{"id":291545,"date":"2014-11-11T05:02:00","date_gmt":"2014-11-11T04:02:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-reconversion-en-franchise-3886"},"modified":"2014-11-11T05:02:00","modified_gmt":"2014-11-11T04:02:00","slug":"la-reconversion-en-franchise-3886","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-reconversion-en-franchise-3886","title":{"rendered":"La reconversion en franchise"},"content":{"rendered":"
\n
\n
\n
<\/a> <\/div>\n
\n
\n
La franchise est \u00e0 l’origine du renouvellement du tissu commercial des villes. Elle a favoris\u00e9 la stabilisation du commerce<\/b> ind\u00e9pendant de centre-ville<\/b> en permettant la reconversion de nombreux commerces traditionnels ainsi que l\u2019am\u00e9lioration de la situation du franchis\u00e9, notamment gr\u00e2ce \u00e0 la protection apport\u00e9e par la loi Doubin et la r\u00e9glementation europ\u00e9enne en 1989. <\/p>\n

De plus en plus souvent utilis\u00e9 par les enseignes pour se d\u00e9velopper, le syst\u00e8me de franchise <\/b>comporte des avantages tr\u00e8s importants pour le franchiseur comme pour les franchis\u00e9s. Des avantages, mais \u00e9galement des exigences de chaque c\u00f4t\u00e9 qui font toute la pertinence, la force, la performance et la r\u00e9ussite de la franchise, qui reste le moyen id\u00e9al pour b\u00e9n\u00e9ficier d’un financement privil\u00e9gi\u00e9 d\u2019un r\u00e9seau commercial<\/b>. Le syst\u00e8me de la franchise autorise une grande diffusion des produits et services avec la possibilit\u00e9 pour la t\u00eate de r\u00e9seau d’exporter son concept. Le franchiseur est lib\u00e9r\u00e9 des soucis de la gestion des points de vente, mais il garde un droit de contr\u00f4le sur la distribution de ses produits.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

\n
\n
\n

Un concept gagnant-gagnant<\/h3>\n
\n
Le franchis\u00e9, quant \u00e0 lui, b\u00e9n\u00e9ficie d’assistance avant, pendant et apr\u00e8s l’ouverture de son point de vente : \u00e9tude d’implantation, montage financier, recherche de l’emplacement, formation initiale et continue assur\u00e9e par le franchiseur… S’il garde toujours son ind\u00e9pendance \u00e9conomique et juridique, le franchis\u00e9 profite de la notori\u00e9t\u00e9 et de l’image de marque de l’enseigne du franchiseur<\/b>, r\u00e9duisant ainsi les risques financiers. L’exclusivit\u00e9 territoriale est un moyen original de lutter contre la concurrence.<\/p>\n

La franchise s\u2019inscrit parmi les formes contractuelles de coop\u00e9ration inter-firmes. Elle s\u2019exerce dans la plupart des secteurs d\u2019activit\u00e9, dans le cadre de la strat\u00e9gie du d\u00e9veloppement de l\u2019entreprise. Elle a \u00e9t\u00e9 d\u00e9finie par la F\u00e9d\u00e9ration Fran\u00e7aise de la Franchise comme \u00e9tant une m\u00e9thode de collaboration entre une entreprise<\/b>, le franchiseur, d\u2019une part, et une ou plusieurs entreprises, les franchis\u00e9s, d\u2019autre part, pour exploiter un concept de franchise mis au point par la t\u00eate de r\u00e9seau.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La franchise est \u00e0 l’origine du renouvellement du tissu commercial des villes. Elle a favoris\u00e9 la stabilisation du commerce ind\u00e9pendant de centre-ville en permettant la reconversion de nombreux commerces traditionnels ainsi que l\u2019am\u00e9lioration de la situation du franchis\u00e9, notamment gr\u00e2ce \u00e0 la protection apport\u00e9e par la loi Doubin et la r\u00e9glementation europ\u00e9enne en 1989. De plus […]<\/p>\n","protected":false},"author":54,"featured_media":284334,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-291545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nLa reconversion en franchise<\/title>\n<meta name=\"description\" content=\"La franchise est \u00e0 l'origine du renouvellement du tissu commercial des villes. Elle a favoris\u00e9 la stabilisation du commerce ind\u00e9pendant de centre-ville en\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ac-franchise.be\/article\/la-reconversion-en-franchise-3886\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La reconversion en franchise\" \/>\n<meta property=\"og:description\" content=\"La franchise est \u00e0 l'origine du renouvellement du tissu commercial des villes. Elle a favoris\u00e9 la stabilisation du commerce ind\u00e9pendant de centre-ville en\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ac-franchise.be\/article\/la-reconversion-en-franchise-3886\" \/>\n<meta property=\"og:site_name\" content=\"AC Franchise\" \/>\n<meta property=\"article:published_time\" content=\"2014-11-11T04:02:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128085300-7f593767910e4ed354f2331f9f19349e.