{"id":291645,"date":"2014-10-12T00:40:00","date_gmt":"2014-10-11T23:40:00","guid":{"rendered":"https:\/\/ac-franchise.be\/le-manuel-operatoire-et-la-transmission-du-savoir-faire-en-franchise-6330"},"modified":"2014-10-12T00:40:00","modified_gmt":"2014-10-11T23:40:00","slug":"le-manuel-operatoire-et-la-transmission-du-savoir-faire-en-franchise-6330","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/le-manuel-operatoire-et-la-transmission-du-savoir-faire-en-franchise-6330","title":{"rendered":"Le manuel op\u00e9ratoire et la transmission du savoir faire en franchise"},"content":{"rendered":"
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Le manuel op\u00e9rationnel est aussi appel\u00e9 bible en Europe ou aux Am\u00e9riques<\/b>… Diff\u00e9rents noms sont possibles pour retranscrire la substantialit\u00e9 du savoir-faire li\u00e9 \u00e0 une franchise. C’est la principale caract\u00e9ristique de la franchise : l’existence et la transmission d’un savoir-faire du franchiseur au franchis\u00e9. Ce savoir-faire doit ,d’apr\u00e8s le Code de d\u00e9ontologie europ\u00e9en de la franchise, \u00eatre \u00a0\u00bb secret, substantiel, identifi\u00e9\u00a0\u00bb.  Dans la pratique, le c\u00f4t\u00e9 secret \u00e9tant difficile \u00e0 maintenir , on juge de plus en plus l’utilit\u00e9 du savoir-faire sur le march\u00e9.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Obligations du franchis\u00e9<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Un manuel op\u00e9rationnel d\u00e9crit avec pr\u00e9cision tous les modes op\u00e9ratoires et les sp\u00e9cificit\u00e9s du concept. Ce manuel apporte les r\u00e9ponses \u00e0 toutes les questions que pourrait se poser le franchis\u00e9 sur le \u00a0\u00bb comment faire \u00a0\u00bb : du lancement de l’\u00e9tablissement aux techniques de vente, en passant par la charte architecturale du magasin et le merchandising. Ce document est une base n\u00e9cessaire de la relation entre franchiseur et franchis\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour le franchis\u00e9 il est important de le parcourir avant la signature du contrat. L’article 1 de la Loi Doubin pr\u00e9cise que la t\u00eate de r\u00e9seau doit fournir au candidat des informations sinc\u00e8res qui lui permettent de s’engager en connaissance de cause. La consultation du manuel op\u00e9rationnel n’est pas obligatoire mais apporte au candidat l’assurance que le savoir-faire existe. Elle se fait en pr\u00e9sence du repr\u00e9sentant du franchiseur et se fait rapidement pour ne pas donner le temps de piller le savoir-faire avant de signer le contrat. Au d\u00e9marrage du contrat, le franchis\u00e9 doit recevoir le manuel qui est le support principal de la formation li\u00e9e au concept. Enfin durant tout le contrat, le franchis\u00e9 disposera de ce manuel op\u00e9rationnel et recevra la mises \u00e0 jour. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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C’est le r\u00e9f\u00e9rentiel permanent, un concept \u00e9volue c’est normal. Le franchiseur a l’obligation de tenir tous les franchis\u00e9s au m\u00eame niveau de cette \u00e9volution. En fin de contrat, le franchis\u00e9 perd tous ses droits relatifs au manuel op\u00e9rationnel, c’est une protection du r\u00e9seau et de ses sp\u00e9cificit\u00e9s.<\/p>\n

Consultez aussi ces articles :<\/i>
–  <\/i>La bible en franchise<\/i><\/a>  <\/i>
– <\/i>Le savoir-faire comme cl\u00e9 de voute du contrat de franchise<\/i><\/a><\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Obligations du franchis\u00e9<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En parall\u00e8le le franchis\u00e9 a \u00e9galement des obligations. Ainsi, avant le d\u00e9marrage de l’exploitation, il doit apprendre les modes op\u00e9ratoires et donc participer aux formations pr\u00e9vues. Il a donc le devoir de mettre en oeuvre le concept tel qu’il a \u00e9t\u00e9 pr\u00e9vu par le franchiseur. Il devra former son \u00e9quipe, afin qu’elle le respecte \u00e9galement. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Au titre de sa participation au r\u00e9seau, il devra faire b\u00e9n\u00e9ficier le franchiseur de toute am\u00e9lioration possible. Les \u00e9volutions sont indispensables \u00e0 la culture de la diff\u00e9rence qui doit caract\u00e9riser tout concept qui, par nature, change r\u00e9guli\u00e8rement. Le franchis\u00e9 a le devoir d’introduire toutes les \u00e9volutions dans son \u00e9tablissement et de faire en sorte que son personnel les mettent en place. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Enfin \u00e0 l’issue du contrat, le franchis\u00e9 doit rendre le manuel op\u00e9rationnel, sans en garder copie<\/strong>. Ce manuel est associ\u00e9 \u00e0 la notion de secret qui doit \u00eatre sauvegard\u00e9 tout au long de la r\u00e9alisation du contrat de franchise. Ce devoir de confidentialit\u00e9 est impos\u00e9 non seulement au franchis\u00e9, mais \u00e9galement \u00e0 son \u00e9quipe. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le manuel op\u00e9rationnel est aussi appel\u00e9 bible en Europe ou aux Am\u00e9riques… Diff\u00e9rents noms sont possibles pour retranscrire la substantialit\u00e9 du savoir-faire li\u00e9 \u00e0 une franchise. C’est la principale caract\u00e9ristique de la franchise : l’existence et la transmission d’un savoir-faire du franchiseur au franchis\u00e9. Ce savoir-faire doit ,d’apr\u00e8s le Code de d\u00e9ontologie europ\u00e9en de la franchise, […]<\/p>\n","protected":false},"author":52,"featured_media":291646,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-291645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nLe manuel op\u00e9ratoire et la transmission du savoir faire en franchise<\/title>\n<meta name=\"description\" content=\"Le manuel op\u00e9rationnel est aussi appel\u00e9 bible en Europe ou aux Am\u00e9riques... 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