{"id":291223,"date":"2015-04-08T12:30:00","date_gmt":"2015-04-08T11:30:00","guid":{"rendered":"https:\/\/ac-franchise.be\/interview-de-franck-alvarez-premier-franchise-steakn-shake-a-marseille-8156"},"modified":"2015-04-08T12:30:00","modified_gmt":"2015-04-08T11:30:00","slug":"interview-de-franck-alvarez-premier-franchise-steakn-shake-a-marseille-8156","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/interview-de-franck-alvarez-premier-franchise-steakn-shake-a-marseille-8156","title":{"rendered":"Interview de Franck Alvarez, premier franchis\u00e9 Steak’N Shake \u00e0 Marseille"},"content":{"rendered":"
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Ancien Directeur Industriel dans l’agroalimentaire, Franck Alvarez a d\u00e9cid\u00e9 de se lancer un nouveau challenge, dans lequel il pourrait mettre en application l\u2019exp\u00e9rience acquise sur ses diff\u00e9rents postes. Il est aujourd’hui le premier franchis\u00e9 fran\u00e7ais du r\u00e9seau Steak ‘n Shake, \u00e0 Plan de Campagne (Marseille).<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Comment avez-vous d\u00e9couvert la franchise Steak’n Shake ?<\/h3>\n
J\u2019ai d\u00e9couvert la franchise Steak \u2019n Shake fin 2013 aux USA plus pr\u00e9cis\u00e9ment \u00e0 New York lors d\u2019un voyage en famille. J\u2019ai alors contact\u00e9 la firme pour savoir s\u2019ils avaient pour projet de se d\u00e9velopper \u00e0 l\u2019international. J’ai eu un coup de foudre pour cette enseigne, \u00e7a a \u00e9t\u00e9 le d\u00e9clencheur de cette aventure !<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vous travaillez aujourd’hui en couple, quelle est la mission de votre \u00e9pouse ?<\/h3>\n
Mon \u00e9pouse joue un r\u00f4le pr\u00e9pond\u00e9rant dans l\u2019entreprise. En effet elle est en charge la force de vente et techniques appliqu\u00e9es sur le secteur caisse.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Comment se passe la relation avec le franchiseur ?<\/h3>\n
Je suis satisfait de l\u2019accompagnement au d\u00e9part de l\u2019aventure, la force de cette enseigne est le d\u00e9partement op\u00e9rations qui, fort d\u2019une exp\u00e9rience dans le domaine, vous conseille et vous guide sur les points cl\u00e9s de la gestion quotidienne du point de vente.
J’ai appr\u00e9ci\u00e9 le temps consacr\u00e9 par le Directeur des op\u00e9rations \u00e0 mes cot\u00e9s, il a su me guider, m\u2019expliquer le choix des d\u00e9cisions sur des probl\u00e9matiques rencontr\u00e9es tout en me laissant l\u2019initiative de mener mon projet avec mon \u00e9quipe.<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La formation de Steak’n Shake a-t-elle \u00e9t\u00e9 efficace ?<\/h3>\n
En effet, celui-ci met en place une formation pour l\u2019ensemble des \u00e9quipiers et managers avant l\u2019ouverture de votre magasin, afin que votre personnel soit op\u00e9rationnel le jour de l\u2019ouverture. Bien entendu ce jour l\u00e0, ils sont suivis par l\u2019\u00e9quipe training du franchiseur, et cela pendant les 7 premiers jours.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Combien cela co\u00fbte de d\u00e9marrer une franchise ? Y a-t-il des frais cach\u00e9s ? Des impr\u00e9vus ?<\/h3>\n
Ma petite exp\u00e9rience d\u2019entrepreneuriat n\u2019a pas \u00e9t\u00e9 perturb\u00e9 par des frais \u00ab cach\u00e9s \u00bb. En effet, notre partenariat avec Steak \u2019n Shake a \u00e9t\u00e9 de suite bas\u00e9 sur une confiance mutuelle et cela d\u00e8s les premi\u00e8res rencontres. Nous avons avanc\u00e9 ensemble, r\u00e9gl\u00e9 les probl\u00e9matiques rencontr\u00e9es, nous avons su utiliser le budget sur des points cruciaux en arbitrant sur les postes, tout en gardant \u00e0 l\u2019esprit l\u2019objectif de respecter l\u2019identit\u00e9 de la marque.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le franchiseur a-t-il estim\u00e9 avec pr\u00e9cision le d\u00e9marrage et exploitation tr\u00e9sorerie dont vous aviez besoin ?<\/h3>\n
Bien plus que cela, nous avons travaill\u00e9 sur le PNL ensemble, en b\u00e2tissant plusieurs sc\u00e9narii (r\u00e9aliste, pessimiste et optimiste).<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Quels sont vos plans pour l\u2019avenir?<\/h3>\n
Tout d\u2019abord consolider le bon d\u00e9part du point de vente de Plan de Campagne et travailler en parall\u00e8le avec la cellule d\u00e9veloppement pour m\u2019inscrire dans une prochaine ouverture de magasin.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Quels conseils donneriez-vous \u00e0 un candidat \u00e0 la franchise Steak’n Shake ?<\/h3>\n
Si vous \u00eates entrepreneur dans l\u2019\u00e2me, avez envie de vous impliquer dans votre projet, aimez le produit,  adh\u00e9rez \u00e0 l\u2019identit\u00e9 de la marque, alors n\u2019h\u00e9sitez plus, montez dans le train! Ce train qui va r\u00e9volutionner une nouvelle fa\u00e7on de consommer du Burger Premium, o\u00f9 nos clients retrouvent le plaisir de d\u00e9guster un bon Burger au go\u00fbt authentique dans un fabuleux cadre avec du personnel disponible et souriant. Pour ma part c\u2019est cela qui a \u00e9t\u00e9 le d\u00e9clencheur de mon nouveau projet de vie.
Je pense aussi qu’il ne faut pas vouloir se d\u00e9velopper trop vite et partir avec des partenaires qui n\u2019ont pas forc\u00e9ment l\u2019exp\u00e9rience n\u00e9cessaire pour exploiter un point de vente (management, gestion des r\u00e8gles d\u2019hygi\u00e8ne, aspect l\u00e9gaux\u2026) <\/a><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Ancien Directeur Industriel dans l’agroalimentaire, Franck Alvarez a d\u00e9cid\u00e9 de se lancer un nouveau challenge, dans lequel il pourrait mettre en application l\u2019exp\u00e9rience acquise sur ses diff\u00e9rents postes. Il est aujourd’hui le premier franchis\u00e9 fran\u00e7ais du r\u00e9seau Steak ‘n Shake, \u00e0 Plan de Campagne (Marseille). Comment avez-vous d\u00e9couvert la franchise Steak’n Shake ? J\u2019ai d\u00e9couvert […]<\/p>\n","protected":false},"author":7772,"featured_media":291222,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[586],"tags":[],"class_list":["post-291223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nInterview 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