{"id":291585,"date":"2014-10-25T04:28:00","date_gmt":"2014-10-25T03:28:00","guid":{"rendered":"https:\/\/ac-franchise.be\/lessentiel-du-tableau-de-bord-dun-franchise-6898"},"modified":"2014-10-25T04:28:00","modified_gmt":"2014-10-25T03:28:00","slug":"lessentiel-du-tableau-de-bord-dun-franchise-6898","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/lessentiel-du-tableau-de-bord-dun-franchise-6898","title":{"rendered":"L’essentiel du tableau de bord d’un franchis\u00e9"},"content":{"rendered":"
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La plupart des r\u00e9seaux de franchise fournissent des tableaux de bord pr\u00eats \u00e0 l’emploi et adapt\u00e9s au m\u00e9tier mais il est bon de se poser des questions. Pour faire un bon tableau de bord, il vous suffit parfois de bien exploiter les ressources d’Excel et de choisir des indicateurs pertinents. <\/p>\n

Le premier indicateur incontournable est votre chiffre d’affaires<\/b>. C’est le chiffre qui refl\u00e8te le plus votre activit\u00e9 et vous permet de vous comparer \u00e0 vos concurrents ou \u00e0 vos coll\u00e8gues franchis\u00e9s du m\u00eame r\u00e9seau. <\/p>\n

Pour mieux tenir compte des subtilit\u00e9s de votre politique commerciale, vous pouvez avoir int\u00e9r\u00eat \u00e0 analyser les facturations par segments de client\u00e8le, par ligne de produits ou par zone g\u00e9ographique.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Les indicateurs sont la traduction de la strat\u00e9gie de l’entreprise. <\/h3>\n
Le mieux est de se fixer d’abord les objectifs, puis de mettre en place les outils pour mesurer leur r\u00e9alisation. Vous pouvez avoir l’impression de bien conna\u00eetre les produits phares de votre entreprise mais cette connaissance est souvent intuitive et parcellaire. De ce fait il se peut que vous accordiez trop d’importance \u00e0 un produit plus complexe ou \u00e0 un client plus pr\u00e9sent.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Une autre erreur consiste \u00e0 mesurer le dynamisme commercial uniquement par le nombre de prospects visit\u00e9s. En fait cet indice ne donne aucun enseignement r\u00e9el sur la qualit\u00e9 des affaires n\u00e9goci\u00e9es. Il est souhaitable de tenir compte du taux de transformation des prospects en clients, de la marge brute par affaire trait\u00e9e, de la r\u00e9partition par produit, etc… <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Concernant les indicateurs financiers<\/em><\/strong>, vous avez int\u00e9r\u00eat \u00e0 bien surveiller votre tr\u00e9sorerie et votre besoin en fonds de roulement. L’id\u00e9al est de surveiller les donn\u00e9es comptables suivant un rythme trimestriel ou plus. C’est un bon\u00a0timing pour veiller \u00e0 la marge brute, contr\u00f4ler la valeur ajout\u00e9e et le r\u00e9sultat net. Il y a lieu \u00e9galement de surveiller l’endettement afin de le comparer aux fonds propres. Si le niveau d’endettement \u00e9gale ou d\u00e9passe les fonds propres, vous devez r\u00e9agir… Cet indice est majeur. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour la productivit\u00e9<\/em><\/strong>, vous fixerez les crit\u00e8res qui vous permettent de mesurer l’efficacit\u00e9 de votre organisation<\/em><\/strong>. Les indicateurs seront diff\u00e9rents en fonction de votre activit\u00e9 : suivi de la qualit\u00e9, des r\u00e9clamations,\u00a0des stocks, du co\u00fbt horaire de la production, etc. Ils sont \u00e0 rapprocher de ceux de l’ann\u00e9e pr\u00e9c\u00e9dente et du pr\u00e9visionnel. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Certains indicateurs peuvent \u00e9galement vous permettre de suivre la qualit\u00e9 de gestion des ressources humaines de votre entreprise<\/em><\/strong>. Au-del\u00e0 du crit\u00e8re quantitatif de turn-over qui vous donne le pourcentage de salari\u00e9s quittant l’entreprise chaque ann\u00e9e, vous pouvez \u00e9galement \u00e9valuer la perte r\u00e9elle provoqu\u00e9e par une d\u00e9mission ou un licenciement, ou l’efficacit\u00e9 de certaines actions de formation. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Votre tableau de bord peut vous permettre de planifier les futures formations afin d’\u00e9viter un manque d’effectif soudain. Le taux d’absent\u00e9isme vous donnera des \u00e9l\u00e9ments sur la motivation et la productivit\u00e9. Ainsi un taux inf\u00e9rieur \u00e0 trois jours par salari\u00e9 d\u00e9montre la satisfaction des salari\u00e9s de votre entreprise. Certains chiffres permettent d’\u00e9valuer s’il fait bon vivre dans votre entreprise, ce qui peut avoir un impact sur la productivit\u00e9 de vos salari\u00e9s. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Enfin, suivez toujours le mod\u00e8le de tableau de bord que vous procure le franchiseur pour que les comparaisons avec les autres franchis\u00e9s vous aident \u00e0 progresser. Rien ne vous emp\u00eache de faire un tableau avec vos propres indices mais utilisez aussi celui du r\u00e9seau.<\/p>\n

Lire aussi : 
<\/i>G\u00e9rer une franchise commence par la cr\u00e9ation du tableau de bord<\/i><\/a> <\/i><\/a>
<\/span>Se lancer en franchise : Combien \u00e7a co\u00fbte ?<\/a><\/i><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La plupart des r\u00e9seaux de franchise fournissent des tableaux de bord pr\u00eats \u00e0 l’emploi et adapt\u00e9s au m\u00e9tier mais il est bon de se poser des questions. Pour faire un bon tableau de bord, il vous suffit parfois de bien exploiter les ressources d’Excel et de choisir des indicateurs pertinents.  Le premier indicateur incontournable est […]<\/p>\n","protected":false},"author":1,"featured_media":291586,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[132],"class_list":["post-291585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-creation-gestion-financement","entry","has-media"],"acf":[],"yoast_head":"\nL'essentiel du tableau de bord d'un franchis\u00e9<\/title>\n<meta name=\"description\" content=\"La plupart des r\u00e9seaux de franchise fournissent des tableaux de bord pr\u00eats \u00e0 l'emploi et adapt\u00e9s au m\u00e9tier mais il est bon de se poser des questions. 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