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"250\" \/>\n\t<meta property=\"og:image:height\" content=\"167\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Dorsaf Maamer\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dorsaf Maamer\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ac-franchise.be\/article\/la-reconversion-en-franchise-3886#article\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/la-reconversion-en-franchise-3886\"},\"author\":{\"name\":\"AC Franchise\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/67f8a43ccb8849bbdd49ddc3432cd53b\"},\"headline\":\"La reconversion en franchise\",\"datePublished\":\"2014-11-11T04:02:00+00:00\",\"dateModified\":\"2014-11-11T04:02:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/la-reconversion-en-franchise-3886\"},\"wordCount\":376,\"publisher\":{\"@id\":\"https:\/\/ac-franchise.be\/#organization\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/la-reconversion-en-franchise-3886#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128085300-7f593767910e4ed354f2331f9f19349e.jpg\",\"keywords\":[\"Informations sur la franchise\"],\"articleSection\":[\"Actualit\u00e9s de la franchise\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ac-franchise.be\/article\/la-reconversion-en-franchise-3886\",\"url\":\"https:\/\/ac-franchise.be\/article\/la-reconversion-en-franchise-3886\",\"name\":\"La reconversion en franchise\",\"isPartOf\":{\"@id\":\"https:\/\/ac-franchise.be\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/la-reconversion-en-franchise-3886#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/article\/la-reconversion-en-franchise-3886#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128085300-7f593767910e4ed354f2331f9f19349e.jpg\",\"datePublished\":\"2014-11-11T04:02:00+00:00\",\"dateModified\":\"2014-11-11T04:02:00+00:00\",\"description\":\"La franchise est \u00e0 l'origine du renouvellement du tissu commercial des villes. Elle a favoris\u00e9 la stabilisation du commerce ind\u00e9pendant de centre-ville en\",\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ac-franchise.be\/article\/la-reconversion-en-franchise-3886\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ac-franchise.be\/article\/la-reconversion-en-franchise-3886#primaryimage\",\"url\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128085300-7f593767910e4ed354f2331f9f19349e.jpg\",\"contentUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128085300-7f593767910e4ed354f2331f9f19349e.jpg\",\"width\":250,\"height\":167},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ac-franchise.be\/#website\",\"url\":\"https:\/\/ac-franchise.be\/\",\"name\":\"AC Franchise\",\"description\":\"Cr\u00e9er une franchise et devenir franchis\u00e9 !\",\"publisher\":{\"@id\":\"https:\/\/ac-franchise.be\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ac-franchise.be\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ac-franchise.be\/#organization\",\"name\":\"AC Franchise\",\"url\":\"https:\/\/ac-franchise.be\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png\",\"contentUrl\":\"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png\",\"width\":300,\"height\":71,\"caption\":\"AC Franchise\"},\"image\":{\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/67f8a43ccb8849bbdd49ddc3432cd53b\",\"name\":\"Dorsaf Maamer\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/ac-franchise.be\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/407d33c2b2f67a03d6a72178409ac5b7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/407d33c2b2f67a03d6a72178409ac5b7?s=96&d=mm&r=g\",\"caption\":\"Dorsaf Maamer\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La reconversion en franchise","description":"La franchise est \u00e0 l'origine du renouvellement du tissu commercial des villes. Elle a favoris\u00e9 la stabilisation du commerce ind\u00e9pendant de centre-ville en","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ac-franchise.be\/article\/la-reconversion-en-franchise-3886","og_locale":"fr_FR","og_type":"article","og_title":"La reconversion en franchise","og_description":"La franchise est \u00e0 l'origine du renouvellement du tissu commercial des villes. Elle a favoris\u00e9 la stabilisation du commerce ind\u00e9pendant de centre-ville en","og_url":"https:\/\/ac-franchise.be\/article\/la-reconversion-en-franchise-3886","og_site_name":"AC