{"id":291799,"date":"2014-07-08T18:43:00","date_gmt":"2014-07-08T17:43:00","guid":{"rendered":"https:\/\/ac-franchise.be\/nouvelle-campagne-de-communication-multimedia-pour-ixina-3337"},"modified":"2014-07-08T18:43:00","modified_gmt":"2014-07-08T17:43:00","slug":"nouvelle-campagne-de-communication-multimedia-pour-ixina-3337","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/nouvelle-campagne-de-communication-multimedia-pour-ixina-3337","title":{"rendered":"NOUVELLE CAMPAGNE DE COMMUNICATION MULTIMEDIA POUR IXINA"},"content":{"rendered":"
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Pour progresser encore et creuser l’\u00e9cart avec le reste du march\u00e9, Ixina d\u00e9ploie une campagne de communication multim\u00e9dia unique et\u00a0clairement orient\u00e9e vers la cr\u00e9ation de\u00a0trafic dans les magasins de ses franchis\u00e9s. <\/b>Cette campagne publicitaire comprend notamment des\u00a0spots de 20 secondes diffus\u00e9s sur les principales radios mais aussi en TV\u2026<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Ixina poursuit son d\u00e9veloppement <\/h3>\n
Le sp\u00e9cialiste de la cuisine nouvelle g\u00e9n\u00e9ration Ixina poursuit son d\u00e9veloppement<\/b> et s\u2019appuie sur une campagne de communication de grande envergure<\/b>. \u00a0<\/p>\n

Ce r\u00e9seau, constitu\u00e9 de 95 magasins, -il a doubl\u00e9 en 7 ans-\u00a0g\u00e9n\u00e8re un CA de 171 millions d’euros avec pr\u00e8s de 27000 cuisines vendues en 2013. Le panier moyen de 5400 \u20ac HT est situ\u00e9 en plein dans le coeur de march\u00e9 et vise la cible de 35\/59 ans.<\/p>\n

Apr\u00e8s une\u00a0premi\u00e8re campagne publicitaire en mars\/avril\u00a0<\/b>dernier, l’enseigne r\u00e9it\u00e8re cette op\u00e9ration en ce mois de \u00a0juillet, \u00e0 l\u2019occasion de la\u00a0p\u00e9riode des soldes<\/b>, lui permettant ainsi de\u00a0communiquer \u00e0 nouveau sur la marque et sur le positionnement de l\u2019enseigne.\u00a0<\/b><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Un plan m\u00e9dia 360 \u00b0 pour les soldes<\/h3>\n
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Pour la seconde fois cette ann\u00e9e, \u00a0un spot publicitaire sera diffus\u00e9 du 2 au 5 juillet en radios sur Europe 1, NRJ, RFM, RMC, RTL2 et les Ind\u00e9s. mais \u00e9galement en TV du 3 au 20 juillet sur TF1, M6, TMC, W9 et 6Ter avec une\u00a0diffusion phare le samedi 5\/07 lors du quart de finale de la coupe du monde\u00a0\u00e0 22h39<\/b>\u00a0!<\/p>\n

Ces semaines de d\u00e9but juillet, qui correspondent \u00e0 la p\u00e9riode des soldes, restent des p\u00e9riodes d\u2019activit\u00e9 phare pour l\u2019enseigne.<\/b> En effet, cette p\u00e9riode sera orient\u00e9e sur la th\u00e9matique prix et g\u00e9n\u00e8ra du trafic, au niveau\u00a0national, sur les points de vente de par l\u2019attractivit\u00e9 g\u00e9n\u00e9rale des soldes sur toutes les enseignes. Ce sera \u00e9galement une occasion de prise de parole importante pour Ixina sur tous les m\u00e9dias. \u00a0

La campagne de communication se fera par un dispositif PLV renforc\u00e9<\/b> avec pr\u00e8s de 120 spots TV, 196 spots radio, pr\u00e8s de 1000 faces en affichage local (panneaux 4×3), 5M de tablo\u00efds et tous les supports web et r\u00e9seaux sociaux.<\/span><\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Les spots radio <\/h3>\n
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Une vague radio de 4 jours <\/b>couvrira l\u2019ensemble du territoire, dans un objectif de trafic vers les points de vente de l\u2019enseigne, la radio \u00e9tant le m\u00e9dia de trafic par excellence.
190 spots dr\u00f4les et impactants, qui s\u2019inscriront \u00e0 nouveau dans la campagne de communication autour du \u00ab\u00a0c\u00e2lin\u00a0\u00ab,\u00a0 seront diffus\u00e9s, soit environ 6 \u00e0 9 spots radio par jour et par station.<\/p>\n

