{"id":291712,"date":"2014-09-11T10:05:00","date_gmt":"2014-09-11T09:05:00","guid":{"rendered":"https:\/\/ac-franchise.be\/lhistoire-de-la-federation-belge-de-la-franchise-5460"},"modified":"2014-09-11T10:05:00","modified_gmt":"2014-09-11T09:05:00","slug":"lhistoire-de-la-federation-belge-de-la-franchise-5460","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/lhistoire-de-la-federation-belge-de-la-franchise-5460","title":{"rendered":"L’histoire de la F\u00e9d\u00e9ration Belge de la Franchise"},"content":{"rendered":"
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La franchise gagne du terrain en Belgique. Aujourd’hui, plusieurs franchiseurs fran\u00e7ais ont choisi de s’implanter en Belgique, sur un march\u00e9 complexe du fait de la pluralit\u00e9 culturelle et linguistique du pays.\u00a0Gilbert Lardinois, consultant reconnu, \u00e9tait Secr\u00e9taire G\u00e9n\u00e9ral de la F\u00e9d\u00e9ration Belge de la Franchise \u00e0 la date de cette interview. Il nous pr\u00e9sente la F\u00e9d\u00e9ration.<\/span><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Retrouvez cette interview vid\u00e9o de Gilbert Lardinois<\/a>\u00a0sur acfranchise.TV r\u00e9alis\u00e9e \u00e0 Bruxelles en 2012 pour les 20 ans de la f\u00e9d\u00e9ration belge de la franhcise
Pour plus d’informations, nous vous invitons \u00e0 consulter d’autres vid\u00e9os dans la rubrique \u00ab\u00a0La franchise en Belgique<\/a>\u00ab\u00a0<\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Gilbert Lardinois<\/strong> : \u00ab\u00a0L’histoire de la F\u00e9d\u00e9ration Belge de la Franchise<\/a> est assez simple puisqu’il y a pr\u00e8s de 20 ans jour pour jour, que la F\u00e9d\u00e9ration a \u00e9t\u00e9 cr\u00e9\u00e9e sur les cendres de l’Association Belge de la Franchise<\/strong> qui elle-m\u00eame avait d\u00e9j\u00e0 20 ans \u00e0 ce moment l\u00e0, et qui avait \u00e9t\u00e9 cr\u00e9\u00e9e dans la foul\u00e9e des grands mouvements des f\u00e9d\u00e9rations. Ainsi nous avions suivi de peu la cr\u00e9ation de la F\u00e9d\u00e9ration Fran\u00e7aise de la Franchise<\/a> qui a 40 ans. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Nous avons 47 enseignes membres juniors et associ\u00e9s,<\/strong> et nous avons \u00e9galement un vivier de starters – qui n’est pas n\u00e9gligeable – qui doivent repr\u00e9senter \u00e0 peu pr\u00e8s 6 enseignes.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Nous aidons et accompagnons les candidats starters \u00e0 prendre le bon chemin.\u00a0<\/strong>Nous les aidons par des consultations gratuites. Il n’y a pas de prestations de services mais malgr\u00e9 tout il y a un accompagnement. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Nous aidons les juniors \u00e9galement \u00e0 s’\u00e9laborer, nous aidons ces gens \u00e0 communiquer et surtout nous sommes un endroit de lobbying.\u00a0Nous avons diff\u00e9rentes commissions qui sont la commission juridique, commission d’\u00e9thique, commission formation<\/a>, commission salon, et plein d’activit\u00e9s tout au long de l’ann\u00e9e.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Le march\u00e9 de la franchise en Belgique est un peu diff\u00e9rent de celui de la France<\/strong> car tout d’abord la Belgique compte 11 millions d’habitants avec \u00e0 peu pr\u00e8s 6 millions de n\u00e9erlandophones et 5 millions de francophones, donc l’\u00e9troitesse du territoire et la densit\u00e9 de la population font que certaines entreprises qui ont acquis une master franchise se d\u00e9veloppent en propre sur le territoire et ne font pas obligatoirement de la franchise, et d’autres r\u00e9seaux restent beaucoup plus r\u00e9gionaux. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il est \u00e9vident aussi que le n\u00e9erlandophone est un peu moins actif au niveau de la franchise car il a un pass\u00e9 culturel d’ind\u00e9pendance beaucoup plus fort.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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L’influence des m\u00e9dias fran\u00e7ais n’est pas n\u00e9gligeable non plus pour tout ce qui est francophone en Belgique. Alors, s’il y a une dizaine d’ann\u00e9es, nous comptions une centaine de franchiseurs en Belgique,<\/strong> maintenant, nous devons \u00eatre au triple.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Donc, malgr\u00e9 tout, il y a une \u00e9volution assez importante qui est \u00e9videmment diff\u00e9rente de celle de la France. Mais encore une fois, je constate qu’en France, il y a beaucoup de r\u00e9seaux de franchise<\/a> qui sont locaux et qui ne se d\u00e9veloppent pas sur tout le territoire tandis que chez nous en g\u00e9n\u00e9ral ils se d\u00e9veloppent sur tout le territoire (NDLR : au moins dans la m\u00eame r\u00e9gion linguistique).\u00a0\u00bb<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

La franchise gagne du terrain en Belgique. Aujourd’hui, plusieurs franchiseurs fran\u00e7ais ont choisi de s’implanter en Belgique, sur un march\u00e9 complexe du fait de la pluralit\u00e9 culturelle et linguistique du pays. Gilbert Lardinois, consultant reconnu, \u00e9tait Secr\u00e9taire G\u00e9n\u00e9ral de la F\u00e9d\u00e9ration Belge de la Franchise \u00e0 la date de cette interview. Il nous pr\u00e9sente la F\u00e9d\u00e9ration.<\/p>\n","protected":false},"author":54,"featured_media":291711,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[10],"tags":[],"class_list":["post-291712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-des-experts","entry","has-media"],"acf":[],"yoast_head":"\nL'histoire de la F\u00e9d\u00e9ration Belge de la Franchise<\/title>\n<meta name=\"description\" content=\"La franchise gagne du terrain en Belgique. 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