{"id":291620,"date":"2014-10-19T02:36:00","date_gmt":"2014-10-19T01:36:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-nicolas-sinstalle-a-beyrouth-sous-le-nom-de-etienne-nicolas-3601"},"modified":"2014-10-19T02:36:00","modified_gmt":"2014-10-19T01:36:00","slug":"la-franchise-nicolas-sinstalle-a-beyrouth-sous-le-nom-de-etienne-nicolas-3601","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-nicolas-sinstalle-a-beyrouth-sous-le-nom-de-etienne-nicolas-3601","title":{"rendered":"La franchise Nicolas s’installe \u00e0 Beyrouth sous le nom de Etienne Nicolas"},"content":{"rendered":"
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Le nouveau caviste Etienne Nicolas a ouvert fin septembre dernier dans le quartier <\/b>d\u2019Achrafi\u00e9<\/b>.<\/span> La franchise du r\u00e9seau Nicolas est d\u00e9tenue par le groupe Dima.<\/b> Ci-apr\u00e8s, un entretien avec Eudes Morgan, directeur g\u00e9n\u00e9ral (France) de l\u2019enseigne Nicolas vu dans Commerces du Levant<\/i> . <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Etienne Nicolas au lieu de Nicolas<\/h3>\n
Pourquoi avoir choisi le nom Etienne Nicolas, quand ce caviste est connu en France sous le nom de Nicolas ?  <\/i> <\/p>\n

Eudes Morgan explique que le nom de Nicolas est tr\u00e8s r\u00e9pandu et qu’il est d\u00e9j\u00e0 utilis\u00e9 au Liban. Pour le diff\u00e9rencier, ils ont fait le choix d\u2019Etienne Nicolas.<\/span>
Il ajoute: \u00a0\u00bb Un si\u00e8cle plus tard, en 1922, Etienne Nicolas a r\u00e9invent\u00e9 la marque en imposant le personnage de Nectar, qui est toujours notre embl\u00e8me. Beyrouth est le premier magasin \u00e0 ouvrir sous cette d\u00e9nomination<\/b>, mais d\u2019autres pourraient suivre \u00e0 l\u2019international.<\/i> \u00ab\u00a0.<\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Un accord de \u00ab master franchise \u00bb avec le groupe Dima<\/h3>\n
Quels sont les liens entre Nicolas et la soci\u00e9t\u00e9 libanaise Dima des fr\u00e8res Zoghzoghi ? <\/i> <\/p>\n

Eudes Morgan explique que Nicolas a sign\u00e9 un accord de \u00ab master franchise \u00bb avec le groupe Dima<\/b>, lui offrant l\u2019exclusivit\u00e9 de la marque au Liban.<\/span>
\u00ab\u00a0Pour Nicolas, c\u2019est une d\u00e9marche in\u00e9dite. Les 480 magasins de France et d\u2019Europe appartiennent \u00e0 un r\u00e9seau de succursales int\u00e9gr\u00e9es. M\u00eame si quelques franchises \u00ab contractualis\u00e9es \u00bb existent, au Maroc notamment. Ce sera le mod\u00e8le de notre d\u00e9veloppement \u00e0 l\u2019international.<\/i>\u00ab\u00a0, explique-t-il.<\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Quid des vins libanais ? <\/h3>\n
Selon Eudes Morgan, l<\/b><\/span>e r\u00e9seau Nicolas propose une offre standard qui repr\u00e9sente 80% des vins disponibles en magasin.<\/b> Cependant, il est possible d’ajouter une \u00ab gamme r\u00e9gionale \u00bb.<\/span>
A ce propos Eudes Morgan explique: \u00ab\u00a0Tous les vins vendus chez nous sont d\u2019abord d\u00e9gust\u00e9s par nos \u0153nologues puis test\u00e9s dans nos laboratoires. C\u2019est seulement apr\u00e8s que nous les distribuons \u00e9ventuellement, m\u00eame les gammes r\u00e9gionales.<\/i>\u00ab\u00a0.<\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Envisagez-vous d\u2019ajouter des vins libanais \u00e0 votre catalogue fran\u00e7ais ? <\/h3>\n
Le catalogue Nicolas propose, en majorit\u00e9, des vin fran\u00e7ais<\/b>, mais offre aussi une trentaine de vins \u00e9trangers. <\/span>
Eudes Morgan ajoute: \u00ab\u00a0Nous sommes ouverts \u00e0 d\u2019autres, mais, sauf exception, nous ne r\u00e9f\u00e9ren\u00e7ons que des domaines qui nous assurent 30 \u00e0 40 000 bouteilles par an afin d\u2019assurer l\u2019approvisionnement de l\u2019ensemble de nos points de vente.<\/i>\u00ab\u00a0<\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le nouveau caviste Etienne Nicolas a ouvert fin septembre dernier dans le quartier d\u2019Achrafi\u00e9. La franchise du r\u00e9seau Nicolas est d\u00e9tenue par le groupe Dima. Ci-apr\u00e8s, un entretien avec Eudes Morgan, directeur g\u00e9n\u00e9ral (France) de l\u2019enseigne Nicolas vu dans Commerces du Levant . Etienne Nicolas au lieu de Nicolas Pourquoi avoir choisi le nom Etienne Nicolas, quand ce caviste […]<\/p>\n","protected":false},"author":7776,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[8],"tags":[],"class_list":["post-291620","post","type-post","status-publish","format-standard","hentry","category-interviews-de-la-franchise","entry"],"acf":[],"yoast_head":"\nLa franchise Nicolas s'installe \u00e0 Beyrouth sous le nom de Etienne Nicolas<\/title>\n<meta name=\"description\" content=\"Le nouveau caviste Etienne Nicolas a ouvert fin septembre dernier dans le quartier d\u2019Achrafi\u00e9. 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