{"id":291438,"date":"2015-01-02T09:33:00","date_gmt":"2015-01-02T08:33:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-paul-un-modele-de-reussite-entrepreneuriale-6604"},"modified":"2015-01-02T09:33:00","modified_gmt":"2015-01-02T08:33:00","slug":"la-franchise-paul-un-modele-de-reussite-entrepreneuriale-6604","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-paul-un-modele-de-reussite-entrepreneuriale-6604","title":{"rendered":"La franchise Paul : un mod\u00e8le de r\u00e9ussite entrepreneuriale"},"content":{"rendered":"
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De la boulangerie familiale \u00e0 la r\u00e9ussite entrepreneuriale que l\u2019on conna\u00eet, la franchise Paul est devenue au fil des ann\u00e9es un acteur incontournable de la restauration rapide<\/b>. Le r\u00e9seau de franchises Paul, c’est aujourd’hui une pr\u00e9sence dans 27 pays, 456 millions de chiffre d’affaires, 4 443 salari\u00e9s  et 500 boutiques implant\u00e9es \u00e0 travers le monde. Elle appartient au groupe Holder \u00e0 qui on doit aussi des marques comme Saint-Preux, La Manufacture du Pain, ou Ladur\u00e9e.<\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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De l\u2019affaire familiale \u00e0 l\u2019entreprise de renomm\u00e9e internationale<\/h3>\n
L\u2019aventure de la franchise Paul est surtout celle d\u2019un homme \u2013 Francis Holder \u2013 et de ses fils \u2013 David et Maxime<\/b> \u2013 qui ont fait de leur amour du pain et de la p\u00e2tisserie un vrai empire. Fils de boulanger, Francis Holder est d\u2019origine lilloise. C\u2019est d\u2019ailleurs, dans la Capitale des Flandres qu\u2019il fait ses armes dans la boulangerie de ses parents, place de Strasbourg. Au d\u00e9c\u00e8s de son p\u00e8re, alors qu\u2019il n\u2019a que 17 ans, il d\u00e9veloppe l\u2019affaire avec sa m\u00e8re : c\u2019est le d\u00e9but de la notori\u00e9t\u00e9 pour l\u2019entreprise Paul qui ouvre un deuxi\u00e8me point de vente en 1963, boulevard de Belfort, toujours \u00e0 Lille.  En 1965, il prend un nouveau tournant en se rapprochant de la distribution et en fournissant les Nouvelles Galeries, Auchan ou Monoprix. C\u2019est \u00e0 cette p\u00e9riode, qu\u2019il travaille aussi son concept en installant un four \u00e0 bois \u00e0 la vue des clients. C\u2019est une premi\u00e8re et le succ\u00e8s est au rendez-vous. Il s\u2019accompagne de nombreuses ouvertures un peu partout en France. En 1981, c\u2019est la cons\u00e9cration avec l\u2019inauguration d\u2019une boutique \u00e0 Dallas aux Etats-Unis, puis des ouvertures en Espagne, au Japon, faisant passer le r\u00e9seau de 50 \u00e0 100 points de vente en 4 ans. Pour ce maillage impressionnant, la c\u00e9l\u00e8bre marque de boulangerie a choisi de se d\u00e9velopper en franchise  et en priorit\u00e9 des <\/span>master-franchises.<\/span><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La cr\u00e9ation de nouveaux concepts<\/h3>\n
David rejoint son p\u00e8re en 1991 et donne un nouveau visage aux boutiques du r\u00e9seau. C\u2019est \u00e0 lui que l\u2019on doit <\/span>les devantures noires avec inscriptions en lettres dor\u00e9es portant la mention \u00ab maison fond\u00e9e en 1889 \u00bb et ces int\u00e9rieurs tr\u00e8s reconnaissables qui participent \u00e0 la r\u00e9putation de l\u2019enseigne. Ce tournant est aussi l\u2019occasion de d\u00e9velopper des pains <\/span>sp\u00e9ciaux <\/span>pour \u00e9toffer son offre et r\u00e9pondre aux besoins croissants des clients. De 1995 \u00e0 2000, le r\u00e9seau continue son d\u00e9veloppement avec un nombre d\u2019unit\u00e9s passant de 100 \u00e0 200 unit\u00e9s et l\u2019arriv\u00e9e de nouveaux de nouveaux concepts<\/b> : Saint-Preux (terminaux de cuisson), la Manufacture du Pain (boutique-atelier avec terminal de cuisson). En 2007, Maxime Holder devient PDG cr\u00e9e l\u2019institut Holder charg\u00e9 de la formation du personnel aux valeurs de l\u2019enseigne et confie \u00e0 don fr\u00e8re la direction d\u2019une filiale : Ladur\u00e9e\u2026 qui deviendra vite une r\u00e9f\u00e9rence mondiale pour les aficionados de macarons (avec un chiffre d\u2019affaires de 140 millions d\u2019euros, 37 magasins dans 5 pays) !<\/span><\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Vu dans Entreprendre<\/i><\/p>\n

Retrouvez \u00e9galement la liste des franchises de boulangerie et p\u00e2tisserie<\/a> qui recrutent.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

De la boulangerie familiale \u00e0 la r\u00e9ussite entrepreneuriale que l\u2019on conna\u00eet, la franchise Paul est devenue au fil des ann\u00e9es un acteur incontournable de la restauration rapide. Le r\u00e9seau de franchises Paul, c’est aujourd’hui une pr\u00e9sence dans 27 pays, 456 millions de chiffre d’affaires, 4 443 salari\u00e9s  et 500 boutiques implant\u00e9es \u00e0 travers le monde. Elle appartient […]<\/p>\n","protected":false},"author":40,"featured_media":291436,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-291438","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nLa 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