{"id":291709,"date":"2014-09-13T02:28:00","date_gmt":"2014-09-13T01:28:00","guid":{"rendered":"https:\/\/ac-franchise.be\/une-etude-de-marche-en-beton-3453"},"modified":"2014-09-13T02:28:00","modified_gmt":"2014-09-13T01:28:00","slug":"une-etude-de-marche-en-beton-3453","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/une-etude-de-marche-en-beton-3453","title":{"rendered":"Une \u00e9tude de march\u00e9 en b\u00e9ton"},"content":{"rendered":"
M\u00eame si un r\u00e9seau de franchise donne de l’assurance, une recette pour le succ\u00e8s, l’assistance de votre franchiseur, etc… vous ne devez pas consid\u00e9rer que l’\u00e9tude de march\u00e9 est superflue. Elle a un r\u00f4le cl\u00e9 : vous fournir une mine de renseignements pr\u00e9cis sur la demande et l’offre en r\u00e9ponse \u00e0 des questions simples sur l’importance et sur le fonctionnement du march\u00e9, des clients et des concurrents. Esp\u00e9rons que vous d\u00e9couvrirez aussi des informations qui ne vous feront pas toujours plaisir et qui seront votre meilleur atout pour identifier les obstacles, les erreurs \u00e0 ne pas commettre et vos illusions sur certains sujets. Un franchis\u00e9 averti en vaut deux. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
Vous aurez ensuite tout int\u00e9r\u00eat \u00e0 la soumettre \u00e0 la critique d’un conseiller, d’un ami qualifi\u00e9, du franchiseur, de franchis\u00e9s existants, d’un organisme d’aide \u00e0 la cr\u00e9ation d’entreprise, etc… M\u00eame pour un sp\u00e9cialiste des \u00e9tudes de march\u00e9, il est n\u00e9cessaire de soumettre votre \u00e9tude \u00e0 une critique, impartiale si possible. Quelquefois les remarques d’une personne peu sp\u00e9cialis\u00e9e en la mati\u00e8re peuvent s’av\u00e9rer utiles si elle a simplement du bon sens et de la curiosit\u00e9 critique.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
En fr\u00e9quentant les salons professionnels et les salons du commerce organis\u00e9, vous recueillerez \u00e9galement des \u00e9l\u00e9ments tangibles sur vos concurrents et votre positionnement probable. <\/p>\n
Pour en savoir plus sur le sujet, <\/i>la r\u00e9daction vous recommande ces articles : <\/i> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":" Lorsque vous vous installez, vous ne devez pas chercher \u00e0 \u00e9chapper \u00e0 la r\u00e9alisation d’une bonne \u00e9tude qui vous permette de bien comprendre le march\u00e9 que vous convoitez. M\u00eame si un r\u00e9seau de franchise donne de l’assurance, une recette pour le succ\u00e8s, l’assistance de votre franchiseur, etc… vous ne devez pas consid\u00e9rer que l’\u00e9tude de march\u00e9 […]<\/p>\n","protected":false},"author":1,"featured_media":291710,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-291709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\n
L’\u00e9tude de march\u00e9 : le passage oblig\u00e9 en franchise aussi <\/i><\/a>
La m\u00e9thodologie d’une \u00e9tude de march\u00e9 r\u00e9ussie<\/i><\/a><\/span>
L’\u00e9tude de march\u00e9 : un outil indissociable \u00e0 la cr\u00e9ation d’une franchise<\/i><\/a> <\/i><\/p>\n