Franchise","article_published_time":"2014-11-11T04:02:00+00:00","og_image":[{"width":250,"height":167,"url":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128085300-7f593767910e4ed354f2331f9f19349e.jpg","type":"image\/jpeg"}],"author":"Dorsaf Maamer","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Dorsaf Maamer","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ac-franchise.be\/article\/la-reconversion-en-franchise-3886#article","isPartOf":{"@id":"https:\/\/ac-franchise.be\/article\/la-reconversion-en-franchise-3886"},"author":{"name":"AC Franchise","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/67f8a43ccb8849bbdd49ddc3432cd53b"},"headline":"La reconversion en franchise","datePublished":"2014-11-11T04:02:00+00:00","dateModified":"2014-11-11T04:02:00+00:00","mainEntityOfPage":{"@id":"https:\/\/ac-franchise.be\/article\/la-reconversion-en-franchise-3886"},"wordCount":376,"publisher":{"@id":"https:\/\/ac-franchise.be\/#organization"},"image":{"@id":"https:\/\/ac-franchise.be\/article\/la-reconversion-en-franchise-3886#primaryimage"},"thumbnailUrl":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128085300-7f593767910e4ed354f2331f9f19349e.jpg","keywords":["Informations sur la franchise"],"articleSection":["Actualit\u00e9s de la franchise"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/ac-franchise.be\/article\/la-reconversion-en-franchise-3886","url":"https:\/\/ac-franchise.be\/article\/la-reconversion-en-franchise-3886","name":"La reconversion en franchise","isPartOf":{"@id":"https:\/\/ac-franchise.be\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ac-franchise.be\/article\/la-reconversion-en-franchise-3886#primaryimage"},"image":{"@id":"https:\/\/ac-franchise.be\/article\/la-reconversion-en-franchise-3886#primaryimage"},"thumbnailUrl":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128085300-7f593767910e4ed354f2331f9f19349e.jpg","datePublished":"2014-11-11T04:02:00+00:00","dateModified":"2014-11-11T04:02:00+00:00","description":"La franchise est \u00e0 l'origine du renouvellement du tissu commercial des villes. Elle a favoris\u00e9 la stabilisation du commerce ind\u00e9pendant de centre-ville en","inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ac-franchise.be\/article\/la-reconversion-en-franchise-3886"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ac-franchise.be\/article\/la-reconversion-en-franchise-3886#primaryimage","url":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128085300-7f593767910e4ed354f2331f9f19349e.jpg","contentUrl":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2013\/11\/28\/20131128085300-7f593767910e4ed354f2331f9f19349e.jpg","width":250,"height":167},{"@type":"WebSite","@id":"https:\/\/ac-franchise.be\/#website","url":"https:\/\/ac-franchise.be\/","name":"AC Franchise","description":"Cr\u00e9er une franchise et devenir franchis\u00e9 !","publisher":{"@id":"https:\/\/ac-franchise.be\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ac-franchise.be\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/ac-franchise.be\/#organization","name":"AC Franchise","url":"https:\/\/ac-franchise.be\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/","url":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png","contentUrl":"https:\/\/ac-franchise.be\/wp-content\/uploads\/2019\/09\/acfranchise_logo-1.png","width":300,"height":71,"caption":"AC Franchise"},"image":{"@id":"https:\/\/ac-franchise.be\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/67f8a43ccb8849bbdd49ddc3432cd53b","name":"Dorsaf Maamer","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/ac-franchise.be\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/407d33c2b2f67a03d6a72178409ac5b7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/407d33c2b2f67a03d6a72178409ac5b7?s=96&d=mm&r=g","caption":"Dorsaf Maamer"}}]}},"_links":{"self":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts\/291545"}],"collection":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/users\/54"}],"replies":[{"embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/comments?post=291545"}],"version-history":[{"count":0,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/posts\/291545\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/media\/284334"}],"wp:attachment":[{"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/media?parent=291545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/categories?post=291545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ac-franchise.be\/wp-json\/wp\/v2\/tags?post=291545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}