{"id":291309,"date":"2015-03-09T09:28:00","date_gmt":"2015-03-09T08:28:00","guid":{"rendered":"https:\/\/ac-franchise.be\/vers-une-desindustrialisation-du-burger-3176"},"modified":"2019-09-19T09:47:40","modified_gmt":"2019-09-19T08:47:40","slug":"vers-une-desindustrialisation-du-burger-3176","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/vers-une-desindustrialisation-du-burger-3176","title":{"rendered":"Vers une d\u00e9sindustrialisation du burger ?"},"content":{"rendered":"<div id=\"281654\" class=\"widget full_text row-fluid\" data-name=\"full_text\">\n<div class=\"span12\">\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"281654\" data-url=\"\/crezeo_widgets\/281654\/update_parameter\"          data-name=\"text\">       <span><b><a href=\"https:\/\/ac-franchise.be\/annuaire\/franchise-mc-donalds\" rel=\"nofollow noopener noreferrer\">Le r\u00e9seau <\/a><\/b><b><a href=\"https:\/\/ac-franchise.be\/annuaire\/franchise-mc-donalds\" rel=\"nofollow noopener noreferrer\">McDonald\u2019s<\/a> a affich\u00e9 2,4 % de baisse du chiffre d&rsquo;affaires<\/b> malgr\u00e9 quelques changements au niveau de sa strat\u00e9gie contre une progression remarquable de la consommation du burger artisanal. Le burger serait-t-il entrain de se d\u00e9sindustrialiser?<\/span>      <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"281653\" class=\"widget left_picture_title_text\" data-name=\"left_picture_title_text\">\n<div class=\"row-fluid\">\n<div class=\"span12\">\n<div class=\"thumbnail widget-media-thumbnail span4\" data-name=\"media1\" data-pk=\"281653\">                            <a href=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2015\/03\/06\/20150306181329-540713aaacb0dacb4d4de323bebac3d4.jpg\" data-remote=\"true\">      <img decoding=\"async\" src=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2015\/03\/06\/20150306181329-540713aaacb0dacb4d4de323bebac3d4.jpg\" title=\" \"\/>     <\/a>                             <\/div>\n<div class=\"widget-content\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"281653\" data-url=\"\/crezeo_widgets\/281653\/update_parameter\"             data-name=\"title\">Baisse de consommation du burger des leaders du march\u00e9<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"281653\" data-url=\"\/crezeo_widgets\/281653\/update_parameter\"            data-name=\"text\"><span>Que ce soit aux \u00c9tats-Unis ou en France, <b>la consommation du burger a augment\u00e9<\/b> (3 % de hausse aux \u00c9tats-Unis), en comparaison avec 2013.<\/span> <span><br \/>Mais <b>cette progression n&rsquo;a pas \u00e9t\u00e9 g\u00e9n\u00e9r\u00e9e par les grandes enseignes du march\u00e9<\/b> \u00e9tant donn\u00e9 que <b><a rel=\"nofollow noopener noreferrer\" href=\"https:\/\/ac-franchise.be\/annuaire\/franchise-quick\">la franchise Quick<\/a> a not\u00e9 une baisse de 4 % dans son CA<\/b> et <b><a rel=\"nofollow noopener noreferrer\" href=\"https:\/\/ac-franchise.be\/annuaire\/franchise-burger-king\">l&rsquo;enseigne Burger King<\/a> n&rsquo;a pas atteint ses objectifs d&rsquo;expansion<\/b> (ouverture de 13 restaurants seulement au lieu des 25 pr\u00e9vus pour la fin 2014).<\/span> <br \/>On estime que ce fl\u00e9chissement des grandes cha\u00eenes de burger est d\u00fb \u00e0: <\/p>\n<ul>\n<li> <b>Les campagnes anti-malbouffe<\/b> <\/li>\n<li><span><b>La prise de conscience<\/b> de la n\u00e9cessit\u00e9 d&rsquo;une alimentation saine et \u00e9quilibr\u00e9e<\/span> <\/li>\n<li><b>La lutte contre l&rsquo;ob\u00e9sit\u00e9<\/b> <\/li>\n<li> <b>Le poids grandissant du bio<\/b><\/li>\n<li>Et finalement le doigt point\u00e9 sur les <b>14 ingr\u00e9dients suspects utilis\u00e9s dans les frites <\/b><b><a rel=\"nofollow noopener noreferrer\" href=\"https:\/\/ac-franchise.be\/annuaire\/franchise-mc-donalds\" title=\"Link: https:\/\/ac-franchise.be\/annuaire\/franchise-mc-donalds\">du r\u00e9seau McDonald\u2019s<\/a>&nbsp;<\/b>qui subit r\u00e9guli\u00e8rement des attaques qui ne sont certainement pas toujours justifi\u00e9es. \u00ab\u00a0Haro sur le leader ?