{"id":291607,"date":"2014-10-21T12:18:00","date_gmt":"2014-10-21T11:18:00","guid":{"rendered":"https:\/\/ac-franchise.be\/en-octobre-ixina-fete-son-anniversaire-6787"},"modified":"2014-10-21T12:18:00","modified_gmt":"2014-10-21T11:18:00","slug":"en-octobre-ixina-fete-son-anniversaire-6787","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/en-octobre-ixina-fete-son-anniversaire-6787","title":{"rendered":"En octobre, Ixina f\u00eate son anniversaire !"},"content":{"rendered":"
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En octobre, c\u2019est le mois anniversaire chez Ixina. De la t\u00e9l\u00e9vision au web, l\u2019enseigne de cuisines frappe fort en France, avec un nouveau plan de communication et des actions multi m\u00e9dias.  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Communication multi m\u00e9dias <\/div>\n<\/p><\/div>\n
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Une campagne de communication bien rod\u00e9e<\/h3>\n
L\u2019anniversaire IXINA repr\u00e9sente le plus gros temps fort de l\u2019ann\u00e9e pour l\u2019enseigne. Il est marqu\u00e9 par un plan de communication multi supports, destin\u00e9 \u00e0 booster les ventes du r\u00e9seau. Le mois d\u2019octobre est d\u2019ailleurs une p\u00e9riode majeure pour Ixina, qui r\u00e9alise le plus gros chiffre d\u2019affaires de l\u2019ann\u00e9e.

A la t\u00e9l\u00e9vision<\/i><\/b> : Deux films publicitaires d\u2019enseigne et un film promotionnel sur l\u2019offre anniversaire, pour une diffusion de pr\u00e8s de 150 spots pendant 3 semaines sur les plus grandes chaines de t\u00e9l\u00e9vision nationales (TF1, M6, cha\u00eenes de la TNT\u2026)
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A la radio<\/i><\/b> : pr\u00e8s de 200 spots diffus\u00e9s sur pas moins de 7 stations de radio nationale, soit un dispositif de 9 spots par jour et par station.

En magasin<\/i><\/b> : un dispositif renforc\u00e9 de publicit\u00e9 sur lieu de vente (PLV) en int\u00e9rieur et en ext\u00e9rieur de magasin : totems, kak\u00e9monos, affiches vitrine, stickers, drapeaux, ballons\u2026
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Sur le web<\/i><\/b> : un mini site enti\u00e8rement d\u00e9di\u00e9 \u00e0 l\u2019op\u00e9ration anniversaire Ixina  avec un grand jeu concours qui pr\u00e9voit d\u2019offrir 1000\u20ac d\u2019accessoires de cuisine au grand gagnant !<\/p>\n

<\/span><\/span>Un dispositif de relais local : <\/i><\/b>de l\u2019affichage sur plus de 2000 faces et des annonces presses dans les plus grands titres de presse quotidienne r\u00e9gionale <\/i><\/b>sont \u00e9galement pr\u00e9vus.
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Pendant l\u2019anniversaire Ixina, l\u2019enseigne propose une offre promotionnelle unique <\/i><\/b>\u00ab jusqu\u2019\u00e0 5 appareils \u00e9lectrom\u00e9nagers offerts<\/i> \u00bb, qui permet aux vendeurs de mettre en avant le caract\u00e8re exceptionnel de l\u2019offre, et de g\u00e9n\u00e9rer un maximum de ventes. <\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Du 1er au 31 octobre, anniversaire Ixina <\/div>\n<\/p><\/div>\n
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Objectifs notori\u00e9t\u00e9 et trafic<\/h3>\n
Cette campagne de communication a un double objectif. D\u2019une part, l\u2019enseigne souhaite augmenter sa notori\u00e9t\u00e9 et promouvoir son image de marque<\/b> pour renforcer le positionnement de sp\u00e9cialiste cuisine nouvelle g\u00e9n\u00e9ration<\/b>. D\u2019autre part, Ixina a pour but de g\u00e9n\u00e9rer un maximum de trafic en magasin pendant cette p\u00e9riode, et d\u2019emporter le plus de ventes possible sur une p\u00e9riode courte.
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V\u00e9ritable levier de ventes, l\u2019op\u00e9ration Anniversaire repr\u00e9sente un moment de f\u00eate et d\u2019achat plaisir, que le consommateur doit saisir. Ainsi, les \u00e9quipes sont form\u00e9es pour tenir un discours coh\u00e9rent et incitateur. Des argumentaires d\u00e9taill\u00e9s sont r\u00e9alis\u00e9s pour accompagner les vendeurs dans leur d\u00e9marche aupr\u00e8s des clients.<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ouverture, r\u00e9ouverture et nouveau concept, \u00e7a bouge dans le r\u00e9seau<\/h3>\n
Chez Ixina, le mois d\u2019octobre est d\u00e9cid\u00e9ment synonyme de bonnes nouvelles. Plusieurs points de vente ouvrent ou r\u00e9-ouvrent leurs portes, apr\u00e8s des travaux d\u2019ouverture ou de r\u00e9novation.<\/p>\n

