{"id":291250,"date":"2015-04-02T08:03:00","date_gmt":"2015-04-02T07:03:00","guid":{"rendered":"https:\/\/ac-franchise.be\/collections-tendances-et-nouveau-concept-magasin-pour-la-franchise-eram-8565"},"modified":"2015-04-02T08:03:00","modified_gmt":"2015-04-02T07:03:00","slug":"collections-tendances-et-nouveau-concept-magasin-pour-la-franchise-eram-8565","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/collections-tendances-et-nouveau-concept-magasin-pour-la-franchise-eram-8565","title":{"rendered":"Collections tendances et nouveau concept magasin pour la franchise Eram"},"content":{"rendered":"
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Pour garder ses positions dans le secteur de la chaussure, sacs et accessoires, la <\/b>franchise Eram<\/b><\/a> se donne les moyens de r\u00e9sister face \u00e0 la crise : <\/b>des collections adapt\u00e9es, un concept magasin tendance et une importante campagne de publicit\u00e9.
Le r\u00e9seau D\u00e9j\u00e0 tr\u00e8s \u00e9toff\u00e9 en France compte 325 points de vente. A l’\u00e9tranger l’enseigne est aussi active avec 31 boutiques de chaussures.<\/p>\n

Les collections de l\u2019enseigne Eram s\u2019adressent \u00e0 toute la famille, m\u00eame si elle cible particuli\u00e8rement les femmes de 25-35 ans actives, urbaines et branch\u00e9es mode. Sa strat\u00e9gie d\u2019implantation consiste \u00e0 ouvrir des magasins en centre-ville et centre commerciaux. Elle revendique 12,9% du chiffre d\u2019affaires global dans le segment centre-ville et centre commerciaux. Elle \u0153uvre \u00e0 maintenir sa position gr\u00e2ce \u00e0 une politique visant \u00e0 booster ses collections, son image et son r\u00e9seau. Ses collections, cr\u00e9\u00e9es \u00e0 chaque saison par un designer diff\u00e9rent, permettent \u00e0 cette enseigne de chaussure de proposer des collections tr\u00e8s \u00e0 la mode, \u00e0 chaque fois plus pr\u00e8s des tendances et des envies de ses clients. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Les ingr\u00e9dients du succ\u00e8s selon le franchiseur<\/h3>\n
D’autre part, face aux nouveaux concepts de magasins connect\u00e9s qui font leur apparition, Eram a choisi de donner acc\u00e8s aux clients \u00e0 des boutiques bien agenc\u00e9es pour donner une meilleure visibilit\u00e9 \u00e0 la client\u00e8le. Les couleurs noir, blanc, gris et jaune sont \u00e0 l\u2019honneur ainsi que l\u2019utilisation de mat\u00e9riaux bruts et bois clair pour montrer le c\u00f4t\u00e9 loft du concept. 1\/3 du r\u00e9seau national et international a d\u00e9j\u00e0 arbor\u00e9 les nouveaux codes identitaires de ce concept. <\/p>\n

Pour promouvoir ses nouveaux magasins et ses collections, la franchise Eram lance une imposante campagne publicitaire en presse \u00e9crite<\/b>. Elle se mat\u00e9rialise par sa pr\u00e9sence de Mars \u00e0 Mai dans les principaux titres de mode f\u00e9minine.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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A propos d\u2019Eram<\/h3>\n
Adoss\u00e9e au groupe familiale Eram exploitant 1 530 points de vente toutes enseignes confondues, l\u2019enseigne Eram dispose d\u2019un r\u00e9seau fran\u00e7ais compos\u00e9 de 325 points de vente dont 276 succursales, 14 affili\u00e9s et 35 franchis\u00e9s. La marque est aussi pr\u00e9sente \u00e0 l\u2019international (Belgique et Luxembourg) \u00e0 travers un r\u00e9seau de 31 points de vente. L’enseigne compte 1,2 million de paires produites en France dans 3 usines de production situ\u00e9es dans le Maine-et-Loire. Une \u00e9cole de la chaussure \u00e0 Montjean-sur-Loire permet de pr\u00e9server et transmettre le savoir-faire industriel fran\u00e7ais.<\/p>\n

Vous souhaitez ouvrir une franchise de chaussure<\/a> ? <\/span>D\u00e9couvrez les besoins en recrutement des r\u00e9seaux qui recrutent en vous aidant de nos vid\u00e9os sur les franchises de chaussure.<\/a><\/span> <\/p>\n

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Pour garder ses positions dans le secteur de la chaussure, sacs et accessoires, la franchise Eram se donne les moyens de r\u00e9sister face \u00e0 la crise : des collections adapt\u00e9es, un concept magasin tendance et une importante campagne de publicit\u00e9. Le r\u00e9seau D\u00e9j\u00e0 tr\u00e8s \u00e9toff\u00e9 en France compte 325 points de vente. A l’\u00e9tranger l’enseigne est aussi […]<\/p>\n","protected":false},"author":48,"featured_media":291249,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-291250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nCollections 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