des jeunes issus d\u2019\u00e9coles de commerce mieux arm\u00e9s pour devenir gestionnaires d\u2019entreprises.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
\n
<\/a> <\/div>\n
\n

4 mod\u00e8les diff\u00e9rents de r\u00e9ussite dans la restauration<\/h3>\n
Une franchise nomm\u00e9e dans les quatre : <\/b>La franchise burger Big Fernand<\/a> <\/b>cr\u00e9\u00e9e par Steve BURGGRAF dont le concept est de marier le burger et les produits du terroir fran\u00e7ais. Il emploie 140 salari\u00e9s en France et a ouvert \u00e0 Londres et \u00e0 Hong Kong. Il explique son succ\u00e8s par 4 facteurs cl\u00e9s : \u00e0 la qualit\u00e9 du produit, la rapidit\u00e9 d\u2019ex\u00e9cution et la qualit\u00e9 de l\u2019accueil, s\u2019ajoute la sympathie des \u00e9quipiers que le client peut ressentir tant dans l\u2019assiette que dans la qualit\u00e9 du service.<\/b><\/span> <\/b><\/p>\n

Dans un tout autre univers, Philippe AMZALAK qui a cr\u00e9\u00e9 des lieux d\u2019exception \u00e0 Paris : Le Bon, Ma Cocotte et l\u2019Eclectic en s\u2019associant aux designers Starck et Dixon.
Autre r\u00e9ussite Rom\u00e9e de GORIAINOFF \u00e0 la t\u00eate de 15 \u00e9tablissements \u00e0 Paris, Londres, New York et Ibiza. Ce cr\u00e9ateur de bars, restaurants et d\u2019h\u00f4tels \u00e0 l\u2019atmosph\u00e8re unique a r\u00e9ussi le pari de l\u2019international. Selon lui, le secret de cette r\u00e9ussite consiste \u00e0 choisir des lieux d\u2019implantation qu\u2019il conna\u00eet et qu\u2019il appr\u00e9cie.
Philippe AMZALAK qui a cr\u00e9\u00e9 des lieux d\u2019exception \u00e0 Paris : Le Bon, Ma Cocotte et l\u2019Eclectic en s\u2019associant aux designers Starck et Dixon. <\/p>\n

 Akrame BENALLAL repr\u00e9sentant de la nouvelle g\u00e9n\u00e9ration cat\u00e9gorie haute gastronomie. Il dirige 5 \u00e9tablissements, pour un total de 3 \u00e9toiles Michelin. Il pr\u00e9voit 3 ouvertures prochaines \u00e0 Paris, Bruxelles et Hong Kong. La cl\u00e9 de son succ\u00e8s repose sur sa capacit\u00e9 \u00e0 anticiper, se renouveler et se projeter dans de nouveaux challenges.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

\n
\n
\n

Internet et les outils num\u00e9riques au service de la restauration<\/h3>\n
Les outils num\u00e9riques (notamment la vid\u00e9o et les sites optimis\u00e9s pour mobiles) sont devenus incontournables pour choisir un restaurant. Thomas STEINBRECHER<\/b>, Industry Leader Travel & Export chez Google, souligne que 50 % des requ\u00eates concernant la recherche d\u2019un restaurant se font depuis un appareil mobile (smartphone ou tablette).<\/span> Val\u00e9rie MILWARD d\u2019HotelRestoVisio r\u00e9v\u00e8le que, pour des restaurateurs ayant optimis\u00e9 leurs outils Internet, les r\u00e9servations en ligne repr\u00e9sentent en moyenne 20 % du chiffre d\u2019affaires. Autre tendance num\u00e9rique \u00e0 ne pas n\u00e9gliger : les r\u00e9seaux sociaux et l\u2019e-r\u00e9putation. La restauration est tr\u00e8s expos\u00e9e. Bons ou mauvais, ces t\u00e9moignages clients peuvent s\u2019av\u00e9rer b\u00e9n\u00e9fiques \u00e0 fin d\u2019ajustement \u00e0 l\u2019\u00e9tablissement et \u00e0 la marque.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
<\/p>\n
\n
\n
<\/a> <\/div>\n
\n

Le financement et accompagnement des entrepreneurs<\/h3>\n
Le mod\u00e8le de financement traditionnel et historique (20% d\u2019apport personnel – 80% de dette bancaire) a \u00e9volu\u00e9<\/b>.<\/span> Aujourd\u2019hui, une nouvelle ing\u00e9nierie financi\u00e8re plus patiente (avec prises de participations et des apports en fonds propres) permet de mieux soutenir l\u2019entrepreneur notamment au d\u00e9marrage des projets. Lorsque le projet est suffisamment mature, une lev\u00e9e de fonds est envisageable. Selon Bertrand Pull\u00e8s, ces fonds se m\u00e9ritent et s\u2019obtiennent sur la base d\u2019une confiance r\u00e9ciproque. Lorsque cette relation na\u00eet, on peut parler \u00ab d\u2019argent ami \u00bb tant les int\u00e9r\u00eats entre le financier et l\u2019op\u00e9rationnel sont convergents.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