C\u2019est le cas en r\u00e9gion parisienne \u00e0 Asni\u00e8res sur Seine (92) et \u00e0 Mantes-la-Jolie (78), o\u00f9 deux nouveaux points de vente Ixina ont \u00e9t\u00e9 inaugur\u00e9s en octobre, par des multi franchis\u00e9s du r\u00e9seau. En province, un nouveau franchis\u00e9 a \u00e9galement ouvert son magasin \u00e0 Cherbourg (50). Et la ville de Limoges (87) a d\u00e9sormais son point de vente Ixina qui peut accueillir ses nouveaux clients depuis septembre dernier.  

Dans cet \u00e9lan, le r\u00e9seau poursuit \u00e9galement la mise en place du nouveau concept<\/i><\/b>, c\u2019est le cas dans les magasins de Villefranche sur Sa\u00f4ne (69), St Pol sur Mer (62), et Bordeaux M\u00e9rignac (33), qui ont \u00e9t\u00e9 r\u00e9nov\u00e9s et qui ont d\u2019ailleurs vu leur chiffre d\u2019affaires progresser !<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

<\/p>\n
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Magasin Ixina de Mantes la Jolie (78) <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Magasin Ixina d\u2019Asni\u00e8res sur Seine (92) <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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A propos d’Ixina<\/h3>\n
Le r\u00e9seau Ixina fait partie des leaders sur le march\u00e9 de la cuisine \u00e9quip\u00e9e. Cr\u00e9\u00e9 en 1997, il compte 98 points de vente en France et enregistre un chiffre d’affaires de 171 millions d’euros, avec pr\u00e8s de 27 000 cuisines vendues en 2013, et un panier moyen de 5 400\u20ac HT. L’enseigne r\u00e9alise en moyenne une croissance annuelle de 8%.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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A propos du groupe FBD<\/h3>\n
Le groupe FBD Franchise Business Division, est le premier franchiseur europ\u00e9en de distribution de cuisines \u00e9quip\u00e9es. Il regroupe plus de 1 600 collaborateurs r\u00e9unis sous ses 3 enseignes : Ixina, Cuisine Plus et Cuisines R\u00e9f\u00e9rences. Le groupe compte 344 points de vente en 2014 en France et \u00e0 l’international, pour un chiffre d’affaires consolid\u00e9 de 440 millions d’euros.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

En octobre, c\u2019est le mois anniversaire chez Ixina. De la t\u00e9l\u00e9vision au web, l\u2019enseigne de cuisines frappe fort en France, avec un nouveau plan de communication et des actions multi m\u00e9dias.  Communication multi m\u00e9dias Une campagne de communication bien rod\u00e9e L\u2019anniversaire IXINA repr\u00e9sente le plus gros temps fort de l\u2019ann\u00e9e pour l\u2019enseigne. Il est marqu\u00e9 […]<\/p>\n","protected":false},"author":7772,"featured_media":291608,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-291607","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nEn octobre, Ixina f\u00eate son anniversaire !<\/title>\n<meta name=\"description\" content=\"En octobre, c\u2019est le mois anniversaire chez Ixina. 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