{"id":291429,"date":"2015-01-05T08:52:00","date_gmt":"2015-01-05T07:52:00","guid":{"rendered":"https:\/\/ac-franchise.be\/co-consommation-consommation-collaborative-une-nouvelle-economie-2650"},"modified":"2015-01-05T08:52:00","modified_gmt":"2015-01-05T07:52:00","slug":"co-consommation-consommation-collaborative-une-nouvelle-economie-2650","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/co-consommation-consommation-collaborative-une-nouvelle-economie-2650","title":{"rendered":"Co-consommation, consommation collaborative : une nouvelle \u00e9conomie"},"content":{"rendered":"
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Le partage des biens serait une r\u00e9ponse \u00e0 la crise tout en pr\u00f4nant une soci\u00e9t\u00e9 plus responsable de l\u2019environnement. Louer plut\u00f4t que poss\u00e9der les objets <\/b>: une demande citoyenne mais aussi et surtout une r\u00e9ponse \u00e0 un pouvoir d\u2019achat en berne : prolonger la dur\u00e9e de vie des produits manufactur\u00e9s<\/b> et \u00e9changer des services, ces pratiques ont toujours exist\u00e9. Elles changent d\u2019\u00e9chelle et deviennent un nouveau gisement pour l\u2019\u00e9conomie. <\/p>\n

Aujourd\u2019hui, bon nombre d\u2019objets sont sous-employ\u00e9s sans parler de ceux qui sont jet\u00e9s alors qu\u2019ils fonctionnent encore. Internet et l\u2019\u00e9volution des nouvelles technologies ont \u00e9videmment boost\u00e9 ce nouveau mode de consommation et favoriser l\u2019implantation d\u2019 un nouveau business model. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Achat, revente, troc, location entre particuliers : des pratiques devenues presque courantes<\/h3>\n
Comment s\u2019acheter un nouveau smartphone quand les moyens sont limit\u00e9s ou comment avoir le dernier sorti sans jeter l\u2019ancien. Sur le march\u00e9 de la revente de produits d\u2019occasion,les franchises se sont implant\u00e9es telle Easy Cash<\/a><\/b>  ou la <\/b> <\/a>franchise Cash Converters<\/a><\/b> fond\u00e9e en Australie en 1984 et pr\u00e9sente dans 29 pays europ\u00e9ens. <\/p>\n

Les secteurs du service sont aussi concern\u00e9s avec le co-voiturage, la location de voiture de particulier \u00e0 particulier, l\u2019auto partage, la location d\u2019appartement, etc :.  Qui aurait pr\u00eat\u00e9 sa voiture \u00e0 un inconnu ou sa tondeuse il y a 10 ans, peu de personne tant la notion de possession l\u2019emportait sur le partage ajout\u00e9 \u00e0 un mode de fonctionnement inexistant. Cela se faisait entre voisin, aujourd\u2019hui cela peut se faire d\u2019un bout \u00e0 l\u2019autre de la France. avec l\u2019av\u00e8nement du web et de plate-forme d\u00e9di\u00e9es, c\u2019est une nouvelle \u00e9conomie qui se d\u00e9veloppe dont une partie qui change de main (passant de professionnels \u00e0 particulier)

Le march\u00e9 mondial de l’\u00e9conomie de partage pourrait atteindre pr\u00e8s de 270 milliards d’euros d’ici \u00e0 2025, contre 12 milliards aujourd’hui selon le cabinet PwC<\/b>,. C\u2019est un Fran\u00e7ais sur deux qui y ont eu recours cette ann\u00e9e d\u2019apr\u00e8s une \u00e9tude du Cr\u00e9doc. Qui constate que la part des produits \u00e9lectrom\u00e9nagers achet\u00e9s d’occasion est pass\u00e9e de 2,8% \u00e0 5,5% entre 2006 et 2011, celle des meubles de 8,2% \u00e0 10,1%, celle des produits audiovisuels de 3,2% \u00e0 4,5%, et celle des produits de jardinage-bricolage de 3,3% \u00e0 4,4%. L’\u00e9conomie de partage a \u00e9merg\u00e9 de la rencontre de plusieurs tendances de fond via les nouvelles technologies et  de la baisse du pouvoir d\u2019achat en g\u00e9n\u00e9ral : la pr\u00e9occupation \u00e9cologique arrive en second plan.<\/b><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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De la recherche de la bonne affaire au crowdfunding <\/h3>\n
Les Fran\u00e7ais font de l\u2019\u00e9conomie partag\u00e9s sans le savoir. D’apr\u00e8s un sondage de l’institut national de la consommation, 40% des personnes interrog\u00e9es disent avoir entendu parler de l\u2019\u00e9conomie collaborative alors que 73% disent consulter r\u00e9guli\u00e8rement le site Leboncoin.

Tous les secteurs sont concern\u00e9s<\/b> : l\u2019alimentation (direct du producteur au consommateur) avec  laruchequiditoui, location d\u2019objets du quotidien avec zilok ou de v\u00eatements avec videdressing, pr\u00eat d\u2019objets culturels, de services et de financements de projets avec le crowdfunding ou financement participatif qui permet de faire aboutir des projets d\u2019entreprise sans l’aide des acteurs traditionnels du financement donc les banques. Cela va du simple don au financement participatif en passant par le don en contrepartie (Kisskissbank).<\/span> <\/p>\n

Une nouvelle soci\u00e9t\u00e9 de consommation \u00e9merge avec une dimension \u00e9conomique, sociale et environnementale.<\/b> Quel \u00e9quilibre entre ces \u00e9l\u00e9ments ? et que deviennent les acteurs de l\u2019\u00e9conomie (grandes entreprises, banques) dans cette \u00e9volution ? Ils devront s\u2019int\u00e9grer dans le processus afin de proposer des alternatives de consommation qui restent encore \u00e0 inventer. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le partage des biens serait une r\u00e9ponse \u00e0 la crise tout en pr\u00f4nant une soci\u00e9t\u00e9 plus responsable de l\u2019environnement. Louer plut\u00f4t que poss\u00e9der les objets : une demande citoyenne mais aussi et surtout une r\u00e9ponse \u00e0 un pouvoir d\u2019achat en berne : prolonger la dur\u00e9e de vie des produits manufactur\u00e9s et \u00e9changer des services, ces pratiques ont […]<\/p>\n","protected":false},"author":42,"featured_media":284302,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-291429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nCo-consommation, consommation collaborative : une nouvelle \u00e9conomie<\/title>\n<meta name=\"description\" content=\"Le partage des biens serait une r\u00e9ponse \u00e0 la crise tout en pr\u00f4nant une soci\u00e9t\u00e9 plus responsable de l\u2019environnement. 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