{"id":291746,"date":"2014-08-27T15:53:00","date_gmt":"2014-08-27T14:53:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-protection-du-savoir-faire-6723"},"modified":"2014-08-27T15:53:00","modified_gmt":"2014-08-27T14:53:00","slug":"la-protection-du-savoir-faire-6723","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-protection-du-savoir-faire-6723","title":{"rendered":"La protection du savoir-faire"},"content":{"rendered":"
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Le franchiseur doit transmettre son savoir-faire<\/a> \u00e0 l’ensemble des franchis\u00e9s. Son r\u00e9seau maintient sa coh\u00e9rence gr\u00e2ce au respect et \u00e0 l’\u00e9volution de son concept, autour de ce savoir-faire.
Le franchiseur a pens\u00e9, exp\u00e9riment\u00e9 et mis au point un savoir-faire, celui-ci se trouve consolid\u00e9 par le r\u00e9seau des franchis\u00e9s qui le reproduisent. A l’expiration de son contrat, le franchis\u00e9 peut penser qu’il ma\u00eetrise suffisamment ce savoir-faire et qu’il n’a plus besoin du franchiseur. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ainsi dans le service notamment ou dans les concepts de vente de produits non exclusifs, le franchis\u00e9 veut quelquefois prendre son ind\u00e9pendance pour acheter moins cher ou ne plus continuer \u00e0 payer des royalties. C’est un paradoxe dans le management du franchiseur : avoir des franchis\u00e9s qui ma\u00eetrisent le concept et pourtant leur apporter encore des avantages qui les fid\u00e9lisent. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Savoir-faire transmis et le savoir-faire g\u00e9n\u00e9rant des services aux franchis\u00e9s<\/h3>\n
Il y a lieu de distinguer le savoir-faire transmis et le savoir-faire g\u00e9n\u00e9rant des services aux franchis\u00e9s… Qu’est-ce que cela signifie ?
– Le savoir-faire transmis est celui que le franchis\u00e9 ne connaissait pas avant d’entrer dans le r\u00e9seau et qui lui a \u00e9t\u00e9 transmis par les manuels, (bible), la formation et l’accompagnement du franchiseur.
– Le savoir-faire g\u00e9n\u00e9rant des services est celui qui permet au franchiseur d’apporter des services au franchis\u00e9 tout au long de l’ex\u00e9cution de son contrat de franchise. Ce savoir-faire n’est pas transmis au franchis\u00e9 qui en b\u00e9n\u00e9ficie cependant par les services et avantages que le franchiseur lui apporte.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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En fait le savoir-faire transmis correspond souvent directement \u00e0 l’exploitation du concept, alors que celui mis \u00e0 disposition se rapproche d’avantage de l’organisation du r\u00e9seau<\/em><\/strong>. Un r\u00e9seau de franchise\u00a0est consolid\u00e9 lorsque les deux s’av\u00e8rent n\u00e9cessaires aux franchis\u00e9s. La force du savoir faire transmis r\u00e9side dans le fait qu’il ne peut profiter \u00e0 un autre r\u00e9seau, ce qui correspond \u00e0 la clause de non affiliation, tandis que la p\u00e9rennit\u00e9 du savoir faire mis \u00e0 disposition r\u00e9side dans le fait que le franchis\u00e9 n’est plus tent\u00e9 de quitter le r\u00e9seau. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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La r\u00e9daction vous conseille cet article : <\/i>Le savoir-faire en franchise<\/i><\/a> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Le franchiseur doit transmettre son savoir-faire \u00e0 l’ensemble des franchis\u00e9s. Son r\u00e9seau maintient sa coh\u00e9rence gr\u00e2ce au respect et \u00e0 l’\u00e9volution de son concept, autour de ce savoir-faire.Le franchiseur a pens\u00e9, exp\u00e9riment\u00e9 et mis au point un savoir-faire, celui-ci se trouve consolid\u00e9 par le r\u00e9seau des franchis\u00e9s qui le reproduisent. A l’expiration de son contrat, le franchis\u00e9 […]<\/p>\n","protected":false},"author":1,"featured_media":272045,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[135],"class_list":["post-291746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","tag-franchise-informations","entry","has-media"],"acf":[],"yoast_head":"\nLa protection du savoir-faire<\/title>\n<meta name=\"description\" content=\"Le franchiseur doit transmettre son savoir-faire \u00e0 l'ensemble des franchis\u00e9s. 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