{"id":291615,"date":"2014-10-19T06:00:00","date_gmt":"2014-10-19T05:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/green-camp-de-la-franchise-socooc-convention-au-format-unique-succes-garanti-9226"},"modified":"2014-10-19T06:00:00","modified_gmt":"2014-10-19T05:00:00","slug":"green-camp-de-la-franchise-socooc-convention-au-format-unique-succes-garanti-9226","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/green-camp-de-la-franchise-socooc-convention-au-format-unique-succes-garanti-9226","title":{"rendered":"Green Camp 2014 de la franchise SoCoo’c : convention au format unique, succ\u00e8s garanti"},"content":{"rendered":"
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Les 13 et 14 octobre derniers s\u2019est d\u00e9roul\u00e9 le 3\u00e8me Green Camp de SoCoo\u2019c \u00e0 l\u2019Imp\u00e9rial Palace, un lieu d\u2019exception sur les rives du lac d\u2019Annecy<\/b>. Une troisi\u00e8me convention tr\u00e8s innovante tant sur le fond que sur la forme. Sur le fond, SoCoo\u2019c casse les codes des conventions formelles avec des ateliers \u00ab jeux ou \u00e9missions t\u00e9l\u00e9vis\u00e9s \u00bb lors desquels les participants devaient d\u00e9couvrir les avantages concurrentielles de la marque en participant aux diff\u00e9rents jeux.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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SoCoo’c met le paquet pour ses franchis\u00e9s<\/h3>\n
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Sur la forme, pour la premi\u00e8re fois, l\u2019ensemble du r\u00e9seau \u00e9tait convi\u00e9 : ont \u00e9t\u00e9 r\u00e9unis ensemble les dirigeants, les managers et les kitcheners<\/b> qui ont, au volant d\u2019une quarantaine de 2CV, men\u00e9 une enqu\u00eate. Une aventure exceptionnelle et tr\u00e8s ludique qui a suscit\u00e9 l\u2019enthousiasme des franchis\u00e9s !<\/div>\n
En effet, de faux kidnappeurs r\u00e9clamaient, comme ran\u00e7on, pour lib\u00e9rer Bernard FOURNIER, PDG du groupe Fournier auquel appartient le r\u00e9seau SoCoo\u2019c, qu\u2019on leur remette tous les avantages concurrentiels de la marque. L\u2019ensemble du r\u00e9seau s\u2019est donc lanc\u00e9 sur la piste des nouveaut\u00e9s SoCoo\u2019c : la pr\u00e9sentation de la nouvelle gamme tr\u00e8s innovante, de communication et d\u2019outils au service de la performance des vendeurs.<\/div>\n
A l\u2019issue d\u2019un rallye \u00e9pique, dr\u00f4le et mouvement\u00e9, l\u2019\u00e9quipe gagnante a c\u00e9l\u00e9br\u00e9 sa victoire et les retrouvailles avec Bernard FOURNIER lors d\u2019une soir\u00e9e festive sur les bords du lac d\u2019Annecy o\u00f9 les 200 participants ont pu profiter, \u00e9changer, partager et s\u2019amuser. Le Green Camp s\u2019est cl\u00f4tur\u00e9 le lendemain avec une pl\u00e9ni\u00e8re men\u00e9e par Antony CINATO, Directeur Enseigne SoCoo\u2019c, qui a d\u00e9voil\u00e9 les grandes lignes strat\u00e9giques de la marque.<\/div>\n
Les th\u00e8mes abord\u00e9s refl\u00e8tent les ambitions de la marque : la comp\u00e9titivit\u00e9 <\/b>avec, entre autres, une nouvelle gamme innovante et s\u00e9duisante<\/b>, des investissements forts<\/b> tant au niveau industriel que commercial, un plan de communication pouss\u00e9<\/b> avec un puissant relais m\u00e9diatique<\/b>, le d\u00e9ploiement de nombreuses nouvelles formations<\/b>, des enjeux de d\u00e9veloppement<\/b> en vue d\u2019une pr\u00e9sence renforc\u00e9e sur le territoire national\u2026<\/div>\n
