{"id":291810,"date":"2014-07-02T06:41:00","date_gmt":"2014-07-02T05:41:00","guid":{"rendered":"https:\/\/ac-franchise.be\/la-fusion-de-reseaux-de-franchise"},"modified":"2014-07-02T06:41:00","modified_gmt":"2014-07-02T05:41:00","slug":"la-fusion-de-reseaux-de-franchise","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/la-fusion-de-reseaux-de-franchise","title":{"rendered":"La fusion de r\u00e9seaux de franchise"},"content":{"rendered":"
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Dans un contexte \u00e9conomique difficile, des t\u00eates de r\u00e9seau peuvent avoir int\u00e9r\u00eat \u00e0 s’associer pour mieux faire face \u00e0 la concurrence.\u00a0 Il faudra veiller n\u00e9anmoins \u00e0 respecter les franchis\u00e9s qui peuvent mal accepter un changement d’enseigne mal pr\u00e9par\u00e9 ou mal justifi\u00e9.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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L’Union fait la force<\/h3>\n
En franchise on connait bien l’adage selon lequel l’union fait la force, c’est un principe de fonctionnement. Mais si votre r\u00e9seau d\u00e9cide de r\u00e9aliser une fusion avec une enseigne compl\u00e9mentaire, voire m\u00eame concurrente, cela n\u00e9cessite explications.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Aujourd’hui en effet les r\u00e9seaux de franchise peuvent trouver de nombreux avantages dans une fusion.<\/em><\/strong> Cela permet la mise en commun des moyens, l’abaissement du niveau du point mort, un positionnement plus fort dans un secteur, une extension du r\u00e9seau et surtout un nouvel espoir de croissance.\u00a0 <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Ce type d’association pourtant n’est pas facile et demande des contr\u00f4les pr\u00e9alables. Ainsi est-il n\u00e9cessaire de v\u00e9rifier la fiabilit\u00e9 de l’enseigne dont on souhaite se rapprocher, les comptes mais aussi les aspects juridiques, avec un regard particulier sur les contrats de franchise.  <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dans le cas d’une fusion ou d’un rachat de r\u00e9seau, il est imp\u00e9ratif d’obtenir l’accord des franchis\u00e9s ayant sign\u00e9 ces contrats s’ils sont intuitu personae en fonction de la personne du franchiseur. En revanche si la cession ou la reprise de l’enseigne ont \u00e9t\u00e9 pr\u00e9vues, les contrats de franchise pourraient \u00eatre poursuivis mais il faut faire auditer les contrats par un avocat sp\u00e9cialis\u00e9. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Toutefois le dialogue franchiseur-franchis\u00e9 \u00e9tant \u00e0 la base d’un bon fonctionnement pour un r\u00e9seau de franchise, il est important de bien communiquer \u00e0 l’interne en cas de fusion de r\u00e9seaux. Les franchis\u00e9s peuvent voir d’un mauvais oeil la reprise de leur enseigne par un concurrent  Ils seront particuli\u00e8rement sensibles \u00e0 un traitement \u00e9quitable de tous les franchis\u00e9s au sein du nouveau r\u00e9seau constitu\u00e9. Il est important de faire valoir les avantages que leur apporte la fusion concernant les achats ou la logistique par exemple, mais \u00e9galement pour les perspectives de d\u00e9veloppement. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Retrouvez d’autres actualit\u00e9s dans la rubrique \u00ab\u00a0information sur la franchise\u00a0\u00bb<\/a><\/span><\/i><\/i><\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Dans un contexte \u00e9conomique difficile, des t\u00eates de r\u00e9seau peuvent avoir int\u00e9r\u00eat \u00e0 s’associer pour mieux faire face \u00e0 la concurrence.\u00a0 Il faudra veiller n\u00e9anmoins \u00e0 respecter les franchis\u00e9s qui peuvent mal accepter un changement d’enseigne mal pr\u00e9par\u00e9 ou mal justifi\u00e9. L’Union fait la force En franchise on connait bien l’adage selon lequel l’union fait 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