{"id":291269,"date":"2015-03-23T18:55:00","date_gmt":"2015-03-23T17:55:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-de-dietetique-entre-en-bourse-4984"},"modified":"2015-03-23T18:55:00","modified_gmt":"2015-03-23T17:55:00","slug":"la-franchise-de-dietetique-entre-en-bourse-4984","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-de-dietetique-entre-en-bourse-4984","title":{"rendered":"La franchise de di\u00e9t\u00e9tique entre en bourse"},"content":{"rendered":"
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La franchise Naturhouse<\/a>, soci\u00e9t\u00e9 sp\u00e9cialis\u00e9e dans la vente de produits di\u00e9t\u00e9tiques et la  r\u00e9\u00e9ducation alimentaire, a re\u00e7u aujourd\u2019hui l\u2019approbation par la CNMV (Comisi\u00f3n Nacional del Mercado de Valores) pour l\u2019offre et la cotation de ses actions sur le march\u00e9 des valeurs. Le groupe a augment\u00e9 son r\u00e9sultat net consolid\u00e9 d\u2019environ 38% en 2014 \u00e0 p\u00e9rim\u00e8tre constant.   <\/p>\n

A la fin du premier trimestre 2015, la soci\u00e9t\u00e9 est pr\u00e9sente dans 27 pays avec un total de 2004 magasins. <\/b>Au cours de ces derni\u00e8res ann\u00e9es, Naturhouse a sign\u00e9 des contrats de master franchise dans des pays tels que Puerto Rico, la Colombie ou encore la Tunisie<\/b>, qui sont actuellement en phase d\u2019enregistrement des produits. Globalement, Naturhouse pr\u00e9voit l\u2019ouverture de 240 centres sur la p\u00e9riode. 2015-2016. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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La croissance internationale de Naturhouse : 84% via la franchise<\/h3>\n
Naturhouse se d\u00e9veloppe en France, en Italie, au Portugal, en Belgique, au Royaume-Uni, en Allemagne, au Mexique et au Canada. La soci\u00e9t\u00e9 utilise le succursalisme et la franchise directe dans les pays disposant d\u2019un revenu par habitant \u00e9lev\u00e9, d\u2019un niveau significatif de s\u00e9curit\u00e9 juridique et d\u2019une forte densit\u00e9 de population. Sur ces march\u00e9s, la soci\u00e9t\u00e9 d\u00e9veloppe sa marque via des magasins en propre (8% du total au 31 D\u00e9cembre 2014) et majoritairement par le biais de franchises (84% du total au 31 D\u00e9cembre 2014). <\/b> Avec un taux de renouvellement des franchises \u00e0 la fin du contrat de 90%<\/b>. La France, l\u2019Italie, l\u2019Espagne et la Pologne sont respectivement les principaux march\u00e9s de la soci\u00e9t\u00e9 en termes de chiffre d\u2019affaires en 2014.<\/p>\n

 <\/span>Et la master franchise : Le Groupe Naturhouse accorde des contrats de master franchise dans les pays qui ne r\u00e9pondent pas aux exigences relatives \u00e0 la rentabilit\u00e9 ou au risque tels que d\u00e9finies par la soci\u00e9t\u00e9<\/b> pour la mise en place d\u2019une filiale. Sur ces march\u00e9s, le master franchis\u00e9 effectue la totalit\u00e9 de l\u2019investissement et s\u2019occupe de recruter des franchis\u00e9s. En Mars 2015, le Groupe a adopt\u00e9 ce mod\u00e8le \u00e9conomique dans 16 pays. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Un business model qui a fait ses preuves<\/h3>\n
Le mod\u00e8le \u00e9conomique est bas\u00e9 sur la gratuit\u00e9 des services: Le suivi di\u00e9t\u00e9tique hebdomadaire<\/b> par une di\u00e9t\u00e9ticienne-nutritionniste dipl\u00f4m\u00e9e est gratuit, seuls les compl\u00e9ments alimentaires \u00e0 base de plantes sont \u00e0 la charge du client (panier moyen de 35 \u00e0 40euros par semaine). <\/span> Le but \u00e9tant d’aider les personnes qui souhaitent perdre du poids \u00e0 r\u00e9aliser leur objectif gr\u00e2ce \u00e0 une m\u00e9thode qui s’adapte \u00e0 leur rythme de vie. <\/p>\n

A d\u00e9couvrir les franchises beaut\u00e9, forme et sant\u00e9<\/a><\/p>\n

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La franchise Naturhouse, soci\u00e9t\u00e9 sp\u00e9cialis\u00e9e dans la vente de produits di\u00e9t\u00e9tiques et la  r\u00e9\u00e9ducation alimentaire, a re\u00e7u aujourd\u2019hui l\u2019approbation par la CNMV (Comisi\u00f3n Nacional del Mercado de Valores) pour l\u2019offre et la cotation de ses actions sur le march\u00e9 des valeurs. Le groupe a augment\u00e9 son r\u00e9sultat net consolid\u00e9 d\u2019environ 38% en 2014 \u00e0 p\u00e9rim\u00e8tre […]<\/p>\n","protected":false},"author":42,"featured_media":291268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[131],"class_list":["post-291269","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","tag-autre","entry","has-media"],"acf":[],"yoast_head":"\nLa 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