{"id":291880,"date":"2014-05-29T08:41:00","date_gmt":"2014-05-29T07:41:00","guid":{"rendered":"https:\/\/ac-franchise.be\/franchises-de-mode-des-operations-de-fidelisation-pour-se-demarquer"},"modified":"2019-09-19T09:47:50","modified_gmt":"2019-09-19T08:47:50","slug":"franchises-de-mode-des-operations-de-fidelisation-pour-se-demarquer","status":"publish","type":"post","link":"https:\/\/ac-franchise.be\/article\/franchises-de-mode-des-operations-de-fidelisation-pour-se-demarquer","title":{"rendered":"Franchises de mode : des op\u00e9rations de fid\u00e9lisation pour se d\u00e9marquer"},"content":{"rendered":"
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Dans un contexte concurrentiel particuli\u00e8rement fort, les franchises de la mode et du pr\u00eat-\u00e0-porter – textile femme, enfant et homme –<\/b> rivalisent d’originalit\u00e9 et innovent pour fid\u00e9liser leur client\u00e8le. Le d\u00e9veloppement des applications mobile, la facilit\u00e9 offerte par Internet et les diff\u00e9rentes innovations technologiques contribuent sans aucun doute au d\u00e9veloppement des campagnes de fid\u00e9lisation dans ce secteur.<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Dans le secteur de la mode, la bataille autour du renouvellement des collections, des prix, de l’offre et de la qualit\u00e9 n’est plus suffisante, les r\u00e9seaux de franchise de mode, s’ils veulent se d\u00e9marquer, doivent bien conna\u00eetre leurs clients pour mieux s’adapter, innover et r\u00e9pondre au plus pr\u00e8s \u00e0 leurs attentes. Tel devient de plus en plus l’enjeu des op\u00e9rations de fid\u00e9lisation ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Les actions de fid\u00e9lisation sont aujourd’hui majoritairement corr\u00e9l\u00e9es \u00e0 la mont\u00e9e en puissance du e-commerce et aux innovations technologiques. Elles prennent des formes tr\u00e8s vari\u00e9es – applications mobile avec syst\u00e8mes de couponing sur Iphone ou Andro\u00efd, messages mails, cartes \u00e0 points, mailing listes… -, permettent de d\u00e9velopper les ventes, de conserver les clients mais s’av\u00e8rent \u00eatre\u00a0surtout un outil incontournable dans la bonne connaissance de sa client\u00e8le. <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Bien pr\u00e9parer ses campagnes de fid\u00e9lisation<\/h3>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Lorsque l’on veut\u00a0lancer une op\u00e9ration\u00a0de fid\u00e9lisation dans un contexte o\u00f9 les client sont tr\u00e8s volages, habitu\u00e9s \u00e0 zapper et \u00e0 surfer sur Internet, il faut surtout \u00eatre simple et coh\u00e9rent. Le client doit pouvoir comprendre son avantage et mesurer le pourquoi il devra devenir un client r\u00e9gulier en moins de 3 secondes… L’inverse est la garantie de ne pas revoir tr\u00e8s souvent son client ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Pour concr\u00e9tiser sa campagne de fid\u00e9lit\u00e9, tout l’enjeu est surtout de bien conna\u00eetre la concurrence <\/strong>(produits, prix, services, promotions commerciales…), de d\u00e9finir sa cible <\/strong>(quelle client\u00e8le particuli\u00e8re souhaite-ton fid\u00e9liser ?