\u00a0\u00bb<\/li>\n<\/ul>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"281655\" class=\"widget title_text row-fluid\" data-name=\"title_text\">\n<div class=\"span12\">\n<div data-type=\"wysihtml5\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"281655\" data-url=\"\/crezeo_widgets\/281655\/update_parameter\" data-name=\"title\">D\u00e9sindustrialisation du burger?&#8230;.. mais pas pour tout de suite!! Ou alors partiellement.<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"281655\" data-url=\"\/crezeo_widgets\/281655\/update_parameter\" data-name=\"text\"><span>Le burger, d\u00e9sormais pr\u00e9sent sur les cartes de brasseries, restaurants classiques et food trucks, <b>transiterait donc du statut de produit de masse \u00e0 celui de produit fait maison et frais ?&nbsp;<\/b><\/span><br \/>Ceci dit, on peut s&rsquo;attendre \u00e0 une r\u00e9action de la part des grandes enseignes et des industries du burger pour continuer \u00e0 s&rsquo;imposer sur le march\u00e9. On peut aussi penser que bien des brasseries venent des Burgers industriels mais plus cher que les grands du fast-food. C&rsquo;est en tout cas ce que des \u00e9missions r\u00e9centes ont d\u00e9montr\u00e9 \u00e0 la TV.<i><span><\/p>\n<p>Vous souhaitez devenir franchis\u00e9 et ce secteur vous int\u00e9resse tout particuli\u00e8rement ? D\u00e9couvrez les r\u00e9seaux qui recrutent actuellement en France dans le secteur \u00ab<u><a rel=\"nofollow noopener noreferrer\" href=\"https:\/\/ac-franchise.be\/annuaire\/franchise-secteur-restaurant-rapide-fast-food\">Franchise Restaurant rapide, fast food<\/a><\/u>\u00bb.<\/span><\/i> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<div id=\"281685\" class=\"widget title_text row-fluid\" data-name=\"title_text\">\n<div class=\"span12\">\n<div data-type=\"wysihtml5\">\n<h3 class=\"editable\" data-type=\"text\" data-pk=\"281685\" data-url=\"\/crezeo_widgets\/281685\/update_parameter\" data-name=\"title\">Le burger premium, un segment en croissance<\/h3>\n<div class=\"editable\" data-type=\"wysihtml5\" data-pk=\"281685\" data-url=\"\/crezeo_widgets\/281685\/update_parameter\" data-name=\"text\">On voit appara\u00eetre de nombreux concepts avec des burgers premium aux prix parfois un peu excessifs. Mais certains concepts comme celui de l&rsquo;am\u00e9ricain qui <a href=\"https:\/\/ac-franchise.be\/annuaire\/franchise-steak-n-shake\" rel=\"nofollow noopener noreferrer\">franchise&nbsp;Steak&rsquo;n Shake<\/a> m\u00e9ritent toute l&rsquo;attention. Leur croissance et leur succ\u00e8s aux USA d\u00e9montrent leur professionnalisme, l&rsquo;attente du public et la puissance de cette tendance qui est aussi attendue en France et en Europe plus g\u00e9n\u00e9ralement.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le r\u00e9seau McDonald\u2019s a affich\u00e9 2,4 % de baisse du chiffre d&rsquo;affaires malgr\u00e9 quelques changements au niveau de sa strat\u00e9gie contre une progression remarquable de la consommation du burger artisanal. Le burger serait-t-il entrain de se d\u00e9sindustrialiser? Baisse de consommation du burger des leaders du march\u00e9 Que ce soit aux \u00c9tats-Unis ou en France, la [&hellip;]<\/p>\n","protected":false},"author":7776,"featured_media":291308,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[],"class_list":["post-291309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","entry","has-media"],"acf":[],"yoast_head":"<!-- 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