Ce plan de communication puissant assurera un\u00a0taux de couverture de 54,4 %\u00a0<\/b>\u00a0(3,5 de r\u00e9p\u00e9tition) et lancera l\u2019offre soldes (jusqu\u2019\u00e0 -50 % sur les cuisines d\u2019exposition) touchant ainsi pr\u00e8s de\u00a040 millions de contacts.<\/b>\u00a0<\/b>\u00a0<\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Le plan m\u00e9dia t\u00e9l\u00e9vis\u00e9 <\/h3>\n
Un plan m\u00e9dia t\u00e9l\u00e9vis\u00e9 puissant<\/b> avec des spots TV du 3 au 20 juillet 2014<\/b> seront diffus\u00e9s sur des cha\u00eenes et \u00e9missions de grande audience\u00a0: 3 films de 20 secondes seront propos\u00e9s durant 3 semaines pour une vague puissante avec pr\u00e8s de 120 spots, soit 10 spots par jour en moyenne. \u00a0 <\/p>\n

Le taux de couverture atteindra 68 % avec pr\u00e8s de 48 millions de contacts<\/b>, (3,4 de r\u00e9p\u00e9tition)
La vague de diffusion \u00e9tant r\u00e9partie ainsi\u00a0\u00a0:
–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 3 blocs week-end de 4 jours du jeudi au dimanche (radios)
\u00a0–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Spots TV r\u00e9partis \u00e0 40 % pour les films \u00ab\u00a0marques\u00a0\u00bb et 60 % sur les films \u00ab\u00a0soldes\u00a0\u00bb \u00a0 <\/p>\n

\u00a0L\u2019objectif \u00e9tant bien de g\u00e9n\u00e9rer du trafic en accentuant le message promotionnel sur cette op\u00e9ration et de continuer \u00e0 travailler la notori\u00e9t\u00e9 gr\u00e2ce aux films \u00ab\u00a0marques\u00a0\u00bb.<\/p>\n

Le r\u00e9seau a invit\u00e9 tous ses franchis\u00e9s \u00e0 prolonger localement la campagne radio \u00ab\u00a0soldes\u00a0\u00bb en r\u00e9utilisant ce spot et en y ajoutant le repiquage adresse du point de vente concern\u00e9. Ceci afin de permettre une r\u00e9p\u00e9tition accrue du message et une communication de proximit\u00e9 forte pour davantage d\u2019impact sur le trafic local. \u00a0 \u00a0 <\/p>\n

Le r\u00e9seau prouve ainsi sa capacit\u00e9 \u00e0 offrir, \u00e0 ses franchis\u00e9s, un marketing performant et une communication sur-puissante. Rythm\u00e9e tout au long de l\u2019ann\u00e9e par plus de 55 millions de d\u00e9pliants promotionnels relay\u00e9s en boites aux lettres, la communication op\u00e9rationnelle Ixina est incontournable. Chaque mois une nouvelle offre promotionnelle attractive assure le trafic dans les magasins.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

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Film "marques" Ixina <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Film "Soldes" Ixina <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Pour progresser encore et creuser l’\u00e9cart avec le reste du march\u00e9, Ixina d\u00e9ploie une campagne de communication multim\u00e9dia unique et\u00a0clairement orient\u00e9e vers la cr\u00e9ation de\u00a0trafic dans les magasins de ses franchis\u00e9s. Cette campagne publicitaire comprend notamment des\u00a0spots de 20 secondes diffus\u00e9s sur les principales radios mais aussi en TV\u2026 Ixina poursuit son d\u00e9veloppement Le sp\u00e9cialiste […]<\/p>\n","protected":false},"author":37,"featured_media":291794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[2],"tags":[],"class_list":["post-291799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nNOUVELLE 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