{"id":291770,"date":"2014-07-24T10:00:00","date_gmt":"2014-07-24T09:00:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-franchise-subway-toujours-plus-connectee-3280-4873"},"modified":"2014-07-24T10:00:00","modified_gmt":"2014-07-24T09:00:00","slug":"la-franchise-subway-toujours-plus-connectee-3280-4873","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-franchise-subway-toujours-plus-connectee-3280-4873","title":{"rendered":"SUBWAY\u00ae toujours plus connect\u00e9e"},"content":{"rendered":"
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Depuis le 25 juin le r\u00e9seau SUBWAY\u00ae Bretagne\/Pays-de-la-Loire teste dans 7 de ses restaurants rennais une nouvelle plateforme de services mobiles baptis\u00e9e PlaceLink<\/b>. Un syst\u00e8me de balises bluetooth positionn\u00e9es dans les points de vente permet aux restaurateurs de diffuser des informations \u00e0 leurs clients via leur smartphone, lorsque ces derniers se trouvent dans ou \u00e0 proximit\u00e9 du restaurant.<\/div>\n
Chaque franchis\u00e9 SUBWAY\u00ae peut ainsi adapter sa communication<\/b> au profil de sa client\u00e8le, renforcer l\u2019interactivit\u00e9 et donc la proximit\u00e9 avec les consommateurs.<\/div>\n<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pourquoi PlaceLink ?<\/h3>\n
Parce que ce service est utile aux franchis\u00e9s SUBWAY\u00ae et \u00e0 leurs clients :<\/p>\n
Pour les clients des restaurants SUBWAY\u00ae<\/b><\/div>\n
Avec 1 000 balises actives \u00e0 Rennes les habitants peuvent recevoir sur leur mobile des informations sur leur lieux favoris (restaurants, lieux publics, etc.) gr\u00e2ce \u00e0 1 seule application gratuite : PlaceLink. L\u2019utilisateur s\u00e9lectionne le o\u00f9 les restaurants SUBWAY\u00ae auxquels il souhaite \u00eatre connect\u00e9 pour recevoir instantan\u00e9ment des informations d\u00e8s qu\u2019il se trouve \u00e0 proximit\u00e9. Il choisit donc de recevoir l\u2019info utile, o\u00f9 et quand il le veut !<\/div>\n
Pour les franchis\u00e9s SUBWAY\u00ae<\/b><\/div>\n
Gr\u00e2ce \u00e0 un back office simple, ils param\u00e8trent eux m\u00eames les informations pratiques toujours accessibles aux utilisateurs de l\u2019application d\u2019une part, et de l\u2019autre, les messages instantan\u00e9s qui leurs seront envoy\u00e9s sous forme de notifications push. Id\u00e9al pour diffuser la bonne info au bon moment, et \u00e9tablir une relation plus directe (pas besoin de base de donn\u00e9es) et plus personnalis\u00e9e avec ses clients.<\/div>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Depuis le 25 juin le r\u00e9seau SUBWAY\u00ae Bretagne\/Pays-de-la-Loire teste dans 7 de ses restaurants rennais une nouvelle plateforme de services mobiles baptis\u00e9e PlaceLink. Un syst\u00e8me de balises bluetooth positionn\u00e9es dans les points de vente permet aux restaurateurs de diffuser des informations \u00e0 leurs clients via leur smartphone, lorsque ces derniers se trouvent dans ou \u00e0 […]<\/p>\n","protected":false},"author":7772,"featured_media":291768,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-291770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nSUBWAY\u00ae 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