Bernard FOURNIER a, lors de cette pl\u00e9ni\u00e8re, pr\u00e9sent\u00e9 les chiffres du groupe et abord\u00e9 le projet de rachat du r\u00e9seau Hyg\u00e9na par le Groupe Fournier. Sans pouvoir d\u00e9velopper plus en avant ce sujet, \u00e9tant encore en phase de projet, Bernard FOURNIER s\u2019est toutefois r\u00e9joui de cette opportunit\u00e9 exceptionnelle de pouvoir int\u00e9grer un r\u00e9seau de distribution fort de 125 magasins r\u00e9partis sur le territoire fran\u00e7ais. L\u2019objectif est clairement annonc\u00e9 : devenir un acteur majeur sur le segment des cuisines \u00ab \u00e9conomiques \u00bb.<\/div>\n
Enfin Philippe ETCHEBEST \u00e9tait l\u2019invit\u00e9 Guest Star de cette pl\u00e9ni\u00e8re avec une intervention particuli\u00e8rement ax\u00e9e sur l\u2019esprit d\u2019\u00e9quipe, la solidarit\u00e9, le respect des process et exigences au service de la performance.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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SoCoo\u2019c, une enseigne qui a le vent en poupe<\/h3>\n
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SoCoo\u2019c en quelques chiffres :<\/div>\n
\u2010 Cr\u00e9ation en 2007<\/div>\n
\u2010 Contrat de franchise d\u2019une dur\u00e9e de 5 ans<\/div>\n
\u2010 Droit d\u2019entr\u00e9e de 15.000 \u20ac<\/div>\n
\u2010 Redevance informatique : 1,5 % des achats marchandise<\/div>\n
\u2010 Redevance publicitaire : 3 % des achats marchandise<\/div>\n
\u2010 Investissement moyen : 250 \u00e0 400.000 \u20ac<\/div>\n
\u2010 Apport personnel minimum de 60.000 \u20ac<\/div>\n
\u2010 Aide au financement (sous conditions)<\/div>\n
\u2010 CA moyen apr\u00e8s 2 ans d\u2019exploitation de 1.300.000 \u20ac HT<\/p>\n
Ceux qui en parlent le mieux sont ses propres franchis\u00e9s : \u00abNous avons \u00e9t\u00e9 s\u00e9duits par la franchise SoCoo’c : c’est une <\/i><\/span>enseigne \u00e0 l’image un peu d\u00e9cal\u00e9e, avec des produits de qualit\u00e9. Sa <\/i>politique commerciale de prix nets et justes pla\u00eet beaucoup aux <\/i>consommateurs\u2026 Le r\u00e9seau est tr\u00e8s r\u00e9actif, c’est id\u00e9al pour bien <\/i>d\u00e9marrer en tant que franchis\u00e9. Au bout d\u2019un an d\u2019exploitation, ce <\/i>n\u2019est que du positif ! Nous avons d\u00e9pass\u00e9 le chiffre d\u2019affaires <\/i>attendu<\/i>.\u201d d\u00e9clare Mickael ROUDIER, franchis\u00e9 SoCoo\u2019c \u00e0 Brives <\/span>depuis Octobre 2012.<\/div>\n
Julien MARI\u00c9, franchis\u00e9 SoCoo\u2019c \u00e0 Angoul\u00eame depuis Avril 2013, est lui aussi, ravi de son exp\u00e9rience SoCoo\u2019c : \u00ab Je me suis tourn\u00e9 vers <\/i><\/span>SoCoo\u2019c car l\u2019enseigne est positionn\u00e9e sur le coeur du march\u00e9 de la <\/i>cuisine. J\u2019ai \u00e9t\u00e9 s\u00e9duit par l\u2019image jeune et dynamique de l\u2019enseigne <\/i>avec un concept de magasin abouti, tourn\u00e9 vers la relation client, un <\/i>vrai d\u00e9calage par rapport \u00e0 ce que l\u2019on peut voir sur le march\u00e9<\/i>.\u201d<\/p>\n
