{"id":291298,"date":"2015-03-14T09:14:00","date_gmt":"2015-03-14T08:14:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-une-reponse-pour-un-developpement-plus-rapide-9162"},"modified":"2015-03-14T09:14:00","modified_gmt":"2015-03-14T08:14:00","slug":"la-franchise-une-reponse-pour-un-developpement-plus-rapide-9162","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-une-reponse-pour-un-developpement-plus-rapide-9162","title":{"rendered":"La franchise, une r\u00e9ponse pour un d\u00e9veloppement plus rapide"},"content":{"rendered":"
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Rose-Marie Moins,  responsable promotion et formation pour la  F\u00e9d\u00e9ration Fran\u00e7aise de la Franchise, est une sp\u00e9cialiste de la franchise et des r\u00e9seaux. Elle participe \u00e0 de nombreuses conf\u00e9rences pour mieux faire conna\u00eetre le concept de la franchise. Nous r\u00e9sumons ci-dessous son intervention au S<\/b>alon de l\u2019entreprise de Sfax en 2014 pendant le s\u00e9minaire sur la franchise.<\/p>\n

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Les bases de la franchise pour un d\u00e9veloppement plus rapide<\/h3>\n
Rose-Marie Moins a commenc\u00e9 par pr\u00e9senter bri\u00e8vement le concept de la franchise, ses avantages et ses particularit\u00e9s<\/b>.  La franchise doit permettre \u00e0 un  franchis\u00e9 d’exploiter le concept, le savoir-faire, les outils, les m\u00e9thodes  et  la marque  du franchiseur et  de b\u00e9n\u00e9ficier de la notori\u00e9t\u00e9 de cette derni\u00e8re. C’est gr\u00e2ce \u00e0 cette notori\u00e9t\u00e9 que le client va s’adresser  \u00e0 cette  enseigne plut\u00f4t qu’\u00e0 une autre.  En contrepartie, le franchis\u00e9  doit respecter les termes du contrat de franchise,  veiller \u00e0 appliquer le concept et payer des redevances au franchiseur. <\/p>\n

Ce dernier va pouvoir acc\u00e9l\u00e9rer le d\u00e9veloppement de son r\u00e9seau  \u00e0 moindre co\u00fbt<\/b> vu que ce sont les franchis\u00e9s qui vont  financer l’implantation des points de vente. Il n’aura pas \u00e0 g\u00e9rer  les employ\u00e9s<\/b> de ses magasins puisque ce sont les franchis\u00e9s, responsables de leurs propres franchises, qui vont le faire. Selon les statistiques, un d\u00e9veloppement en franchise a plus de chance de r\u00e9ussir car les franchis\u00e9s vont financer leur projet et seront donc amen\u00e9s \u00e0 s’investir pleinement pour que ce dernier r\u00e9ussisse. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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La franchise, comment \u00e7a marche ?<\/h3>\n
Tout d’abord il faut avoir un concept qui marche<\/b>. Il faut le tester assez longtemps dans une unit\u00e9 pilote  pour s’assurer de sa rentabilit\u00e9.  Puis, il y a un savoir-faire, des outils, des m\u00e9thodes \u00e0 mettre en place<\/b> afin que les franchis\u00e9s puissent les dupliquer. Penser \u00e0 prot\u00e9ger sa marque et son concept.  Par la suite, il faudra r\u00e9fl\u00e9chir \u00e0 la nature de l’accompagnement<\/b> \u00e0 mettre en place  pour assister ses franchis\u00e9s. <\/p>\n

Cet accompagnement est un des atouts majeurs de la franchise.  Choisir \u00e0 l’aide d’un sp\u00e9cialiste la forme juridique la plus appropri\u00e9e \u00e0 son r\u00e9seau.  R\u00e9aliser le business plan du franchiseur  <\/b>pour valider la rentabilit\u00e9 de son entreprise,  d\u00e9terminer son rythme de d\u00e9veloppement et les  conditions financi\u00e8res d\u2019acc\u00e8s \u00e0 son r\u00e9seau. Et puis le business plan du franchis\u00e9 pour s’assurer que ce dernier va bien gagner de l’argent.  Faire le point sur ses ressources humaines, financi\u00e8res, techniques.  R\u00e9diger son manuel op\u00e9ratoire<\/b> est \u00e9galement une \u00e9tape tr\u00e8s importante pour le franchiseur. Mettre en place les proc\u00e9dures de recrutement et identifier le profil  du franchis\u00e9<\/b>… <\/p>\n

Sans oublier de continuer \u00e0 animer le r\u00e9seau, apporter des nouveaut\u00e9s et  adapter en permanence son concept aux \u00e9volutions du march\u00e9.<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Rose-Marie Moins,  responsable promotion et formation pour la  F\u00e9d\u00e9ration Fran\u00e7aise de la Franchise, est une sp\u00e9cialiste de la franchise et des r\u00e9seaux. Elle participe \u00e0 de nombreuses conf\u00e9rences pour mieux faire conna\u00eetre le concept de la franchise. Nous r\u00e9sumons ci-dessous son intervention au Salon de l\u2019entreprise de Sfax en 2014 pendant le s\u00e9minaire sur la franchise. 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