{"id":291378,"date":"2015-01-29T09:16:00","date_gmt":"2015-01-29T08:16:00","guid":{"rendered":"https:\/\/ac-franchise.be\/plus-de-600-drive-ouverts-en-2014-en-france-5884"},"modified":"2015-01-29T09:16:00","modified_gmt":"2015-01-29T08:16:00","slug":"plus-de-600-drive-ouverts-en-2014-en-france-5884","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/plus-de-600-drive-ouverts-en-2014-en-france-5884","title":{"rendered":"Plus de 600 drive ouverts en 2014 en France"},"content":{"rendered":"
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Depuis le lancement en juin 2000 du premier Auchan Drive \u00e0 Leers, pr\u00e8s de Lille, le cr\u00e9neau des magasins drive n’a cess\u00e9 de cro\u00eetre en France et de s\u00e9duire chaque jour un peu plus de nouveaux clients.<\/b> En 2014, le march\u00e9 a gagn\u00e9 un peu plus de 600 unit\u00e9s, il compte d\u00e9sormais plus de 3500 points de vente dans l\u2019Hexagone.<\/span><\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un concept qui a fait son chemin<\/h3>\n
V\u00e9ritables alternatives aux hypermarch\u00e9s<\/b>, les magasins drive ont d\u00e9cid\u00e9ment tout pour plaire<\/b>. <\/span>L’id\u00e9e au d\u00e9part de proposer aux clients de passer leur commande en ligne avant de r\u00e9cup\u00e9rer leurs courses lors d’un trajet en voiture semble avoir s\u00e9duit de plus en plus de clients, qui gagnent ainsi du temps tout en b\u00e9n\u00e9ficiant des prix pratiqu\u00e9s par les enseignes de la grande distribution alimentaire. M\u00eame si le groupe Mulliez a ouvert le bal en 2000 dans le Nord avec son premier Auchan Drive, les autres g\u00e9ants de l\u2019a distribution alimentaire ont suivi la tendance avec de nombreuses ouvertures cette ann\u00e9e, notamment chez Intermarch\u00e9 et Leclerc mais aussi Carrefour, Cora, Monoprix\u2026<\/span> Le drive pr\u00e9sente de nombreux avantages <\/span>: le consommateur peut plus facilement contr\u00f4ler son budget de gagner du temps ; les grandes surfaces alimentaires profitent d’une r\u00e8glementation plus souple et d’une facilit\u00e9 de d\u00e9veloppement moins on\u00e9reuse qu’un magasin physique.<\/span><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Plus de 3500 points de vente dans l\u2019Hexagone<\/h3>\n
Dans ce contexte, la France compte ainsi aujourd\u2019hui plus3500 points de vente. C<\/b><\/span>oncernant les ouvertures 2014, on peut compter 603 nouvelles unit\u00e9s en 2014 avec, en t\u00eate, 267 points de vente pour Intermarch\u00e9, 110 pour Leclerc ou 9 unit\u00e9s pour Auchan\u2026 <\/span><\/b>Avec de tels r\u00e9sultats, le march\u00e9 du drive commence n\u00e9anmoins \u00e0 approcher son point de saturation et 2015 devrait voir quelques fermetures d\u2019unit\u00e9s non rentables. L\u2019ann\u00e9e 2015 devrait voir se multiplier les fermetures de points de vente non rentables. Par ailleurs, il est \u00e0 noter qu\u2019apr\u00e8s une p\u00e9riode faste en septembre 2014, <\/span>le cumul des ventes des r\u00e9seaux Drive a l\u00e9g\u00e8rement baiss\u00e9 en fin d\u2019ann\u00e9e.<\/span><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Si ce sujet vous int\u00e9resse, consultez nos articles :<\/b>
– <\/a>Le drive moteur de croissance pour la grande distribution<\/a>
– <\/a><\/b> <\/a>De plus en plus de secteurs utilisent le drive<\/a><\/span><\/b><\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Depuis le lancement en juin 2000 du premier Auchan Drive \u00e0 Leers, pr\u00e8s de Lille, le cr\u00e9neau des magasins drive n’a cess\u00e9 de cro\u00eetre en France et de s\u00e9duire chaque jour un peu plus de nouveaux clients. En 2014, le march\u00e9 a gagn\u00e9 un peu plus de 600 unit\u00e9s, il compte d\u00e9sormais plus de 3500 […]<\/p>\n","protected":false},"author":40,"featured_media":291376,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-291378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nPlus 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