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Le groupe FOURNIER a de grandes ambitions <\/b>pour sa marque SoCoo\u2019c.<\/b> Et cette derni\u00e8re a <\/span>quelques atouts dans sa manche, qui feront toute la diff\u00e9rence pour un porteur de projet :<\/div>\n
– SoCoo\u2019c est une enseigne du groupe Fournier, fabricant fran\u00e7ais dont l\u2019expertise et le m\u00e9tier sont connus et reconnus (elle peut aussi s\u2019appuyer sur l\u2019exp\u00e9rience des autres enseignes du groupe : Perene et Mobalpa),<\/div>\n
– SoCoo\u2019c est positionn\u00e9e sur le segment du march\u00e9 cuisine en plus fort d\u00e9veloppement,<\/div>\n
– SoCoo\u2019c propose \u00e0 ses distributeurs l\u2019accompagnement d\u2019experts au quotidien pour r\u00e9aliser leur projet puis d\u00e9velopper leur chiffre d\u2019affaires (bureau d\u2019\u00e9tudes, informatique, \u00e9quipe d\u2019animation terrain, formation\u2026),<\/div>\n
– SoCoo\u2019c met \u00e0 disposition de son r\u00e9seau une multitude d\u2019outils et de leviers de communication pour accro\u00eetre rapidement la notori\u00e9t\u00e9 locale et donc le chiffre d\u2019affaires.<\/div>\n<\/div>\n

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Lucie LEMOINE, Directrice D\u00e9veloppement R\u00e9seaux, SoCoo'c <\/div>\n<\/p><\/div>\n
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Lucie LEMOINE d\u00e9voile les ambitions de la marque en termes de d\u00e9veloppement<\/h3>\n
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\u00ab Avec le projet de rapprochement d\u2019Hyg\u00e9na, notre enseigne va prendre un nouvel essor.<\/b> Elle va tr\u00e8s rapidement atteindre une taille critique qui nous permettra d\u2019accro\u00eetre notre notori\u00e9t\u00e9 et renforcer nos positions sur le secteur de la cuisine \u00ab \u00e9conomique \u00bb. Nos partenaires actuels, et les futurs qui nous rejoindront par la suite, b\u00e9n\u00e9ficieront de belles perspectives de d\u00e9veloppement. Nous avons d\u2019ores et d\u00e9j\u00e0 une dizaine de magasins en cours de cr\u00e9ation, annonc\u00e9s pour <\/b><\/span>2015<\/b>.<\/span><\/div>\n
Avec un potentiel envisag\u00e9 de 250 points de vente pour un maillage optimal de l\u2019hexagone<\/b>, nous proposerons plus d\u2019une centaine d\u2019opportunit\u00e9s de d\u00e9veloppement. Nous recherchons des profils d\u2019entrepreneurs, commer\u00e7ants et managers orient\u00e9s vers la satisfaction client et ayant de r\u00e9elles vell\u00e9it\u00e9s pour cr\u00e9er leur entreprise sur un secteur porteur. Nous ciblons en priorit\u00e9 les villes de plus de 50 000 habitants, la r\u00e9gion parisienne et Paris \u00e9tant notre potentiel de croissance majeur. Les prochains mois seront d\u00e9cisifs, riches et nous ouvriront de nouveaux horizons. Un challenge passionnant nous attend ! \u00bb.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Les 13 et 14 octobre derniers s\u2019est d\u00e9roul\u00e9 le 3\u00e8me Green Camp de SoCoo\u2019c \u00e0 l\u2019Imp\u00e9rial Palace, un lieu d\u2019exception sur les rives du lac d\u2019Annecy. Une troisi\u00e8me convention tr\u00e8s innovante tant sur le fond que sur la forme. Sur le fond, SoCoo\u2019c casse les codes des conventions formelles avec des ateliers \u00ab jeux ou \u00e9missions t\u00e9l\u00e9vis\u00e9s \u00bb lors 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