{"id":291534,"date":"2014-11-24T09:00:00","date_gmt":"2014-11-24T08:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-paul-se-relooke-5620"},"modified":"2014-11-24T09:00:00","modified_gmt":"2014-11-24T08:00:00","slug":"la-franchise-paul-se-relooke-5620","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-paul-se-relooke-5620","title":{"rendered":"La franchise Paul se relooke"},"content":{"rendered":"
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La franchise Paul<\/a> repose sur un concept de pain \u00e0 l\u2019ancienne, pr\u00e9par\u00e9 selon la vraie tradition fran\u00e7aise et vendu dans une boutique \u00e9l\u00e9gante et rustique jouissant d’un bon emplacement.<\/b> L’enseigne propose \u00e0 ses clients une large gamme de viennoiseries, de p\u00e2tisseries boulang\u00e8res et de sandwichs de saison, tartes sal\u00e9es et sucr\u00e9es, plats simples et salades compos\u00e9es. <\/p>\n

Cr\u00e9\u00e9e en 1889, et pr\u00e9sente aujourd’hui dans 24 pays<\/b> dont Duba\u00ef, Tokyo et Londres, cette entreprise familiale entend diversifier son offre, am\u00e9liorer la qualit\u00e9 de ses produits et relooker ses points de vente afin d’augmenter ses b\u00e9n\u00e9fices – qui restent satisfaisants selon Francis Holder, fondateur du groupe Holder, propri\u00e9taire de l’enseigne – et de faire face \u00e0 une concurrence de plus en plus rude.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Des projets de r\u00e9novation sur les deux ann\u00e9es \u00e0 venir<\/h3>\n
Le r\u00e9seau compte r\u00e9aliser ce projet de relooking dans les deux ann\u00e9es \u00e0 venir<\/b>. Les clients de l’enseigne pourront suivre les pr\u00e9parations gr\u00e2ce \u00e0 l’ajout de mat\u00e9riaux comme le verre dans le d\u00e9cor. Le co\u00fbt de l’investissement variera en fonction de la superficie du magasin mais peut d\u00e9passer les 700 000 \u20ac pour certains points de vente, selon Herv\u00e9 Vallat, le directeur g\u00e9n\u00e9ral de Paul. Cette r\u00e9novation concernera \u00e9galement la pr\u00e9sentation en vitrine ainsi que l’\u00e9talage qui seront occup\u00e9s au 2\/3 de pain. Le caf\u00e9 et les sandwichs ainsi que leur mode de pr\u00e9paration seront \u00e9galement concern\u00e9s par ce projet d’am\u00e9lioration.<\/p>\n

Le franchiseur a \u00e9galement pr\u00e9vu de cr\u00e9er 2 ateliers centraux \u00e0 Paris et 5 \u00e0 6 autres dans les grandes villes fran\u00e7aises<\/b>, dans le but de fournir la centaine de points de vente Paul g\u00e9r\u00e9s par Elior sur sites de concession ainsi que les magasins qui ne disposent pas de fournil.<\/p>\n

Vu dans Challenges<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La franchise Paul repose sur un concept de pain \u00e0 l\u2019ancienne, pr\u00e9par\u00e9 selon la vraie tradition fran\u00e7aise et vendu dans une boutique \u00e9l\u00e9gante et rustique jouissant d’un bon emplacement. L’enseigne propose \u00e0 ses clients une large gamme de viennoiseries, de p\u00e2tisseries boulang\u00e8res et de sandwichs de saison, tartes sal\u00e9es et sucr\u00e9es, plats simples et salades compos\u00e9es.  Cr\u00e9\u00e9e en […]<\/p>\n","protected":false},"author":54,"featured_media":291533,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-291534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nLa 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