\n
\n
La restauration a de nombreux visages et se d\u00e9veloppe via des r\u00e9seaux de franchises de restauration aux concepts tr\u00e8s vari\u00e9s. Ouvrez une franchise de restauration, bars, h\u00f4tels..<\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Extendam, nouveau partenaire financier des entrepreneurs dans le secteur des CHR, a mis la restauration \u00e0 l’honneur lors d’une matinale sur le th\u00e8me des ‘nouveaux d\u00e9fis des entrepreneurs de la restauration’, le 23 mars \u00e0 Paris en partenariat avec Bpifrance. Les 4 sujets abord\u00e9s : tendances et nouveaux concepts, \u00absuccess stories\u00bb en France et \u00e0 l\u2019international, importance […]<\/p>\n","protected":false},"author":42,"featured_media":291209,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-291211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nLes nouveaux d\u00e9fis des entrepreneurs de la restauration<\/title>\n<meta name=\"description\" content=\"Extendam, nouveau partenaire financier des entrepreneurs dans le secteur des CHR, a mis la restauration \u00e0 l'honneur lors d'une matinale sur le\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/les-nouveaux-defis-des-entrepreneurs-de-la-restauration-8847\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les nouveaux d\u00e9fis des entrepreneurs de la restauration\" \/>\n<meta property=\"og:description\" content=\"Extendam, nouveau partenaire financier des entrepreneurs dans le secteur des CHR, a mis la restauration \u00e0 l'honneur lors d'une matinale sur le\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ac-franchise.be\/article\/les-nouveaux-defis-des-entrepreneurs-de-la-restauration-8847\" \/>\n<meta property=\"og:site_name\" content=\"AC Franchise\" \/>\n<meta property=\"article:published_time\" content=\"2015-04-10T07:29:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2015\/04\/09\/20150409171620-2ffa36515e72f46f891ebae016e76e1e.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"190\" \/>\n\t<meta property=\"og:image:height\" content=\"127\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"MARTINE MALATERRE\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"MARTINE MALATERRE\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ac-franchise.be\/article\/les-nouveaux-defis-des-entrepreneurs-de-la-restauration-8847#article\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/les-nouveaux-defis-des-entrepreneurs-de-la-restauration-8847\"},\"author\":{\"name\":\"AC Franchise\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/0e6d1d5569c4bb8ce1fee444caf7d1c1\"},\"headline\":\"Les nouveaux d\u00e9fis des entrepreneurs de la restauration\",\"datePublished\":\"2015-04-10T07:29:00+00:00\",\"dateModified\":\"2015-04-10T07:29:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/les-nouveaux-defis-des-entrepreneurs-de-la-restauration-8847\"},\"wordCount\":735,\"publisher\":{\"@id\":\"https:\/\/ac-franchise.be\/#organization\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/les-nouveaux-defis-des-entrepreneurs-de-la-restauration-8847#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2015\/04\/09\/20150409171620-2ffa36515e72f46f891ebae016e76e1e.jpg\",\"keywords\":[\"Marketing\"],\"articleSection\":[\"Actualit\u00e9s de la franchise\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ac-franchise.be\/article\/les-nouveaux-defis-des-entrepreneurs-de-la-restauration-8847\",\"url\":\"https:\/\/ac-franchise.be\/article\/les-nouveaux-defis-des-entrepreneurs-de-la-restauration-8847\",\"name\":\"Les nouveaux d\u00e9fis des entrepreneurs de la