{"id":291564,"date":"2014-10-31T16:28:00","date_gmt":"2014-10-31T15:28:00","guid":{"rendered":"https:\/\/ac-franchise.be\/futur-franchise-10-bonnes-raisons-de-choisir-le-reseau-de-cuisines-ixina-2454"},"modified":"2014-10-31T16:28:00","modified_gmt":"2014-10-31T15:28:00","slug":"futur-franchise-10-bonnes-raisons-de-choisir-le-reseau-de-cuisines-ixina-2454","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/futur-franchise-10-bonnes-raisons-de-choisir-le-reseau-de-cuisines-ixina-2454","title":{"rendered":"Futur franchis\u00e9 : 10 bonnes raisons de choisir le r\u00e9seau de cuisines Ixina"},"content":{"rendered":"
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Le r\u00e9seau Ixina<\/a> ne manque pas d\u2019atouts pour s\u00e9duire et fid\u00e9liser ses clients. La franchise de cuisine \u00e9quip\u00e9e dispose \u00e9galement de nombreux points forts vis-\u00e0-vis de ses franchis\u00e9s<\/b>. Dynamique, exp\u00e9riment\u00e9e et ambitieuse, la marque r\u00e9ussit \u00e0 se d\u00e9marquer et tire son \u00e9pingle du jeu, sur un march\u00e9 o\u00f9 le potentiel de d\u00e9veloppement est fort.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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La cuisine : un march\u00e9 prometteur<\/h3>\n
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Parce que la cuisine est aujourd\u2019hui une des pi\u00e8ces pr\u00e9f\u00e9r\u00e9es des fran\u00e7ais, entre 2005 et 2010, le march\u00e9 fran\u00e7ais de la cuisine \u00e9quip\u00e9e a connu une croissance de 10% en valeur<\/b>. En 2011, le meuble de cuisine a g\u00e9n\u00e9r\u00e9 2,42 milliards d\u2019euros de chiffre d\u2019affaires. En France, le taux d\u2019\u00e9quipement des m\u00e9nages avoisine les 60%, un score relativement faible compar\u00e9 \u00e0 d\u2019autres pays europ\u00e9ens dont le taux s\u2019\u00e9l\u00e8ve \u00e0 80%. Ce qui laisse envisager de belles perspectives de vente en France\u2026<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Un r\u00e9seau solide \u2013 des chiffres significatifs<\/h3>\n
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Avec pr\u00e8s de 190 points de vente dans le monde dont 95 en France et 50 en Belgique, Ixina rayonne \u00e0 l\u2019international. Cr\u00e9\u00e9 en 1971, le r\u00e9seau compte aujourd\u2019hui plus de 40 ans d\u2019exp\u00e9rience dans la franchise et la cuisine \u00e9quip\u00e9e<\/b>. En 2014, Ixina a vendu 48 500 cuisines<\/b> en France et \u00e0 l\u2019international, pour un chiffre d\u2019affaires de 320 millions d\u2019euros.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Le groupe FBD, leader europ\u00e9en de la franchise sur le march\u00e9 de la cuisine \u00e9quip\u00e9e<\/h3>\n
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Le groupe FBD, c\u2019est trois enseignes phares, au positionnement compl\u00e9mentaire\u00a0: Ixina, Cuisine Plus et Cuisines R\u00e9f\u00e9rences. Implant\u00e9 notamment en France et en Belgique, mais aussi au Maghreb, en Asie et au Moyen Orient, le r\u00e9seau compte pr\u00e8s de 350 magasins dans le monde<\/b>.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Un concept unique sur le march\u00e9<\/h3>\n
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Dans un esprit pr\u00e9curseur, l\u2019enseigne s\u2019appuie sur une politique de prix nets<\/b> et une m\u00e9thode commerciale transparente pour un excellent rapport qualit\u00e9\/prix. De plus, avec ses showrooms \u00e0 la pointe de la technologie, elle bouscule les codes traditionnellement associ\u00e9s \u00e0 la profession.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Performance \u00e9conomique<\/h3>\n
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En moyenne, Ixina enregistre une croissance de 8% par an.<\/b> Le chiffre d\u2019affaires par magasin se classe parmi les meilleurs, avec un panier moyen en plein c\u0153ur du march\u00e9. Le concept offre un retour sur investissement en 3 ans, une rentabilit\u00e9 qui attire\u00a0: en 7 ans, le r\u00e9seau a doubl\u00e9 son nombre de points de vente.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Marketing : des plans d\u2019actions nationaux<\/h3>\n
