{"id":291261,"date":"2015-03-30T09:41:00","date_gmt":"2015-03-30T08:41:00","guid":{"rendered":"https:\/\/ac-franchise.be\/choisir-ses-franchises-les-cles-dun-bon-recrutement-5593"},"modified":"2015-03-30T09:41:00","modified_gmt":"2015-03-30T08:41:00","slug":"choisir-ses-franchises-les-cles-dun-bon-recrutement-5593","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/choisir-ses-franchises-les-cles-dun-bon-recrutement-5593","title":{"rendered":"Choisir ses franchis\u00e9s : Les cl\u00e9s d’un bon recrutement"},"content":{"rendered":"
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Un chef d’entreprise convaincu de l’originalit\u00e9 de son concept et d\u00e9cidant en cons\u00e9quence de le d\u00e9velopper en franchise, doit savoir identifier le profil de ses futurs franchis\u00e9s. La phase de recrutement est une \u00e9tape tr\u00e8s importante, qui doit \u00eatre bien pr\u00e9par\u00e9e. Un franchiseur qui veut cr\u00e9er un r\u00e9seau doit savoir que son succ\u00e8s va d\u00e9pendre de la qualit\u00e9 de ses collaborateurs et de ses franchis\u00e9s et pas seulement de son concept.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Bien choisir ses franchis\u00e9s, c’est assurer la p\u00e9rennit\u00e9 de son r\u00e9seau<\/h3>\n
Un des principes fondamentaux d’un r\u00e9seau de franchise est l’esprit de collaboration qui doit r\u00e9unir franchiseur et franchis\u00e9s<\/b>. Le franchiseur doit donc s\u00e9lectionner des franchis\u00e9s vraiment motiv\u00e9s et \u00e9valuer leur capacit\u00e9 \u00e0 appliquer le concept et les normes du r\u00e9seau.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un franchis\u00e9 au profil int\u00e9ressant est celui qui adh\u00e8re \u00e0 la vision globale de l’enseigne, mais c’est aussi celui qui accorde une grande importance \u00e0 la pertinence du savoir-faire et \u00e0 son utilisation. D\u00e9s lors, il s’impliquera dans la formation et l’apprentissage du m\u00e9tier pour optimiser l’exploitation de sa franchise. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’identification du profil id\u00e9al de ses futurs franchis\u00e9s sera bas\u00e9e sur des crit\u00e8res objectifs et aussi subjectifs. Les premiers reposent sur l’exp\u00e9rience professionnelle du candidat, son apport initial, la zone g\u00e9ographique \u00e0 laquelle il appartient Les seconds, plus d\u00e9licats \u00e0 d\u00e9finir car soumis aux facteurs humains, sont : l’\u00e9tat d’esprit, le degr\u00e9 de motivation, l’engagement, la vision du futur franchis\u00e9 et ses attentes, sa capacit\u00e9 \u00e0 s’int\u00e9grer dans un r\u00e9seau <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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\u00catre franchis\u00e9 : Un profil qui \u00e9volue !<\/h3>\n
Un candidat au CV bien riche, avec une bonne exp\u00e9rience manag\u00e9riale, peut, h\u00e9las, ne pas disposer des fonds n\u00e9cessaires pour la franchise qu’il veut. Toute candidature doit \u00eatre bien \u00e9tudi\u00e9e car la motivation pour une marque ou pour un m\u00e9tier ne rime pas toujours avec un niveau suffisant de comp\u00e9tence, d’\u00e9nergie et d’implication dans la formation, l’assimilation du savoir-faire et l’application du concept.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il faut aussi faire la diff\u00e9rence entre le profil commer\u00e7ant et le profil commercial :
– Le commer\u00e7ant a n\u00e9cessairement des qualit\u00e9s relationnelles et une capacit\u00e9 de satisfaire son client avec une capacit\u00e9 de vente plus ou moins d\u00e9velopp\u00e9e.
– Le commercial est un vendeur et la plupart du temps il doit aussi \u00eatre capable de prospection.
Le commercial doit souvent aller chercher les clients chez eux alors que le commer\u00e7ant accueille les clients dans sa propre boutique; grosse diff\u00e9rence !
Un bon commercial peut ne pas avoir les qualit\u00e9s d’un bon commer\u00e7ant et r\u00e9ciproquement.  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les franchis\u00e9s de la premi\u00e8re heure, les pionniers qui ont accompagn\u00e9 la t\u00eate de r\u00e9seau d\u00e9s le d\u00e9part et ont particip\u00e9 au d\u00e9veloppement du r\u00e9seau, peuvent devenir source de tensions. Un r\u00e9seau qui se d\u00e9veloppe est un r\u00e9seau qui compte de plus en plus de franchis\u00e9s; les premiers adh\u00e9rents se sentiront moins importants qu’au d\u00e9part. Le tact et le sens de la diplomatie seront utiles au franchiseur pour g\u00e9rer leurs \u00e9tats d’\u00e2mes et trouver avec eux cette place sp\u00e9ciale sont ils ont besoin dans le r\u00e9seau et qui, souvent, est m\u00e9rit\u00e9e. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un franchiseur soucieux de la p\u00e9rennit\u00e9 de son r\u00e9seau doit savoir que son concept est appel\u00e9 \u00e0 \u00e9voluer en fonction des mutations continues du march\u00e9. L’importance de cette donne doit \u00eatre mise en \u00e9vidence lors des entretiens de recrutement des futurs franchis\u00e9s pour comprendre si ces derniers seront capables d’\u00e9voluer et de s’adapter aux changements. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le recrutement des franchis\u00e9s est une des \u00e9tapes les plus d\u00e9licates qu’un franchiseur doit r\u00e9ussir pour que son concept dure et croisse. Un choix judicieux de ses partenaires optimisera la r\u00e9ussite de l’enseigne et facilitera le recrutement de nouveaux candidats !<\/p>\n

La r\u00e9daction vous recommande les articles suivants : <\/i>
Le recrutement des franchis\u00e9s se fait trop souvent \u00e0 l’intuition<\/i><\/a>.<\/i>
Comment aider le franchis\u00e9 \u00e0 recruter un collaborateur<\/i><\/a> ?<\/i>
Conseils aux franchis\u00e9s pour recruter leurs salari\u00e9s<\/i><\/a>.<\/i><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Un chef d’entreprise convaincu de l’originalit\u00e9 de son concept et d\u00e9cidant en cons\u00e9quence de le d\u00e9velopper en franchise, doit savoir identifier le profil de ses futurs franchis\u00e9s. La phase de recrutement est une \u00e9tape tr\u00e8s importante, qui doit \u00eatre bien pr\u00e9par\u00e9e. Un franchiseur qui veut cr\u00e9er un r\u00e9seau doit savoir que son succ\u00e8s va d\u00e9pendre de la qualit\u00e9 […]<\/p>\n","protected":false},"author":1,"featured_media":291262,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[133],"class_list":["post-291261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-devenir-franchise","entry","has-media"],"acf":[],"yoast_head":"\nChoisir 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