{"id":291236,"date":"2015-04-07T08:07:00","date_gmt":"2015-04-07T07:07:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-chiffres-de-la-franchise-en-france-2822"},"modified":"2015-04-07T08:07:00","modified_gmt":"2015-04-07T07:07:00","slug":"les-chiffres-de-la-franchise-en-france-2822","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-chiffres-de-la-franchise-en-france-2822","title":{"rendered":"Les chiffres de la franchise en France"},"content":{"rendered":"
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Les donn\u00e9es concernant la franchise permettent de d\u00e9crire l’\u00e9tat du secteur de la franchise. L’article qui suit est bas\u00e9 sur les donn\u00e9es de la F\u00e9d\u00e9ration Fran\u00e7aise de la Franchise (FFF) qui identifie les march\u00e9s en forme du moment ainsi que du barom\u00e8tre CSA pour la Banque populaire proposant une cartographie du secteur. Nous avons d\u00e9j\u00e0 publi\u00e9 des articles sur le sujet. Cette fois-ci, c’est l’article publi\u00e9 par LSA<\/i> sur ce sujet que nous r\u00e9sumons. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Franchises et franchis\u00e9s en chiffre<\/h3>\n
D’apr\u00e8s la FFF, en 11 ans, la franchise n’a connu de recul qu’en 2013<\/b>. Depuis 2003, le nombre de r\u00e9seaux et de magasins franchis\u00e9s ne cesse de progresser r\u00e9guli\u00e8rement.<\/b><\/span>
Toujours d’apr\u00e8s la m\u00eame source, les secteurs de l’immobilier, b\u00e2timent, et voyages ont souffert de la crise de l’an dernier, alors que les secteurs de l’alimentaire, services \u00e0 la personne et la restauration sont en grande forme.<\/b><\/span>
Le Barom\u00e8tre CSA-Banque populaire a relev\u00e9, quant \u00e0 lui, la fid\u00e9lit\u00e9 des franchis\u00e9s \u00e0 leur r\u00e9seau et a obtenus les r\u00e9sultats suivants: <\/p>\n
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  • 49 %  des franchis\u00e9s sont dans leurs r\u00e9seaux depuis dix ans et plus<\/b>, cette proportion a augment\u00e9 de 7 points de 2013 \u00e0 2014<\/span> <\/li>\n
  • 25 % des franchis\u00e9s ont une anciennet\u00e9 entre 6 \u00e0 9 ans<\/b>, cette proportion a connu une progression de 5 points de 2013 \u00e0 2014<\/span>   <\/li>\n<\/ul>\n

    Concernant l’anciennet\u00e9 des franchises, le Barom\u00e8tre CSA-Banque populaire a communiqu\u00e9 les chiffres suivants: <\/p>\n

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    • 63 % des r\u00e9seaux ont moins de 8 ans<\/b> <\/li>\n
    • 19 % ont moins de 3 ans<\/b> <\/li>\n
    • Les r\u00e9seaux d’une anciennet\u00e9 comprise entre 3 et 5 ans<\/b> ont progress\u00e9 de 5 points<\/span>   <\/li>\n<\/ul>\n

      On a aussi not\u00e9 que l’anciennet\u00e9 moyenne des franchiseurs a recul\u00e9 de 22 ans (2013) \u00e0 18 ans (2014).<\/b><\/span>
      Toujours selon le Barom\u00e8tre CSA-Banque populaire, le nombre de points de vente exploit\u00e9s par un franchis\u00e9 ont donn\u00e9 les r\u00e9sultats suivants: <\/p>\n

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      • 74 % des franchis\u00e9s poss\u00e8dent un seul point de vente<\/b> <\/li>\n
      • 84 % exploitent une seule enseigne<\/b> <\/li>\n
      • 30 % des franchis\u00e9s d’une anciennet\u00e9 sup\u00e9rieure \u00e0 10 ans exploitent au moins 2 points de vente<\/b> sous la m\u00eame franchise<\/span>   <\/li>\n<\/ul>\n

        Ces r\u00e9sultats prouvent qu’il y a une grande majorit\u00e9 de monofranchis\u00e9s.
        En ce qui concerne la dynamique d’ouverture, on trouve:
        <\/b><\/p>\n

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        • 33 % des t\u00eates de r\u00e9seaux comptent ouvrir 10 points de vente et plus<\/b> pendant les 12 prochains mois<\/span> <\/li>\n
        • 88 % comptent en inaugurer au moins 2<\/b> <\/li>\n
        • 40 % auraient des rythmes d’ouvertures compris entre 2 et 5 points de vente<\/b><\/li>\n<\/ul>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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          Evolution du chiffre d’affaires<\/h3>\n
          Selon le Barom\u00e8tre CSA-Banque populaire:
          <\/b><\/p>\n
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          • Pr\u00e8s de la moiti\u00e9 des r\u00e9seaux g\u00e9n\u00e8rent un CA de moins de 10 M\u20ac<\/b> <\/li>\n
          • 36 % des franchis\u00e9s affirment avoir un CA en progression en 2014<\/b>, contre une proportion de 40 % en 2013 et 47 % en 2012<\/span>   <\/li>\n<\/ul>\n

