{"id":291801,"date":"2014-07-08T18:07:00","date_gmt":"2014-07-08T17:07:00","guid":{"rendered":"https:\/\/ac-franchise.be\/interview-de-gregory-vroninks-directeur-du-developpement-de-tomco-france-et-belgique-3185"},"modified":"2014-07-08T18:07:00","modified_gmt":"2014-07-08T17:07:00","slug":"interview-de-gregory-vroninks-directeur-du-developpement-de-tomco-france-et-belgique-3185","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/interview-de-gregory-vroninks-directeur-du-developpement-de-tomco-france-et-belgique-3185","title":{"rendered":"Interview de Gr\u00e9gory Vroninks, Directeur du D\u00e9veloppement de Tom&Co France et Belgique"},"content":{"rendered":"
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Tom&Co est une franchise\u00a0sp\u00e9cialis\u00e9e dans l’alimentation et les accessoires pour animaux domestiques. <\/b>Cette\u00a0\u00a0formule innovante a vu le jour en 1991 et compte aujourd’hui 135 points de vente. Des chiffres qui font de Tom&Co le leader incontest\u00e9 sur ce segment de march\u00e9.
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AC Franchise : Comment se porte le march\u00e9 des animaux\u00a0actuellement et comment se positionne Tom&Co sur ce march\u00e9 ?
Gr\u00e9gory Vroninks :\u00a0<\/b>Les animaux de compagnie n’ont jamais \u00e9t\u00e9 aussi populaires dans le c\u0153ur des Fran\u00e7ais. On trouve plus de 61,6 millions d’animaux dans les foyers fran\u00e7ais. La population des chiens, chats, poissons et rongeurs en France\u00a0est d\u00e9sormais la plus importante de toute l’union europ\u00e9enne (apr\u00e8s l’Angleterre). Les d\u00e9penses en alimentation, accessoires et soins de nos amis \u00e0 quatre pattes repr\u00e9sentent chaque ann\u00e9e 4 milliards d’euros -3 milliards pour l’alimentation seule-, soit une d\u00e9pense annuelle par foyer d’environ 700 \u20ac. Un foyer sur deux poss\u00e8de un animal. Celui-ci\u00a0est un objet d’attachement, il rompt la solitude et l’isolement social, notamment pour les personnes \u00e2g\u00e9es et les enfants.

<\/b>ACF :\u00a0Quelle est l\u2019originalit\u00e9 de vos produits\u00a0et comment faites-vous \u00e9voluer votre concept\u00a0?
GV :\u00a0<\/b>Apr\u00e8s une enqu\u00eate aupr\u00e8s de nos clients et de nos franchis\u00e9s, nous avons fait \u00e9voluer le concept en 2012 et proc\u00e9der \u00e0 la refonte du positionnement. Aujourd’hui, le concept repose sur 3 piliers :\u00a0<\/p>\n

– l’expertise : par un\u00a0large assortiment de produits, de meilleurs prix, des produits innovants,des conseils d’expert
– l’\u00e9motion : avec un magasin ayant un esprit boutique, chaleureux et accueillant pour un moment plaisir
– les services : avec la gravure de m\u00e9dailles, les photos personnalis\u00e9es, un salon de toilettage et des conseils.<\/p>\n

<\/b>ACF : Quels sont vos objectifs de d\u00e9veloppement ?
GV :\u00a0<\/b>Nous souhaitons 2 \u00e0 3 ouvertures suppl\u00e9mentaires sur 2014 puis\u00a0passer \u00e0 une moyenne de 5 \u00e0 10 par an \u00e0 partir de l’ann\u00e9e prochaine. Notre objectif est de\u00a0nous d\u00e9velopper doucement afin d’accompagner au mieux nos franchis\u00e9s. Nous souhaitons poursuivre notre communication sur le territoire fran\u00e7ais par notre pr\u00e9sence sur de nombreux salons tels que les salons sp\u00e9cialis\u00e9s,\u00a0\u00a0le salon de la Franchise de Paris,\u00a0le salon Cr\u00e9er de Lille, le Forum de Toilettage de Paris…

<\/b>ACF : Comment \u00a0les franchis\u00e9s sont-ils accompagn\u00e9s\u00a0?
<\/b>GV :\u00a0<\/b>Nous avons l’avantage d’avoir 23 ans d’existence dont 21 ann\u00e9es en franchise. Nous proposons \u00e0 nos franchis\u00e9s une formule \u00e9prouv\u00e9e appuy\u00e9e par un groupe puissant. Nous proposons une centrale d’achat et la communication et la logistique sont prises en charge par la t\u00eate de r\u00e9seau. Nous leur apportons une aide au niveau marketing, avec un plan commercial, marketing et communication, une aide technique pour la recherche et l’am\u00e9nagement technique de leur point de vente, et un suivi par une \u00e9quipe compl\u00e8te d’animateurs de r\u00e9seaux en permanence \u00e0 leur disposition. Nous leur assurons une formation de 6 semaines ainsi qu’une formation adapt\u00e9e en interne\u00a0pour leur personnel salari\u00e9 portant sur les produits, la gestion d’\u00e9quipe de vente et sur les animaux.

<\/b>ACF : Quel type de profil recherchez-vous ? Quel sera le r\u00f4le du franchis\u00e9 ?
GV :\u00a0<\/b>Nous recherchons des profils de commer\u00e7ants exploitants ayant une affinit\u00e9 avec les animaux. Ce concept offre un qualit\u00e9 de vie appr\u00e9ciable avec des horaires d’ouvertures traditionnels. Le business se fait dans une ambiance fun et sympathique. Le franchis\u00e9 devra g\u00e9rer son magasin, assurer le chiffre d’affaires et satisfaire le client. Ce concept est accessible \u00e0 partir de 100 000 \u20ac d’apport personnel. Le CA d’une unit\u00e9 est de l’ordre de 1 \u00e0 1,5 millions d’euros hors taxes avec un retour sur investissement de 3 \u00e0 5 ans.

<\/b>Interview AC Franchise, mars 2014<\/i><\/p>\n

<\/b><\/p>\n<\/div><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Tom&Co est une franchise\u00a0sp\u00e9cialis\u00e9e dans l’alimentation et les accessoires pour animaux domestiques. Cette\u00a0\u00a0formule innovante a vu le jour en 1991 et compte aujourd’hui 135 points de vente. Des chiffres qui font de Tom&Co le leader incontest\u00e9 sur ce segment de march\u00e9.AC Franchise : Comment se porte le march\u00e9 des animaux\u00a0actuellement et comment se positionne Tom&Co […]<\/p>\n","protected":false},"author":37,"featured_media":291800,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[586],"tags":[],"class_list":["post-291801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-interviews-des-reseaux","entry","has-media"],"acf":[],"yoast_head":"\nInterview de Gr\u00e9gory Vroninks, Directeur du D\u00e9veloppement de Tom&Co France et Belgique<\/title>\n<meta name=\"description\" content=\"Tom&Co est une franchise\u00a0sp\u00e9cialis\u00e9e dans l'alimentation et les accessoires pour animaux domestiques. 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