{"id":291408,"date":"2015-01-12T09:54:00","date_gmt":"2015-01-12T08:54:00","guid":{"rendered":"https:\/\/ac-franchise.be\/heytens-le-tapissier-decorateur-se-lance-en-franchise-en-france-4303"},"modified":"2015-01-12T09:54:00","modified_gmt":"2015-01-12T08:54:00","slug":"heytens-le-tapissier-decorateur-se-lance-en-franchise-en-france-4303","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/heytens-le-tapissier-decorateur-se-lance-en-franchise-en-france-4303","title":{"rendered":"Heytens, le tapissier d\u00e9corateur, se lance en franchise en France"},"content":{"rendered":"
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Sur le march\u00e9 de la d\u00e9coration int\u00e9rieure, Heytens se positionne en sp\u00e9cialiste de l\u2019habillage des fen\u00eatres<\/b>. De la conception sur-mesure au conseil client \u00e0 domicile, l\u2019enseigne de d\u00e9coration aux 120 magasins, se d\u00e9veloppe en Belgique sous contrat de franchise depuis 1980 et en France plus r\u00e9cemment. Elle met aussi en avant un nouveau concept de magasin proposant des solutions de d\u00e9corations des fen\u00eatres au sein de showroom au d\u00e9cor original. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Belgique et France : D\u00e9veloppement en franchise.<\/h3>\n
Forte de 40 ann\u00e9es d\u2019exp\u00e9rience dans le domaine, l\u2019enseigne belge de d\u00e9coration regroupe un r\u00e9seau de magasins en franchise et en Location g\u00e9rance. Depuis 1980, Heytens, c\u2019est en Belgique que son expansion commence. Il y poss\u00e8de 20 boutiques contre 75 dans l\u2019Hexagone. En France, le r\u00e9seau a privil\u00e9gi\u00e9 le d\u00e9veloppement par la g\u00e9rance-mandataire. C\u2019est seulement en Septembre 2014, qu\u2019elle inaugure sa premi\u00e8re franchise.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La proposition de franchise<\/h3>\n
Sur le territoire fran\u00e7ais, la franchise Heytens cible des emplacements strat\u00e9giques : des zones commerciales de p\u00e9riph\u00e9rie sur une surface 300 m\u00b2 et le centre-ville dans des locaux de 100 \u00e0 150 m\u00b2. <\/p>\n

Pour son d\u00e9ploiement en France, Heytens souhaite collaborer avec des commer\u00e7ants motiv\u00e9e, et attir\u00e9es par le domaine de la d\u00e9coration. Le r\u00e9seau les forme aux techniques du m\u00e9tier. Les nouveaux franchis\u00e9s d\u00e9butent par une formation de 2 mois au sein d\u2019un magasin pour ensuite devenir g\u00e9rant d\u2019une unit\u00e9 pour une dur\u00e9e pouvant aller jusqu\u2019\u00e0 un an. Soutenu par une \u00e9quipe d\u2019animateurs r\u00e9gionaux d\u00e8s le d\u00e9marrage, le franchis profite aussi d\u2019un logiciel commercial performant pour piloter son magasin.<\/p>\n

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Sur le march\u00e9 de la d\u00e9coration int\u00e9rieure, Heytens se positionne en sp\u00e9cialiste de l\u2019habillage des fen\u00eatres. De la conception sur-mesure au conseil client \u00e0 domicile, l\u2019enseigne de d\u00e9coration aux 120 magasins, se d\u00e9veloppe en Belgique sous contrat de franchise depuis 1980 et en France plus r\u00e9cemment. Elle met aussi en avant un nouveau concept de magasin […]<\/p>\n","protected":false},"author":48,"featured_media":291407,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-291408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nHeytens, le tapissier d\u00e9corateur, se lance en franchise en France<\/title>\n<meta name=\"description\" content=\"Sur le march\u00e9 de la d\u00e9coration int\u00e9rieure, Heytens se positionne en sp\u00e9cialiste de l\u2019habillage des fen\u00eatres. 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