{"id":291258,"date":"2015-03-31T09:43:00","date_gmt":"2015-03-31T08:43:00","guid":{"rendered":"https:\/\/ac-franchise.be\/un-franchise-doit-il-etre-un-commercant-ou-un-ancien-cadre-6685"},"modified":"2015-03-31T09:43:00","modified_gmt":"2015-03-31T08:43:00","slug":"un-franchise-doit-il-etre-un-commercant-ou-un-ancien-cadre-6685","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/un-franchise-doit-il-etre-un-commercant-ou-un-ancien-cadre-6685","title":{"rendered":"Un franchis\u00e9 doit-il \u00eatre un commer\u00e7ant ou un ancien cadre?"},"content":{"rendered":"
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Les franchiseurs ont parfois une pr\u00e9f\u00e9rence pour l’un ou l’autre profil, chacun pr\u00e9sente des avantages, l’id\u00e9al est de rester ouvert aux deux options<\/b> car le m\u00e9tier pr\u00e9c\u00e9dent n’est pas le crit\u00e8re principal. Pr\u00e8s de la moiti\u00e9 des r\u00e9seaux ne revendiquent pas un profil prioritaire<\/b>. En fait un franchiseur dit souvent qu’il pr\u00e9f\u00e8re le meilleur candidat qu’il soit issu du monde salarial ou de celui du commerce. La crise a renforc\u00e9 la vigilance en mati\u00e8re de s\u00e9lection des candidats \u00e0 la franchise. Quels sont donc les crit\u00e8res ?<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les candidatures sont parfois analys\u00e9es en d\u00e9tail afin de d\u00e9tecter les comp\u00e9tences utiles au r\u00e9seau.<\/h3>\n
Un bon candidat \u00e0 la franchise doit \u00eatre apte \u00e0 la vente en magasin dans certains r\u00e9seaux. Dans d’autres il doit savoir prospecter, c’est plus dur. Parfois aussi on lui demande des aptitudes au management d’\u00e9quipe. Ces qualit\u00e9s peuvent \u00eatre d\u00e9tect\u00e9es tout autant chez un cadre que chez un commer\u00e7ant, tout d\u00e9pend de l’exp\u00e9rience mais encore plus des aptitudes et des capacit\u00e9s pas encore utilis\u00e9es dans le pass\u00e9 professionnel<\/b>.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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On pourrait penser qu’un commer\u00e7ant a l’avantage<\/b> et pourtant les anciens salari\u00e9s, notamment du secteur de la grande distribution sont \u00e9galement tr\u00e8s recherch\u00e9s par les r\u00e9seaux de franchise<\/b>. Tous deux savent g\u00e9rer avec les outils informatiques. Ils ont souvent une bonne conscience de ce qu’est une bonne gestion des stocks et ont parfois l’exp\u00e9rience du fonctionnement de services logistiques centralis\u00e9s. Mais le commer\u00e7ant dispose parfois d\u00e9j\u00e0 d’un local. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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On lit parfois que le risque est que ce candidat commer\u00e7ant ait subi des difficult\u00e9s qui l’acculent \u00e0 s’orienter vers la franchise, sans r\u00e9elle motivation personnelle pour ce type d’organisation. Mais n’est-ce pas la m\u00eame chose pour un ancien salari\u00e9 ayant perdu son emploi ? Salari\u00e9 ou commer\u00e7ant, saura-t-il s’adapter au fonctionnement impos\u00e9 par le r\u00e9seau ? Le commer\u00e7ant saura-t-il abandonner une partie de la totale autonomie dont il b\u00e9n\u00e9ficiait ? Le salari\u00e9 saura-t’il tirer profit d’une autonomie qu’il n’avait pas ? Le commer\u00e7ant devra entrer dans un syst\u00e8me plus rigide avec des proc\u00e9dures et des normes. Il recevra une formation, aura des r\u00e8gles \u00e0 respecter, devra rendre des comptes avec des formalit\u00e9s dont il n’a pas l’habitude. Mais le salari\u00e9 devra faire le chemin inverse car les proc\u00e9dures d’une franchise lui laisseront une autonome plus grande que dans son pr\u00e9c\u00e9dent emploi et cela pourra le d\u00e9stabiliser. 
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On dit parfois que les cadres semblent plus adapt\u00e9s<\/b> aux franchises de service<\/b> … mais on en trouve partout. Les commer\u00e7ants seraient plus adapt\u00e9s aux commerces de centre ville mais c’est parce qu’ils ont d\u00e9j\u00e0 un local ou que la vente de leur pr\u00e9c\u00e9dente affaire leur permet d’acheter des locaux de centre ville toujours tr\u00e8s chers. <\/p>\n

D\u00e8s que le nombre de salari\u00e9s \u00e0 manager prend de l’ampleur, ce n’est pas le fait d’\u00eatre salari\u00e9 ou commer\u00e7ant qui compte mais le nombre de salari\u00e9s qu’on a d\u00e9j\u00e0 manag\u00e9s et ce qu’on en a appris. <\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Notons quand m\u00eame que les salari\u00e9s qui proviennent de la grande distribution sont souvent particuli\u00e8rement appr\u00e9ci\u00e9s cars ils ont d\u00e9j\u00e0 une activit\u00e9 de commer\u00e7ant, ils connaissent les outils de gestion et ont une grande habitude du travail organis\u00e9. Ils sont plus rapides \u00e0 former mais ne sont pas toujours les meilleurs sur le long terme. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour plus d’information, lisez aussi <\/i>Les questions \u00e0 se poser avant de se franchiser<\/i><\/a>
Et Test – La franchise est-elle faite pour vous<\/a> ?
<\/i><\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Les franchiseurs ont parfois une pr\u00e9f\u00e9rence pour l’un ou l’autre profil, chacun pr\u00e9sente des avantages, l’id\u00e9al est de rester ouvert aux deux options car le m\u00e9tier pr\u00e9c\u00e9dent n’est pas le crit\u00e8re principal. Pr\u00e8s de la moiti\u00e9 des r\u00e9seaux ne revendiquent pas un profil prioritaire. En fait un franchiseur dit souvent qu’il pr\u00e9f\u00e8re le meilleur candidat qu’il soit issu […]<\/p>\n","protected":false},"author":52,"featured_media":291259,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[133,135],"class_list":["post-291258","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-devenir-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nUn 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