restauration\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/les-nouveaux-defis-des-entrepreneurs-de-la-restauration-8847#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/les-nouveaux-defis-des-entrepreneurs-de-la-restauration-8847#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2015\/04\/09\/20150409171620-2ffa36515e72f46f891ebae016e76e1e.jpg\",\"datePublished\":\"2015-04-10T07:29:00+00:00\",\"dateModified\":\"2015-04-10T07:29:00+00:00\",\"description\":\"Extendam, nouveau partenaire financier des entrepreneurs dans le secteur des CHR, a mis la restauration \u00e0 l'honneur lors d'une matinale sur le\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ac-franchise.be\/article\/les-nouveaux-defis-des-entrepreneurs-de-la-restauration-8847\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ac-franchise.be\/article\/les-nouveaux-defis-des-entrepreneurs-de-la-restauration-8847#primaryimage\",\"url\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2015\/04\/09\/20150409171620-2ffa36515e72f46f891ebae016e76e1e.jpg\",\"contentUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2015\/04\/09\/20150409171620-2ffa36515e72f46f891ebae016e76e1e.jpg\",\"width\":190,\"height\":127},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ac-franchise.be\/#website\",\"url\":\"https:\/\/ac-franchise.be\/\",\"name\":\"AC Franchise\",\"description\":\"Cr\u00e9er une franchise et devenir franchis\u00e9 !\",\"publisher\":{\"@id\":\"https:\/\/ac-franchise.be\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ac-franchise.be\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ac-franchise.be\/#organization\",\"name\":\"AC Franchise\",\"url\":\"https:\/\/ac-franchise.be\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png\",\"contentUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png\",\"width\":300,\"height\":71,\"caption\":\"AC Franchise\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/0e6d1d5569c4bb8ce1fee444caf7d1c1\",\"name\":\"MARTINE MALATERRE\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/5693e97a321773c05af337d4ad05e00a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/5693e97a321773c05af337d4ad05e00a?s=96&d=mm&r=g\",\"caption\":\"MARTINE MALATERRE\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Les nouveaux d\u00e9fis des entrepreneurs de la restauration","description":"Extendam, nouveau partenaire financier des entrepreneurs dans le secteur des CHR, a mis la restauration \u00e0 l'honneur lors d'une matinale sur le","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ac-franchise.be\/article\/les-nouveaux-defis-des-entrepreneurs-de-la-restauration-8847","og_locale":"fr_FR","og_type":"article","og_title":"Les nouveaux d\u00e9fis des entrepreneurs de la restauration","og_description":"Extendam, nouveau partenaire financier des entrepreneurs dans le secteur des CHR, a mis la restauration \u00e0 l'honneur lors d'une matinale sur le","og_url":"https:\/\/ac-franchise.be\/article\/les-nouveaux-defis-des-entrepreneurs-de-la-restauration-8847","og_site_name":"AC Franchise","article_published_time":"2015-04-10T07:29:00+00:00","og_image":[{"width":190,"height":127,"url":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2015\/04\/09\/20150409171620-2ffa36515e72f46f891ebae016e76e1e.jpg","type":"image\/jpeg"}],"author":"MARTINE MALATERRE","twitter_card":"summary_large_image","twitter_misc":{"Written by":"MARTINE MALATERRE","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ac-franchise.be\/article\/les-nouveaux-defis-des-entrepreneurs-de-la-restauration-8847#article","isPartOf":{"@id":"https:\/\/ac-franchise.be\/article\/les-nouveaux-defis-des-entrepreneurs-de-la-restauration-8847"},"author":{"name":"AC Franchise","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/0e6d1d5569c4bb8ce1fee444caf7d1c1"},"headline":"Les nouveaux d\u00e9fis des entrepreneurs de la