{"id":291314,"date":"2015-03-07T08:14:00","date_gmt":"2015-03-07T07:14:00","guid":{"rendered":"https:\/\/ac-franchise.be\/etude-de-marche-ce-quil-faut-savoir-3973"},"modified":"2015-03-07T08:14:00","modified_gmt":"2015-03-07T07:14:00","slug":"etude-de-marche-ce-quil-faut-savoir-3973","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/etude-de-marche-ce-quil-faut-savoir-3973","title":{"rendered":"Etude de march\u00e9: Ce qu’il faut savoir!"},"content":{"rendered":"
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L’\u00e9tude de march\u00e9 est une \u00e9tape cl\u00e9 dans la cr\u00e9ation et la r\u00e9ussite d’une entreprise, c’est pour cette raison qu’il faut imp\u00e9rativement le faire et pas n’importe comment ! Avant de commencer son \u00e9tude de march\u00e9, il faudra s’entourer de conseils<\/b>, fixer des objectifs et des limites<\/b> \u00e0 l’\u00e9tude, mais surtout \u00eatre curieux<\/b>.<\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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<\/a> <\/div>\n
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Prendre des d\u00e9cisions en connaissance de cause<\/h3>\n
L’\u00e9tude de march\u00e9 permet d’en savoir davantage sur le march\u00e9 vis\u00e9, elle consiste \u00e0 rassembler des informations<\/b>, qu’il faudra analyser.<\/b> <\/span>
Cette d\u00e9marche permet de d\u00e9velopper la bonne strat\u00e9gie et prendre les bonnes d\u00e9cisions pour faire marcher son entreprise.
Le chef d’entreprise doit participer activement \u00e0 cette \u00e9tude.
L’\u00e9tude de march\u00e9 exige de: <\/p>\n
    \n
  • Ne pas se limiter \u00e0 une \u00e9tude macro-\u00e9conomique<\/b> qui ne donne pas des informations pr\u00e9cises pour connaitre le milieu dans le quel doit \u00e9voluer l’entreprise <\/span> <\/li>\n
  • S’int\u00e9resser<\/b>, en plus de ses clients potentiels, aux concurrents<\/b>, \u00e0 la r\u00e9glementation sectorielle\/locale<\/b> et tout les \u00e9l\u00e9ments dont d\u00e9pend l’entreprise pour se d\u00e9velopper<\/b>.<\/span><\/span><\/li>\n<\/ul>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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    Une \u00e9tude continue pour anticiper le march\u00e9<\/h3>\n
    L’\u00e9tude de march\u00e9 ne doit pas s’arr\u00eater avec le lancement de l’entreprise. Il sera primordial de continuer \u00e0 actualiser les informations recueillies pour pouvoir pr\u00e9voir et anticiper le march\u00e9<\/b>, toute au long de la vie de l’entreprise.<\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
    \n
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    Les informations doivent \u00eatre fiables<\/h3>\n
    En faisant l’\u00e9tude, il est imp\u00e9ratif de:
    <\/b><\/p>\n
      \n
    • V\u00e9rifier la validit\u00e9 des informations<\/b> en demandant l’avis de personnes comp\u00e9tentes ou en faisant des croisements entre diff\u00e9rentes sources sur le m\u00eame sujet <\/span> <\/li>\n
    • V\u00e9rifier la date \u00e0 laquelle les informations ont \u00e9t\u00e9 recueillies<\/b> <\/li>\n
    • Entretenir une proximit\u00e9 avec ses clients<\/b> <\/li>\n<\/ul>\n

      Pour faire efficacement son \u00e9tude de march\u00e9, il ne faut pas se limiter aux \u00e9tudes et statistiques, il faut :
      <\/b><\/p>\n

        \n
      • Aller sur le terrain <\/b> <\/li>\n
      • Se rendre dans les points de vente des concurrents<\/b> <\/li>\n
      • Rencontrer des fournisseurs<\/b> <\/li>\n
      • Se renseigner sois m\u00eame<\/b> sur les attentes de ses futurs clients<\/b> (en proposant un questionnaire par exemple)<\/span><\/span> <\/li>\n<\/ul>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
        \n
        \n
        \n

        Observer la concurrence<\/h3>\n
        Lorsqu’on ouvre une entreprise, il faut (avant sa cr\u00e9ation et tout au long de son existence): <\/p>\n
          \n
        • Connaitre ses concurrents directs ou indirects<\/b> <\/li>\n
        • Analyser leurs m\u00e9thodes de fonctionnement<\/b> <\/li>\n<\/ul>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
          \n
          \n
          \n

          Savoir mesurer les risques que l’on prend<\/h3>\n
          Bien que la cr\u00e9ation d’une entreprise est toujours \u00ab\u00a0un risque\u00a0\u00bb, il faut savoir le mesurer. Ainsi, les informations recueillies lors de l’\u00e9tude de march\u00e9 doivent \u00eatre rigoureusement tri\u00e9es et retravaill\u00e9es avant de pouvoir en tirer des conclusions. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

          L’\u00e9tude de march\u00e9 est une \u00e9tape cl\u00e9 dans la cr\u00e9ation et la r\u00e9ussite d’une entreprise, c’est pour cette raison qu’il faut imp\u00e9rativement le faire et pas n’importe comment ! Avant de commencer son \u00e9tude de march\u00e9, il faudra s’entourer de conseils, fixer des objectifs et des limites \u00e0 l’\u00e9tude, mais surtout \u00eatre curieux. Prendre des […]<\/p>\n","protected":false},"author":7776,"featured_media":291313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-291314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nEtude 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