{"id":291555,"date":"2014-11-08T05:12:00","date_gmt":"2014-11-08T04:12:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-franchiseur-decathlon-vise-a-rendre-le-sport-accessible-a-tous-6052"},"modified":"2014-11-08T05:12:00","modified_gmt":"2014-11-08T04:12:00","slug":"le-franchiseur-decathlon-vise-a-rendre-le-sport-accessible-a-tous-6052","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-franchiseur-decathlon-vise-a-rendre-le-sport-accessible-a-tous-6052","title":{"rendered":"D\u00e9cathlon rend le sport accessible \u00e0 tous"},"content":{"rendered":"
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Le Groupe fran\u00e7ais Oxylane – leader dans la distribution d’articles de sports – <\/b>regroupe des enseignes comme D\u00e9cathlon Easy (ex-Koodza), Chullanka, Decat\u2019 et Terre &Eau. D\u00e9cathlon<\/a>, se r\u00e9f\u00e9rant \u00e0 sa strat\u00e9gie 2013, explique que l\u2019exercice de l\u2019ann\u00e9e derni\u00e8re a \u00e9t\u00e9 marqu\u00e9 par la volont\u00e9 de baisser les prix. Ce qui s\u2019inscrit selon la marque dans une d\u00e9marche d\u2019\u00ab accessibilit\u00e9 renforc\u00e9e \u00bb en cette p\u00e9riode de crise \u00e9conomique.<\/p>\n

Le Groupe Oxylane avait r\u00e9alis\u00e9 en 2013 un progr\u00e8s de 6,1 % de son chiffre d\u2019affaires soit une croissance de 7,4 milliards d\u2019euros <\/b>contre 7 milliards d’euros r\u00e9alis\u00e9s en 2012. Il faut noter cependant que le chiffre d\u2019affaires de sa marque de pointe D\u00e9cathlon, n\u2019a pas enregistr\u00e9 la m\u00eame progression et s\u2019est limit\u00e9 \u00e0 seulement 1,3 % \u00e0 p\u00e9rim\u00e8tre comparable. En cons\u00e9quence de cette stabilisation, 1.400 r\u00e9f\u00e9rences ont eu recourt \u00e0 une strat\u00e9gie de baisse des prix de 14 % en 2013.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Les produits bleus D\u00e9cathlon encore plus accessibles<\/h3>\n
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Le directeur g\u00e9n\u00e9ral de D\u00e9cathlon a indiqu\u00e9 que la baisse de tarifs est la priorit\u00e9 de l’enseigne qui tient \u00e0 rester \u00e0 l\u2019\u00e9cart des concurrents<\/b>. Cette politique sera par ailleurs renforc\u00e9e particuli\u00e8rement concernant les tarifs de la gamme premier prix, les \u00abproduits bleus\u00bb de la marque.<\/p>\n

Implant\u00e9e dans 20 pays dont deux points de vente r\u00e9cemment ouverts en Bulgarie, le r\u00e9seau compte d\u00e9sormais environ 720 magasins <\/b>dont 258 rien qu’en France. L\u2019enseigne D\u00e9cathlon est pr\u00e9sente dans pr\u00e8s de 15 pays en Europe, au Br\u00e9sil, en Russie, en Inde et en Chine. Pr\u00e9sence que l\u2019enseigne a tenu \u00e0 conforter. En effet, l\u2019enseigne implant\u00e9e depuis 10 ans en chine, compte aujourd\u2019hui 80 unit\u00e9s avec les 25 points de vente r\u00e9cemment inaugur\u00e9s.<\/p>\n


D\u00e9cathlon ne franchise que dans certains pays mais ni en France, ni en Belgique. <\/p>\n

Vous souhaitez devenir franchis\u00e9 et ce secteur vous int\u00e9resse tout particuli\u00e8rement ? D\u00e9couvrez les r\u00e9seaux qui recrutent actuellement en France dans le secteur \u00abFranchise V\u00eatement de sport et sportswear<\/a><\/u>\u00bb<\/span><\/div>\n<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le Groupe fran\u00e7ais Oxylane – leader dans la distribution d’articles de sports – regroupe des enseignes comme D\u00e9cathlon Easy (ex-Koodza), Chullanka, Decat\u2019 et Terre &Eau. D\u00e9cathlon, se r\u00e9f\u00e9rant \u00e0 sa strat\u00e9gie 2013, explique que l\u2019exercice de l\u2019ann\u00e9e derni\u00e8re a \u00e9t\u00e9 marqu\u00e9 par la volont\u00e9 de baisser les prix. Ce qui s\u2019inscrit selon la marque dans une d\u00e9marche d\u2019\u00ab accessibilit\u00e9 […]<\/p>\n","protected":false},"author":54,"featured_media":291554,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[137],"class_list":["post-291555","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-marketing","entry","has-media"],"acf":[],"yoast_head":"\nD\u00e9cathlon 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