{"id":291583,"date":"2014-10-26T05:48:00","date_gmt":"2014-10-26T04:48:00","guid":{"rendered":"https:\/\/ac-franchise.be\/quel-avenir-pour-la-franchise-8110"},"modified":"2014-10-26T05:48:00","modified_gmt":"2014-10-26T04:48:00","slug":"quel-avenir-pour-la-franchise-8110","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/quel-avenir-pour-la-franchise-8110","title":{"rendered":"Quel avenir pour la franchise ?"},"content":{"rendered":"
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La franchise conna\u00eet un tr\u00e8s fort d\u00e9veloppement depuis de nombreuses ann\u00e9es<\/strong> Formule devenue incontournable pour la croissance du commerce,\u00a0elle renforce l’activit\u00e9 \u00e9conomique et minimise les risques encourus par les entrepreneurs Autant d’atouts qui ne manqueront pas d’influer sur son futur que ce soit avant, pendant ou apr\u00e8s la crise. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Des atouts qui p\u00e8seront sur l’internationalisation<\/h3>\n
Ainsi la franchise conna\u00eet depuis quelques ann\u00e9es un tr\u00e8s fort d\u00e9veloppement international. On commence m\u00eame parfois \u00e0 entendre parler de \u00ab village global de la franchise \u00bb. Les enseignes s’internationalisent.
Concr\u00e8tement, devant faire face aux imp\u00e9ratifs de la crise de croissance et \u00e0 un march\u00e9 int\u00e9rieur parfois satur\u00e9, les syst\u00e8mes de franchise passent de plus en plus \u00e0 l’expansion internationale. Et les perspectives sont nombreuses. (NDLR : AC Franchise a d’ailleurs co-fond\u00e9 l’IFCN, l’International Franchise Consultant network dans ce but)<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Mais l’internationalisation n’est pas la seule perspective d’avenir pour la franchise<\/h3>\n
La franchise travaille en effet depuis plus de trente ans \u00e0 la modernisation du commerce et de ses offres<\/b>. Ce mouvement, v\u00e9ritable moteur de l’innovation \u00e9conomique, ne semble pas avoir de fin.
Ainsi, il se cr\u00e9e en France 150 concepts par an, dont plus d’une moiti\u00e9 se d\u00e9veloppe en franchise. Les principaux axes de la diversification : les publics cibl\u00e9s, la nature du service, la taille du commerce, l’adaptation aux styles nouveaux (le boom du bio notamment !), d’adaptation aux nouvelles technologies sans parler des strat\u00e9gies de marketing et de vente innovantes.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’impact du commerce \u00e9lectronique sur le d\u00e9veloppement des entreprises franchis\u00e9es<\/h3>\n
Reste une inconnue sur ce futur radieux : l’impact du commerce \u00e9lectronique sur le d\u00e9veloppement des entreprises franchis\u00e9es. Si la proximit\u00e9 virtuelle d’un site d’e-commerce accessible \u00e0 toute heure fait parfois peur aux unit\u00e9s de franchise, les premi\u00e8res analyses et exp\u00e9riences semblent indiquer, qu’au contraire, via un syst\u00e8me de dynamisation et de facilitation des d\u00e9marches (syst\u00e8me de r\u00e9servation, de commande, pr\u00e9-paiement en ligne, pr\u00e9sentation des produits) sites Internet et points de vente font bon m\u00e9nage…..\u00e0 condition que ce soit organis\u00e9 et pens\u00e9 au profit du bien commun du r\u00e9seau.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Audrey Caudron <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La franchise conna\u00eet un tr\u00e8s fort d\u00e9veloppement depuis de nombreuses ann\u00e9es Formule devenue incontournable pour la croissance du commerce,\u00a0elle renforce l’activit\u00e9 \u00e9conomique et minimise les risques encourus par les entrepreneurs Autant d’atouts qui ne manqueront pas d’influer sur son futur que ce soit avant, pendant ou apr\u00e8s la crise. Des atouts qui p\u00e8seront sur l’internationalisation […]<\/p>\n","protected":false},"author":1,"featured_media":284158,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-291583","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nQuel 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