{"id":291375,"date":"2015-01-29T09:26:00","date_gmt":"2015-01-29T08:26:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-echelle-europeenne-traverse-latlantique-4472"},"modified":"2015-01-29T09:26:00","modified_gmt":"2015-01-29T08:26:00","slug":"la-franchise-echelle-europeenne-traverse-latlantique-4472","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-echelle-europeenne-traverse-latlantique-4472","title":{"rendered":"La franchise Echelle Europ\u00e9enne traverse l’Atlantique"},"content":{"rendered":"
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Sp\u00e9cialis\u00e9e dans la vente de mat\u00e9riel permettant de travailler et de circuler en hauteur (\u00e9chelles, passerelles, \u00e9chafaudages…), et bas\u00e9e \u00e0 c\u00f4t\u00e9 de Montpellier, L\u2019\u00c9chelle Europ\u00e9enne, qui compte \u00e0 ce jour 54 points de vente, va acc\u00e9l\u00e9rer, en 2015, le d\u00e9veloppement de son r\u00e9seau<\/b> en direction de l\u2019international et notamment sur le continent am\u00e9ricain. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Objectif Canada pour le r\u00e9seau d’\u00e9chelles<\/h3>\n
Au terme d\u2019un d\u00e9veloppement export qui l\u2019a d\u00e9j\u00e0 vue s\u2019implanter dans les DOM-TOM (\u00cele de la R\u00e9union, Martinique) et en Europe (Belgique, Portugal, Espagne, soit 10 magasins), c\u2019est vers le Canada que l\u2019entreprise se tourne aujourd\u2019hui.  L\u2019\u00c9chelle Europ\u00e9enne pr\u00e9voit de d\u00e9velopper un r\u00e9seau d\u2019une dizaine de magasins au Canada<\/b> francophone, puis anglophone, sur trois \u00e0 cinq ans.<\/p>\n

Le r\u00e9seau d’\u00e9chelles ouvrira un 1er magasin en franchis\u00e9 \u00e0 Montr\u00e9al en f\u00e9vrier 2015<\/b>, et un second \u00e0 Qu\u00e9bec en mai 2015. \u00c0 moyen terme, elle compte ouvrir un total de 5 points de vente sur le Qu\u00e9bec et de 5 \u00e0 6 sur l\u2019Ontario, selon les zones de chalandise.<\/p>\n

Selon Georges Morales, P-dg de L\u2019Echelle Europ\u00e9enne, c\u2019est le march\u00e9 europ\u00e9en qui fait d\u00e9faut aujourd\u2019hui. Apr\u00e8s un beau d\u00e9part en Espagne, et un repli n\u00e9cessaire \u00e0 cause de la crise qui s\u00e9vit,  c\u2019est naturellement que l\u2019entreprise s\u2019est tourn\u00e9e vers le march\u00e9 canadien qui est d\u2019une toute autre envergure. En effet, le Qu\u00e9bec affiche 1,7% de croissance en 2014 \u00e0 lui seul.<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Le r\u00e9seau vise aussi les Etats-Unis<\/h3>\n
Au-del\u00e0 de cette implantation au Canada, L\u2019\u00c9chelle Europ\u00e9enne r\u00e9fl\u00e9chit d\u00e9j\u00e0 \u00e0 son installation aux \u00c9tats-Unis<\/b>, en ciblant potentiellement des villes proches de la fronti\u00e8re, telles que Buffalo ou Boston.<\/p>\n

L\u2019\u00c9chelle Europ\u00e9enne g\u00e8re un r\u00e9seau de 54 magasins, dont 15 en propre, qui assurent 50 % du chiffre d\u2019affaires (40 M\u20ac en 2014, pr\u00e9vision de + 6 % en 2015). Elle emploie 250 salari\u00e9s.<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Sp\u00e9cialis\u00e9e dans la vente de mat\u00e9riel permettant de travailler et de circuler en hauteur (\u00e9chelles, passerelles, \u00e9chafaudages…), et bas\u00e9e \u00e0 c\u00f4t\u00e9 de Montpellier, L\u2019\u00c9chelle Europ\u00e9enne, qui compte \u00e0 ce jour 54 points de vente, va acc\u00e9l\u00e9rer, en 2015, le d\u00e9veloppement de son r\u00e9seau en direction de l\u2019international et notamment sur le continent am\u00e9ricain. Objectif Canada pour le r\u00e9seau […]<\/p>\n","protected":false},"author":7772,"featured_media":291374,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-291375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nLa 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