{"id":291307,"date":"2015-03-10T07:53:00","date_gmt":"2015-03-10T06:53:00","guid":{"rendered":"https:\/\/ac-franchise.be\/des-chiffres-en-baisse-pour-le-groupe-mcdonalds-4884"},"modified":"2019-09-06T07:56:49","modified_gmt":"2019-09-06T06:56:49","slug":"des-chiffres-en-baisse-pour-le-groupe-mcdonalds-4884","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/des-chiffres-en-baisse-pour-le-groupe-mcdonalds-4884","title":{"rendered":"Des chiffres en baisse pour le groupe McDonald’s"},"content":{"rendered":"
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Le g\u00e9ant am\u00e9ricain de la restauration rapide est en train de perdre du terrain face \u00e0 ses concurrents<\/b>. Selon les chiffres publi\u00e9s en janvier dernier, le groupe McDonald’s a enregistr\u00e9 une baisse de 21% de ses profits sur le dernier trimestre 2014. Il a affich\u00e9 un profit net de 4,76 milliards de dollars (4,24 milliards d’euros) pour l’ann\u00e9e 2014, soit une baisse de 15% sur un an. Cette baisse pourrait avoir pour causes les soucis du groupe avec certains de ses fournisseurs en Asie, la concurrence agressive sur le terrain, mais aussi les campagnes anti-malbouffe et ob\u00e9sit\u00e9 nous dit le Figaro. (Note d’AC Franchise : Il faut relativiser, bien des soc\u00e9it\u00e9s seraient cependant heureuses de ces performances)<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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McDonald’s multiplie les innovations pour r\u00e9sister aux assauts de la concurrence<\/h3>\n
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Concurrence rude, fournisseur chinois \u00e9pingl\u00e9 pour avoir vendu de la viande de poulet p\u00e9rim\u00e9e, p\u00e9nurie de frites, morceaux de plastique d\u00e9couverts par des consommateurs, probl\u00e8me avec les autorit\u00e9s russes suite \u00e0 des contr\u00f4les sanitaires, campagnes publicitaires contre la malbouffe…, la situation serait de plus en plus inqui\u00e9tante pour le groupe selon l’article du Figaro. (Note d’AC Franchise : plus on est connu et plus la moindre affaire prend des proportions \u00e9normes d’o\u00f9 le besoin d’une discipline accrue des franchis\u00e9s et d’une extr\u00eame attention \u00e0 la satisfaction des clients.)<\/p>\n

Confront\u00e9 \u00e0 ce contexte difficile, le num\u00e9ro un mondial du fast-food modifie son offre pour tenter de reconqu\u00e9rir ses clients<\/b>. Une nouvelle organisation est adopt\u00e9e afin de r\u00e9duire le gaspillage et d’assurer une meilleure qualit\u00e9 gustative de ses hamburgers. Ces derniers pr\u00e9par\u00e9s \u00e0 l’avance et jet\u00e9s si non vendus au bout de dix minutes, seront pr\u00e9par\u00e9s seulement une fois que le client a pass\u00e9 commande. D’autres changements comme le service \u00e0 table, la g\u00e9n\u00e9ralisation de la commande sur bornes, commande et r\u00e8glement aux kiosques, offre plus large…, en cours de test dans une centaine de restaurants du groupe, devraient selon Jean-Pierre Petit, pr\u00e9sident de McDonald’s France, permettre \u00e0 la cha\u00eene de r\u00e9sister aux assauts de la concurrence.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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A propos de McDonald’s<\/h3>\n
La franchise McDonald’s<\/a>, une enseigne am\u00e9ricaine cr\u00e9\u00e9e en 1952 <\/span>par l’homme d’affaires Ray Kroc, a fait son entr\u00e9e dans l’Hexagone depuis 1979. Aujourd’hui, pr\u00e9sente dans plus de 117 pays, la cha\u00eene num\u00e9ro un du fast-food compte 1285 restaurants en France dont 80% g\u00e9r\u00e9s par plus de 290 franchis\u00e9s<\/b>. Avec plus de 69 000 collaborateurs, 1.8 millions de repas servis chaque jour, l’enseigne est leader du march\u00e9 mondial de la restauration rapide. 

Vous souhaitez devenir franchis\u00e9 et ce secteur vous int\u00e9resse tout particuli\u00e8rement ? D\u00e9couvrez les r\u00e9seaux qui recrutent actuellement en France dans le secteur \u00abFranchise Restaurant rapide<\/a>\u00bb
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Vu dans Le Figaro-F\u00e9vrier 2015<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le g\u00e9ant am\u00e9ricain de la restauration rapide est en train de perdre du terrain face \u00e0 ses concurrents. Selon les chiffres publi\u00e9s en janvier dernier, le groupe McDonald’s a enregistr\u00e9 une baisse de 21% de ses profits sur le dernier trimestre 2014. Il a affich\u00e9 un profit net de 4,76 milliards de dollars (4,24 milliards d’euros) pour […]<\/p>\n","protected":false},"author":54,"featured_media":291306,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-291307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nDes chiffres en baisse pour le groupe McDonald's<\/title>\n<meta name=\"description\" content=\"Le g\u00e9ant am\u00e9ricain de la restauration rapide est en train de perdre du terrain face \u00e0 ses concurrents. 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