{"id":291417,"date":"2015-01-08T14:34:00","date_gmt":"2015-01-08T13:34:00","guid":{"rendered":"https:\/\/ac-franchise.be\/interview-de-remi-vallee-franchise-mobalpa-a-vendome-9900"},"modified":"2015-01-08T14:34:00","modified_gmt":"2015-01-08T13:34:00","slug":"interview-de-remi-vallee-franchise-mobalpa-a-vendome-9900","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/interview-de-remi-vallee-franchise-mobalpa-a-vendome-9900","title":{"rendered":"Interview de R\u00e9mi Vall\u00e9e, franchis\u00e9 Mobalpa \u00e0 Vend\u00f4me"},"content":{"rendered":"
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R\u00e9mi Vall\u00e9e est franchis\u00e9 Mobalpa \u00e0 Vend\u00f4me, dans le centre de la France, depuis avril 2007. Issu du milieu de la cuisine gr\u00e2ce \u00e0 un p\u00e8re du m\u00e9tier, R\u00e9mi Vall\u00e9e est plong\u00e9 dans le march\u00e9 de la cuisine depuis l’\u00e2ge de 19 ans, o\u00f9 il occupe son premier poste de vendeur concepteur chez un cuisiniste. Il y restera 5 ann\u00e9es, apr\u00e8s lesquelles il commence \u00e0 se renseigner pour cr\u00e9er sa propre affaire. De rencontres en rencontres, son choix se porte sur la franchise Mobalpa dont le concept l’a s\u00e9duit.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pourquoi votre choix s’est-il port\u00e9 sur la franchise Mobalpa ?<\/h3>\n
R\u00e9mi Vall\u00e9e : \u00ab\u00a0J’ai rencontr\u00e9 le dirigeant du magasin Mobalpa de Tours, avec qui j’ai \u00e9chang\u00e9 sur le fonctionnement du r\u00e9seau. J’ai \u00e9t\u00e9 s\u00e9duit par le concept, d’autant plus que je connaissais d\u00e9j\u00e0 les valeurs de Mobalpa, notamment la fabrication fran\u00e7aise et la notion de proximit\u00e9. Puis j’ai rencontr\u00e9 d’autres franchis\u00e9s et des animateurs r\u00e9seau, qui m’ont confort\u00e9 dans mon choix. Je me suis associ\u00e9 avec le franchis\u00e9 du magasin de Tours dans un premier temps.\u00a0\u00bb<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Que pensez-vous de la franchise Mobalpa aujourd’hui, \u00ab\u00a0vu de l’int\u00e9rieur\u00a0\u00bb?<\/h3>\n
R\u00e9mi Vall\u00e9e : \u00ab\u00a0Ce qui me pla\u00eet principalement dans le r\u00e9seau, c’est l’image que Mobalpa renvoie aupr\u00e8s des clients. L’enseigne a une forte notori\u00e9t\u00e9 et une image positive. La communication contribue beaucoup \u00e0 cette image et \u00e0 la qualit\u00e9 de nos produits. Je sais que Mobalpa met les moyens pour une communication de qualit\u00e9, pour les fa\u00e7ades ou les machines par exemple. Ils savent marquer le coup lors de moments forts. Autre point fort du r\u00e9seau selon moi; l’innovation. Mobalpa a pour ambition de rester parmi les leaders sur le march\u00e9 de la cuisine, et investit beaucoup pour \u00eatre \u00e0 la pointe de l’innovation.\u00a0\u00bb<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vous avez ouvert un second point de vente Mobalpa, qu’est ce qui a chang\u00e9 dans votre m\u00e9tier ?<\/h3>\n
R\u00e9mi Vall\u00e9e : \u00a0\u00bb Apr\u00e8s l’ouverture de mon premier magasin en 2007, que je viens de d\u00e9m\u00e9nager et de mettre enti\u00e8rement au concept Mobalpa, j’ai en effet souhait\u00e9 ouvrir un autre point de vente. D\u00e9but 2014, mon choix s’est pos\u00e9 sur la reprise d’un magasin, dans la zone de Saumur. A cette \u00e9poque, le magasin \u00e9tait en difficult\u00e9. C’\u00e9tait une opportunit\u00e9 et un challenge pour moi de remonter le point de vente. Le magasin est tr\u00e8s bien plac\u00e9, l’\u00e9quipe comp\u00e9tente, j’\u00e9tais convaincu de son potentiel et me suis lanc\u00e9 dans l’affaire. J’ai pass\u00e9 beaucoup de temps dans ce nouveau point de vente pour restructurer le back office, former les \u00e9quipes et actualiser l\u2019int\u00e9rieur du magasin. Il a fallu que je fasse confiance \u00e0 l’\u00e9quipe de mon premier magasin car j’y \u00e9tais moins pr\u00e9sent, une r\u00e9ussite puisque nous faisons mieux cette ann\u00e9e malgr\u00e9 le d\u00e9m\u00e9nagement.\u00a0\u00bb<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Quels conseils donneriez-vous \u00e0 un futur franchis\u00e9 ?<\/h3>\n
R\u00e9mi Vall\u00e9e : \u00ab\u00a0Le choix du r\u00e9seau est primordial. Concernant Mobalpa, c’est un tr\u00e8s bon partenaire, un r\u00e9seau ouvert d’esprit, dans lequel les \u00e9changes sont encourag\u00e9s, notamment gr\u00e2ce aux animateurs r\u00e9seau tr\u00e8s comp\u00e9tents. Je conseille aux futurs franchis\u00e9s de faire attention \u00e0 l’accompagnement du r\u00e9seau: recherche du local, \u00e9tude de march\u00e9, \u00e9quipe d\u00e9veloppement… Ce sont des indicateurs de r\u00e9ussite. Enfin, choisir un r\u00e9seau \u00e0 la notori\u00e9t\u00e9 forte et \u00e0 l’image positive, c’est un vrai atout.\u00a0\u00bb<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Avez-vous d’autres projets chez Mobalpa ?<\/h3>\n
R\u00e9mi Vall\u00e9e : \u00ab\u00a0Oui, continuer sur ma lanc\u00e9e ! A court terme, mon objectif est de faire performer mon deuxi\u00e8me magasin, celui de Saumur. Par la suite, j’aimerais ouvrir un troisi\u00e8me point de vente Mobalpa. Le r\u00e9seau offre de nombreuses possibilit\u00e9s et je compte bien en profiter.\u00a0\u00bb<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

R\u00e9mi Vall\u00e9e est franchis\u00e9 Mobalpa \u00e0 Vend\u00f4me, dans le centre de la France, depuis avril 2007. Issu du milieu de la cuisine gr\u00e2ce \u00e0 un p\u00e8re du m\u00e9tier, R\u00e9mi Vall\u00e9e est plong\u00e9 dans le march\u00e9 de la cuisine depuis l’\u00e2ge de 19 ans, o\u00f9 il occupe son premier poste de vendeur concepteur chez un cuisiniste. Il […]<\/p>\n","protected":false},"author":7772,"featured_media":291418,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-291417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nInterview de R\u00e9mi Vall\u00e9e, franchis\u00e9 Mobalpa \u00e0 Vend\u00f4me<\/title>\n<meta name=\"description\" content=\"R\u00e9mi Vall\u00e9e est franchis\u00e9 Mobalpa \u00e0 Vend\u00f4me, dans le centre de la France, depuis avril 2007. 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