{"id":291653,"date":"2014-10-09T06:00:00","date_gmt":"2014-10-09T05:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/ouvrir-en-franchise-une-formule-seduisante-8291"},"modified":"2014-10-09T06:00:00","modified_gmt":"2014-10-09T05:00:00","slug":"ouvrir-en-franchise-une-formule-seduisante-8291","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/ouvrir-en-franchise-une-formule-seduisante-8291","title":{"rendered":"Ouvrir en franchise, une formule s\u00e9duisante ?"},"content":{"rendered":"
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Devenue incontournable dans de nombreux secteurs et dans la plupart des pays, que ce soit au Maroc ou en France, la franchise permet de b\u00e9n\u00e9ficier de l’exp\u00e9rience et de l’assistance d’entreprises aux concepts rentables et pertinents<\/strong>. N\u00e9anmoins, si se lancer dans la franchise comporte de nombreux attraits et offre une bien plus grande s\u00e9curit\u00e9, il ne s’agit pas d’une assurance tout-risque. Le franchis\u00e9 reste un entrepreneur ind\u00e9pendant, responsable de la r\u00e9ussite de son activit\u00e9.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La franchise repose sur un contrat sign\u00e9 entre un franchiseur<\/strong>, qui a cr\u00e9\u00e9 et test\u00e9 un concept de magasin ou de services, et un franchis\u00e9<\/strong>, qui va ouvrir un commerce, monter une petite entreprise ou une agence de services sous l’enseigne du franchiseur. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les avantages du contrat de franchise ?<\/h3>\n
Ils sont nombreux : un r\u00e9seau qui p\u00e8se plus lourd face aux fournisseurs et concurrents <\/b>; des moyens d’imposer son image de marque gr\u00e2ce \u00e0 des campagnes de promotion inaccessibles aux entrepreneurs ind\u00e9pendants ; la cr\u00e9ation, par le franchiseur, de nouveaux services, techniques et produits ; la mise \u00e0 disposition d’un savoir-faire \u00e9prouv\u00e9 et d’une assistance adapt\u00e9e (formation du personnel, syst\u00e8mes informatiques, techniques de marketing).<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ses contraintes ? <\/h3>\n
Ses contraintes ?<\/strong> Les engagements r\u00e9ciproques. Dans le cadre du contrat de franchise, chaque partie prend des engagements contraignants : d’un c\u00f4t\u00e9, le franchiseur accorde le plus souvent une zone d’exclusivit\u00e9 ou de priorit\u00e9 au franchis\u00e9, s’engage \u00e0 le livrer r\u00e9guli\u00e8rement ou \u00e0 s\u00e9lectioner de bons fournisseurs, \u00e0\u00a0apporter au franchis\u00e9 une assistance utile et \u00e0 faire conna\u00eetre l’enseigne ; de l’autre, le franchis\u00e9 s’engage \u00e0 respecter un cahier des charges plus ou moins\u00a0d\u00e9taill\u00e9 (m\u00e9thodes de travail, horaires d’ouverture, image de marque) et \u00e0 ne vendre que des produits et services fournis ou s\u00e9lectionn\u00e9s par le franchiseur.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le franchis\u00e9 prend \u00e9galement des engagements financiers <\/h3>\n
Le franchis\u00e9 prend \u00e9galement des engagements financiers : il est en effet factur\u00e9 par son franchiseur sous forme de droits d’entr\u00e9e pour l’assistance apport\u00e9e \u00e0 l’ouverture et la jouissance du concept, puis, pendant la dur\u00e9e du contrat, il devra verser des royalties en contrepartie des services apport\u00e9s et des participations au budget publicitaire national. Le montant de ces redevances varie d’un r\u00e9seau \u00e0 l’autre. Les droits d’entr\u00e9e s’\u00e9tablissent entre 5000 et plus de 30 000 euros ; les royalties peuvent aller de 1 \u00e0 10 % du chiffre d’affaires.<\/p>\n

Lisez aussi<\/i> Les 5 grandes \u00e9tapes pour lancer son projet de cr\u00e9ation d’entreprise<\/i><\/a><\/p>\n

<\/span><\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Devenue incontournable dans de nombreux secteurs et dans la plupart des pays, que ce soit au Maroc ou en France, la franchise permet de b\u00e9n\u00e9ficier de l’exp\u00e9rience et de l’assistance d’entreprises aux concepts rentables et pertinents. N\u00e9anmoins, si se lancer dans la franchise comporte de nombreux attraits et offre une bien plus grande s\u00e9curit\u00e9, il 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