            Les franchis\u00e9s ayant d\u00e9clar\u00e9 un CA en progression ont un CA m\u00e9dian de : <\/p>\n

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            • 500 000 \u20ac pour l’ann\u00e9e 2014<\/b> <\/li>\n
            • 400 000 \u20ac pour l’ann\u00e9e 2013<\/b> <\/li>\n
            • 413 000 \u20ac pour l’ann\u00e9e 2012<\/b>   <\/li>\n<\/ul>\n

              Toujours selon la m\u00eame source, le<\/b> revenu annuel moyen net est \u00e0 32 897 \u20ac<\/b>, il est due \u00e0 88 % de l’activit\u00e9 et \u00e0 9 % des dividendes.<\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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              Les motivations d’int\u00e9gration d’un r\u00e9seau <\/h3>\n
              Selon le Barom\u00e8tre CSA-Banque populaire, le quart des candidats int\u00e8greraient un r\u00e9seau pour sa r\u00e9putation et sa notori\u00e9t\u00e9<\/b>, ce qui leur procure un sentiment de s\u00e9curit\u00e9.
              Alors que pour 21 % d’entre eux, ce sont les services propos\u00e9s par le r\u00e9seau qui les motivent \u00e0 se franchiser (encadrement, suivi, aide et assistance).<\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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              Implantation <\/h3>\n
              Pour ce qui est des implantations (Source: Barom\u00e8tre CSA-Banque populaire):
              <\/b><\/p>\n
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              • 51 % des franchises s’installent dans des villes de moins de 25 000 habitants<\/b> (+ 9 points par rapport \u00e0 2013)<\/span> <\/li>\n
              • Un tiers s’installent dans des villes de 5 000 \u00e0 25 000 habitants<\/b>   <\/li>\n<\/ul>\n

                Du c\u00f4t\u00e9 des implantations, les franchises privil\u00e9gient les locaux commerciaux avec pignon sur rue et le centre-ville.<\/b><\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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                Modalit\u00e9s financi\u00e8res<\/h3>\n
                La cr\u00e9ation d’une entreprise en franchise a co\u00fbt\u00e9 dans 63 % des cas moins de 200 000 \u20ac.<\/b><\/span>
                La proportion des investissements de moins de 50 000 \u20ac a progress\u00e9 de 6 points de 2013 \u00e0 2014, comme c’est \u00e9galement le cas pour les gros investissements de plus de 500 000 \u20ac.
                Le co\u00fbt global de la cr\u00e9ation de l’entreprise en franchise \u00e0 co\u00fbt\u00e9:
                <\/b><\/p>\n
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                • Plus de 100 000 \u20ac dans 60 % des cas<\/b> <\/li>\n
                • Moins de 100 000 \u20ac dans 40 % des cas<\/b>   <\/li>\n<\/ul>\n

                  Concernant le financement bancaire obtenu, il est:
                  <\/b><\/p>\n

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                  • Sup\u00e9rieur \u00e0 200 000 \u20ac pour 38 % des franchis\u00e9s<\/b> <\/li>\n
                  • Inf\u00e9rieur \u00e0 50 000 \u20ac pour un quart des sond\u00e9s<\/b>   <\/li>\n<\/ul>\n

                    Un franchis\u00e9 sur deux, avec plus de 5 ans d’anciennet\u00e9, a r\u00e9alis\u00e9 des investissements au cours des 2 derni\u00e8res ann\u00e9es. Plus d’un tiers des investissements ont \u00e9t\u00e9 financ\u00e9s par emprunts. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

                    Les donn\u00e9es concernant la franchise permettent de d\u00e9crire l’\u00e9tat du secteur de la franchise. L’article qui suit est bas\u00e9 sur les donn\u00e9es de la F\u00e9d\u00e9ration Fran\u00e7aise de la Franchise (FFF) qui identifie les march\u00e9s en forme du moment ainsi que du barom\u00e8tre CSA pour la Banque populaire proposant une cartographie du secteur. Nous avons d\u00e9j\u00e0 publi\u00e9 […]<\/p>\n","protected":false},"author":7776,"featured_media":291235,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135,137],"class_list":["post-291236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nLes chiffres de la franchise en France<\/title>\n<meta name=\"description\" content=\"Les donn\u00e9es concernant la franchise permettent de d\u00e9crire l'\u00e9tat du secteur de la franchise. 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