{"id":291245,"date":"2015-04-03T08:31:00","date_gmt":"2015-04-03T07:31:00","guid":{"rendered":"https:\/\/ac-franchise.be\/les-indispensables-du-point-de-vente-de-demain-7487"},"modified":"2015-04-03T08:31:00","modified_gmt":"2015-04-03T07:31:00","slug":"les-indispensables-du-point-de-vente-de-demain-7487","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/les-indispensables-du-point-de-vente-de-demain-7487","title":{"rendered":"Les indispensables du point de vente de demain"},"content":{"rendered":"
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La 10\u00e8me \u00e9dition du Cegid Connections 2015 s’est d\u00e9roul\u00e9e \u00e0 Berlin du 18 au 20 mars<\/b>. Les experts pr\u00e9sents pour la conf\u00e9rence d’ouverture ont essay\u00e9 de r\u00e9pondre \u00e0 la question: Comment va devoir se comporter le magasin de demain ?<\/b><\/span><\/span>   Vu dans Chef d’entreprise.com<\/i> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Employer les nouvelles technologies<\/h3>\n
En s’appuyant sur une \u00e9tude Gartner publi\u00e9e fin 2014, Nathalie Echinard, directrice Retail de Cegid a confi\u00e9: \u00ab\u00a0Nous allons assister \u00e0 une consum\u00e9risation du retail. Les clients vont de plus en plus utiliser les diff\u00e9rents canaux et p\u00e9riph\u00e9riques pour interagir avec les enseignes<\/b><\/i>\u00ab\u00a0.<\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La n\u00e9cessit\u00e9 des points de vente physiques<\/h3>\n
Nathalie Echinard revient sur l’importance d’avoir des points de vente physiques<\/b>: \u00ab\u00a0Les magasins sont les endroits o\u00f9 le chiffre d’affaires va le plus progresser.<\/b><\/span> Mais attention \u00e0 l’agencement, \u00e0 la convergence du business multicanal, qui va n\u00e9cessiter plus de zones de stockage, de pr\u00e9paration de commande, et d’espace d\u00e9di\u00e9 au click and collect<\/i>\u00ab\u00a0.<\/span><\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Des vendeurs avec des outils mobiles<\/h3>\n
Un personnel ayant des outils mobiles tel que tablettes, Ipod et smartphone permet de:
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  • G\u00e9rer la logistique<\/b> <\/li>\n
  • Etre au courant des stocks disponibles<\/b> <\/li>\n
  • Entretenir une relation privil\u00e9gi\u00e9e<\/b> avec sa client\u00e8le <\/span><\/li>\n
  • Avoir acc\u00e8s aux tableaux de bord<\/b> <\/li>\n<\/ul>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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    Eviter la cannibalisation entre les diff\u00e9rents canaux de distribution<\/h3>\n
    Les diff\u00e9rents canaux de distribution ne doivent pas se concurrencer et l’enseigne doit pr\u00e9server une image-prix coh\u00e9rente <\/b>vis-\u00e0-vis des consommateurs.<\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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    Des offres adapt\u00e9es aux besoins des clients<\/h3>\n
    Le client veut retrouver des promotions personnalis\u00e9es qui r\u00e9pondent \u00e0 ses besoins<\/b>.<\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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    Impression 3D<\/h3>\n
    L’impression 3D promet une croissance rapide, elle impactera sur :
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    • La fabrication des produits des commer\u00e7ants <\/b> <\/li>\n
    • La personnalisation de la relation avec leur client\u00e8le<\/b> <\/li>\n<\/ul>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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      Une offre simplifi\u00e9e \u00e0 offrir aux clients<\/h3>\n
      Offrir une exp\u00e9rience fluide et simple, voil\u00e0 ce que conseille l’expert C\u00e9dric Ducrocq:  \u00ab\u00a0Des bornes complexes en boutique ne fonctionnent pas. <\/i>Il ne faut pas oublier que le digital in store a connu des succ\u00e8s mais aussi beaucoup d’\u00e9checs.<\/i><\/b> Nous souhaitions par exemple installer des \u00e9crans g\u00e9ants chez Carrefour pour vendre les produits \u00e9lectroniques, mais finalement le dispositif n’a pas \u00e9t\u00e9 d\u00e9ploy\u00e9<\/i>\u00ab\u00a0.<\/span>
      Les enseignes devraient \u00e9galement prendre en consid\u00e9ration le peu de temps dont dispose leurs clients: \u00ab\u00a0Les magasins qui souhaitent ramener dans leur point de vente toute la richesse et la profondeur du web, et par cons\u00e9quent des exp\u00e9riences complexes avec des contenus riches, se trompent.<\/i> Les consommateurs recherchent de la stimulation au travers des produits, une<\/i><\/b> <\/i>sublimation des articles<\/i><\/b> <\/i>et la qualit\u00e9 des relations au travers du personnel<\/i><\/b>\u00ab\u00a0, explique-t-il.<\/span>
      A propos de l’important r\u00f4le que joue la boutique physique, C\u00e9dric Ducrocq explique: \u00ab\u00a0Beaucoup de distributeurs ont la tentation de faire le dos rond et attendre que la crise passe mais \u00e7a n’est pas le bon raisonnement<\/i>. Il faut agir et apprendre \u00e0 inventer le magasin de demain<\/i><\/b>, car il n’y aura pas de reprise significative ces prochains mois, voire ces prochaines ann\u00e9es dans les march\u00e9s matures<\/i>\u00ab\u00a0.<\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

      La 10\u00e8me \u00e9dition du Cegid Connections 2015 s’est d\u00e9roul\u00e9e \u00e0 Berlin du 18 au 20 mars. Les experts pr\u00e9sents pour la conf\u00e9rence d’ouverture ont essay\u00e9 de r\u00e9pondre \u00e0 la question: Comment va devoir se comporter le magasin de demain ?   Vu dans Chef d’entreprise.com Employer les nouvelles technologies En s’appuyant sur une \u00e9tude Gartner […]<\/p>\n","protected":false},"author":7776,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-291245","post","type-post","status-publish","format-standard","hentry","category-actualites-de-la-franchise","tag-marketing","entry"],"acf":[],"yoast_head":"\nLes indispensables du point de vente de demain<\/title>\n<meta name=\"description\" content=\"La 10\u00e8me \u00e9dition du Cegid Connections 2015 s'est d\u00e9roul\u00e9e \u00e0 Berlin du 18 au 20 mars. 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