{"id":291767,"date":"2014-07-28T08:37:00","date_gmt":"2014-07-28T07:37:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-campagne-de-communication-ixina-un-outil-generateur-de-trafic-pour-les-franchises"},"modified":"2014-07-28T08:37:00","modified_gmt":"2014-07-28T07:37:00","slug":"la-campagne-de-communication-ixina-un-outil-generateur-de-trafic-pour-les-franchises","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-campagne-de-communication-ixina-un-outil-generateur-de-trafic-pour-les-franchises","title":{"rendered":"La campagne de communication Ixina, un outil g\u00e9n\u00e9rateur de trafic pour les franchis\u00e9s"},"content":{"rendered":"
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Parce que la p\u00e9riode des soldes est un moment propice \u00e0 la communication, le r\u00e9seau Ixina relance ce mois-ci une nouvelle campagne de communication multim\u00e9dia, dont la premi\u00e8re vague avait \u00e9t\u00e9 lanc\u00e9e en mars dernier. L\u2019occasion pour l\u2019enseigne de rappeler son positionnement de marque, et de communiquer en plus sur ses produits et ses offres commerciales puissantes. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Extrait du spot t\u00e9l\u00e9vis\u00e9 de la campagne publicitaire Ixina <\/div>\n<\/p><\/div>\n
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Ixina veut r\u00e9concilier les fran\u00e7ais avec leur cuisine<\/h3>\n
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Apr\u00e8s avoir lanc\u00e9 sa nouvelle communication \u00e0 travers un plan m\u00e9dia 360\u00b0 tr\u00e8s puissant en mars\/avril dernier, l’enseigne choisit ce mois de juillet pour renouveler l’op\u00e9ration. L’objectif pour Ixina est d’une part de poursuivre sa communication de marque afin de r\u00e9affirmer son positionnement, et d’autre part de g\u00e9n\u00e9rer du trafic en magasin \u00e0 travers des messages promotionnels forts en cette occasion de soldes d’\u00e9t\u00e9. La premi\u00e8re vague de communication avait annonc\u00e9 la nouvelle signature de marque \u00ab Ixina, le sp\u00e9cialiste cuisine nouvelle g\u00e9n\u00e9ration<\/i> \u00bb, bas\u00e9e sur la r\u00e9conciliation des fran\u00e7ais avec leur cuisine. <\/span> Cette deuxi\u00e8me vague r\u00e9affirme ce positionnement de marque, fond\u00e9 notamment sur la transparence des prix, l\u2019expertise, la qualit\u00e9 et l\u2019accompagnement<\/b> des projets de chaque client.<\/p>\n

<\/span>Au programme de cette nouvelle vague m\u00e9diatique, pr\u00e8s de 120 spots radio et pr\u00e8s de 200 spots TV, une campagne d’affichage renforc\u00e9e, des millions de d\u00e9pliants distribu\u00e9s sur les zones de chalandise, et une pr\u00e9sence tr\u00e8s forte sur le web et les r\u00e9seaux sociaux.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Entre le mercredi 2 et le samedi 5 juillet, Ixina a investi les ondes. Au total, pr\u00e8s de 190 spots radio ont \u00e9t\u00e9 diffus\u00e9s sur les 7 stations choisies (NRJ, Europe1, Nostalgie, RFM, RMC, RTL2 et Les Ind\u00e9s), un spot dr\u00f4le et impactant qui s’inscrit \u00e0 nouveau dans la campagne de communication autour du \u00ab\u00a0c\u00e2lin\u00a0\u00bb. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Page d'accueil du site internet Ixina <\/div>\n<\/p><\/div>\n
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Un plan m\u00e9dia national renforc\u00e9 en local, outil puissant pour les franchis\u00e9s Ixina<\/h3>\n
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Le r\u00e9seau a invit\u00e9 tous ses franchis\u00e9s \u00e0 prolonger localement la campagne radio \u00ab\u00a0soldes\u00a0\u00bb, en r\u00e9utilisant le spot et en y ajoutant l\u2019information de l\u2019adresse du point de vente concern\u00e9, pour impacter davantage le trafic local.<\/div>\n
A travers cette campagne publicitaire, Ixina prouve \u00e0 nouveau sa capacit\u00e9 \u00e0 offrir \u00e0 ses franchis\u00e9s, un marketing performant et une communication \u00ab\u00a0sur-puissante\u00a0\u00bb. Rythm\u00e9e tout au long de l\u2019ann\u00e9e par plus de 55 millions de d\u00e9pliants promotionnels relay\u00e9s en bo\u00eetes aux lettres, la communication op\u00e9rationnelle Ixina est incontournable. Chaque mois, une nouvelle offre promotionnelle attractive assure le trafic dans les magasins.
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En parall\u00e8le de la campagne, et toujours en vue de soutenir les points de vente de son r\u00e9seau, Ixina a lanc\u00e9 son nouveau site en juin dernier. Le nouveau site ixina.fr<\/b>, r\u00e9solument moderne, affirme ici encore son positionnement de marque. Avec des visuels attractifs, des offres promotionnelles mises en avant et des conseils, il se veut s\u00e9duisant et interactif. Au service des franchis\u00e9s du r\u00e9seau, le nouveau site ixina.fr a pour but principal de g\u00e9n\u00e9rer du trafic dans les points de vente.<\/span><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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A propos d’Ixina<\/h3>\n
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Le r\u00e9seau Ixina fait partie des leaders sur le march\u00e9 de la cuisine \u00e9quip\u00e9e. Cr\u00e9\u00e9 en 1997, il compte 95 points de vente en France et enregistre un chiffre d’affaires de 171 millions d’euros, avec pr\u00e8s de 27 000 cuisines vendues en 2013, et un panier moyen de 6 300\u20ac HT. L’enseigne r\u00e9alise en moyenne une croissance annuelle de 8%.<\/span><\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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A propos du groupe FBD<\/h3>\n
Le groupe FBD Franchise Business Division, est le premier franchiseur europ\u00e9en de distribution de cuisines \u00e9quip\u00e9es. Il regroupe plus de 1 600 collaborateurs r\u00e9unis sous ses 3 enseignes : Ixina, Cuisine Plus et Cuisines R\u00e9f\u00e9rences. Le groupe compte 344 points de vente en 2014 en France et \u00e0 l’international, pour un chiffre d’affaires consolid\u00e9 de 440 millions d’euros.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Parce que la p\u00e9riode des soldes est un moment propice \u00e0 la communication, le r\u00e9seau Ixina relance ce mois-ci une nouvelle campagne de communication multim\u00e9dia, dont la premi\u00e8re vague avait \u00e9t\u00e9 lanc\u00e9e en mars dernier. L\u2019occasion pour l\u2019enseigne de rappeler son positionnement de marque, et de communiquer en plus sur ses produits et ses offres commerciales 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