restauration","datePublished":"2015-04-10T07:29:00+00:00","dateModified":"2015-04-10T07:29:00+00:00","mainEntityOfPage":{"@id":"https:\/\/ac-franchise.be\/article\/les-nouveaux-defis-des-entrepreneurs-de-la-restauration-8847"},"wordCount":735,"publisher":{"@id":"https:\/\/ac-franchise.be\/#organization"},"image":{"@id":"https:\/\/ac-franchise.be\/article\/les-nouveaux-defis-des-entrepreneurs-de-la-restauration-8847#primaryimage"},"thumbnailUrl":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2015\/04\/09\/20150409171620-2ffa36515e72f46f891ebae016e76e1e.jpg","keywords":["Marketing"],"articleSection":["Actualit\u00e9s de la franchise"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/ac-franchise.be\/article\/les-nouveaux-defis-des-entrepreneurs-de-la-restauration-8847","url":"https:\/\/ac-franchise.be\/article\/les-nouveaux-defis-des-entrepreneurs-de-la-restauration-8847","name":"Les nouveaux d\u00e9fis des entrepreneurs de la restauration","isPartOf":{"@id":"https:\/\/ac-franchise.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ac-franchise.be\/article\/les-nouveaux-defis-des-entrepreneurs-de-la-restauration-8847#primaryimage"},"image":{"@id":"https:\/\/ac-franchise.be\/article\/les-nouveaux-defis-des-entrepreneurs-de-la-restauration-8847#primaryimage"},"thumbnailUrl":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2015\/04\/09\/20150409171620-2ffa36515e72f46f891ebae016e76e1e.jpg","datePublished":"2015-04-10T07:29:00+00:00","dateModified":"2015-04-10T07:29:00+00:00","description":"Extendam, nouveau partenaire financier des entrepreneurs dans le secteur des CHR, a mis la restauration \u00e0 l'honneur lors d'une matinale sur le","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ac-franchise.be\/article\/les-nouveaux-defis-des-entrepreneurs-de-la-restauration-8847"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ac-franchise.be\/article\/les-nouveaux-defis-des-entrepreneurs-de-la-restauration-8847#primaryimage","url":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2015\/04\/09\/20150409171620-2ffa36515e72f46f891ebae016e76e1e.jpg","contentUrl":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2015\/04\/09\/20150409171620-2ffa36515e72f46f891ebae016e76e1e.jpg","width":190,"height":127},{"@type":"WebSite","@id":"https:\/\/ac-franchise.be\/#website","url":"https:\/\/ac-franchise.be\/","name":"AC Franchise","description":"Cr\u00e9er une franchise et devenir franchis\u00e9 !","publisher":{"@id":"https:\/\/ac-franchise.be\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ac-franchise.be\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/ac-franchise.be\/#organization","name":"AC Franchise","url":"https:\/\/ac-franchise.be\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/","url":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png","contentUrl":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png","width":300,"height":71,"caption":"AC Franchise"},"image":{"@id":"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/0e6d1d5569c4bb8ce1fee444caf7d1c1","name":"MARTINE MALATERRE","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/5693e97a321773c05af337d4ad05e00a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5693e97a321773c05af337d4ad05e00a?s=96&d=mm&r=g","caption":"MARTINE MALATERRE"}}]}},"_links":{"self":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts\/291211"}],"collection":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/comments?post=291211"}],"version-history":[{"count":0,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts\/291211\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/media\/291209"}],"wp:attachment":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/media?parent=291211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/categories?post=291211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/tags?post=291211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}