T\u00e9l\u00e9visions, radio, web, r\u00e9seaux sociaux, affichage, presse, d\u00e9pliants<\/b> (un par mois)\u2026 Ixina met en place des campagnes de communication \u00e0 destination du grand public. Des op\u00e9rations commerciales sont r\u00e9guli\u00e8rement men\u00e9es dans le but de g\u00e9n\u00e9rer du trafic dans les points de vente, de donner de la visibilit\u00e9 et de d\u00e9velopper la notori\u00e9t\u00e9 de l\u2019enseigne.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L\u2019innovation, un atout majeur<\/h3>\n
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Dans un souci d\u2019innovation permanente, le r\u00e9seau met la technologie au service de ses franchis\u00e9s autour d\u2019outils d\u2019aide \u00e0 la vente. Dans cet esprit, Ixina a con\u00e7u pour ses points de vente une 3D Box<\/b>, v\u00e9ritable studio dans lequel le client visualise sa future cuisine en taille r\u00e9elle<\/b>, comme s\u2019il y \u00e9tait. Gr\u00e2ce \u00e0 des lunettes 3D, le client peut se projetter dans sa future cuisine. Il peut \u00e9galement cr\u00e9er sa future cuisine sur internet gr\u00e2ce \u00e0 des outils de conception et de personnalisation en ligne.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Un soutien permanent du franchiseur<\/h3>\n
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Chaque jour, plus de 100 professionnels travaillent aux c\u00f4t\u00e9s des franchis\u00e9s afin d\u2019assurer leur r\u00e9ussite. D\u00e8s le d\u00e9marrage d\u2019un projet, les coordinateurs en charge du suivi de l\u2019ouverture des futurs points de vente sont disponibles : \u00e9tude de march\u00e9, implantation, surface\u2026 Tous les points cl\u00e9s sont abord\u00e9s. Apr\u00e8s l\u2019ouverture et tout au long de la vie du franchis\u00e9, les \u00e9quipes terrain et support sont pr\u00e9sentes<\/b> et disponibles \u00e0 tout moment. Ixina dispose \u00e9galement d\u2019un centre de formation int\u00e9gr\u00e9,\u00a0 la Ixina Training Academy<\/b>, qui garantit au franchis\u00e9 de disposer des comp\u00e9tences n\u00e9cessaires \u00e0 la cr\u00e9ation et \u00e0 la gestion optimale de son point de vente.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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La franchise Ixina s\u2019engage<\/h3>\n
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Prix, transparence, qualit\u00e9, service, proximit\u00e9, s\u00e9r\u00e9nit\u00e9, rapidit\u00e9, libert\u00e9, sur mesure, flexibilit\u00e9\u2026 Ixina s\u2019engage \u00e0 offrir \u00e0 ses clients le meilleur rapport humain qualit\u00e9 prix \u00e0 travers une charte de 10 engagements<\/b>, visant \u00e0 \u00ab\u00a0r\u00e9concilier les fran\u00e7ais avec leur cuisine\u00a0\u00bb.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Un fort potentiel de d\u00e9veloppement<\/h3>\n
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Plusieurs emplacements sont disponibles dans toutes les r\u00e9gions de France. L\u2019enseigne recrute en permanence de nouveaux franchis\u00e9s au profil de commer\u00e7ant, manager et investisseur<\/b>.<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le r\u00e9seau Ixina ne manque pas d\u2019atouts pour s\u00e9duire et fid\u00e9liser ses clients. La franchise de cuisine \u00e9quip\u00e9e dispose \u00e9galement de nombreux points forts vis-\u00e0-vis de ses franchis\u00e9s. Dynamique, exp\u00e9riment\u00e9e et ambitieuse, la marque r\u00e9ussit \u00e0 se d\u00e9marquer et tire son \u00e9pingle du jeu, sur un march\u00e9 o\u00f9 le potentiel de d\u00e9veloppement est fort. La […]<\/p>\n","protected":false},"author":7772,"featured_media":291565,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-291564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nFutur franchis\u00e9 : 10 bonnes raisons de choisir le r\u00e9seau de cuisines Ixina<\/title>\n<meta name=\"description\" content=\"Le r\u00e9seau Ixina ne manque pas d\u2019atouts pour s\u00e9duire et fid\u00e9liser ses clients. 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