\u00a0quels clients voulons-nous mieux conna\u00eetre ?). <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Il apparait tr\u00e8s important \u00e9galement d’accompagner son op\u00e9ration d’un questionnaire d’inscription pertinent qui donnera de premi\u00e8res cl\u00e9s d’informations (date d’anniversaire, profession, nombre d’enfants, projets, centres d’int\u00e9r\u00eats…), de bien appr\u00e9hender les attentes de ses clients (par des \u00e9tudes qualitatives r\u00e9guli\u00e8res et des questionnaires d’\u00e9valuation)\u00a0et de proposer r\u00e9guli\u00e8rement\u00a0des \u00e9v\u00e9nements et des temps privil\u00e9gi\u00e9s d’interactivit\u00e9\u00a0(ventes priv\u00e9es, e-mailings, \u00e9v\u00e9nements VIP, site Internet d\u00e9di\u00e9, anniversaires…) qu’un programme de fid\u00e9lit\u00e9 ne soit pas limit\u00e9 \u00e0 une simple carte que l’on conserve dans son portefeuille, comme cela a \u00e9t\u00e9 tr\u00e8s longtemps le cas ! <\/div>\n<\/p><\/div>\n<\/p><\/div>\n
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Le secteur de la mode vous attire ? Consultez les r\u00e9seaux de <\/i>franchise de mode et d’\u00e9quipement de la personne <\/i><\/a>qui recrutent.<\/i><\/p>\n

Audrey, r\u00e9dactrice Ac Franchise<\/a><\/span> <\/div>\n<\/p><\/div>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Dans un contexte concurrentiel particuli\u00e8rement fort, les franchises de la mode et du pr\u00eat-\u00e0-porter – textile femme, enfant et homme – rivalisent d’originalit\u00e9 et innovent pour fid\u00e9liser leur client\u00e8le. Le d\u00e9veloppement des applications mobile, la facilit\u00e9 offerte par Internet et les diff\u00e9rentes innovations technologiques contribuent sans aucun doute au d\u00e9veloppement des campagnes de fid\u00e9lisation dans […]<\/p>\n","protected":false},"author":1,"featured_media":291881,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ocean_post_layout":"","ocean_both_sidebars_style":"","ocean_both_sidebars_content_width":0,"ocean_both_sidebars_sidebars_width":0,"ocean_sidebar":"","ocean_second_sidebar":"","ocean_disable_margins":"enable","ocean_add_body_class":"","ocean_shortcode_before_top_bar":"","ocean_shortcode_after_top_bar":"","ocean_shortcode_before_header":"","ocean_shortcode_after_header":"","ocean_has_shortcode":"","ocean_shortcode_after_title":"","ocean_shortcode_before_footer_widgets":"","ocean_shortcode_after_footer_widgets":"","ocean_shortcode_before_footer_bottom":"","ocean_shortcode_after_footer_bottom":"","ocean_display_top_bar":"default","ocean_display_header":"default","ocean_header_style":"","ocean_center_header_left_menu":"","ocean_custom_header_template":"","ocean_custom_logo":0,"ocean_custom_retina_logo":0,"ocean_custom_logo_max_width":0,"ocean_custom_logo_tablet_max_width":0,"ocean_custom_logo_mobile_max_width":0,"ocean_custom_logo_max_height":0,"ocean_custom_logo_tablet_max_height":0,"ocean_custom_logo_mobile_max_height":0,"ocean_header_custom_menu":"","ocean_menu_typo_font_family":"","ocean_menu_typo_font_subset":"","ocean_menu_typo_font_size":0,"ocean_menu_typo_font_size_tablet":0,"ocean_menu_typo_font_size_mobile":0,"ocean_menu_typo_font_size_unit":"px","ocean_menu_typo_font_weight":"","ocean_menu_typo_font_weight_tablet":"","ocean_menu_typo_font_weight_mobile":"","ocean_menu_typo_transform":"","ocean_menu_typo_transform_tablet":"","ocean_menu_typo_transform_mobile":"","ocean_menu_typo_line_height":0,"ocean_menu_typo_line_height_tablet":0,"ocean_menu_typo_line_height_mobile":0,"ocean_menu_typo_line_height_unit":"","ocean_menu_typo_spacing":0,"ocean_menu_typo_spacing_tablet":0,"ocean_menu_typo_spacing_mobile":0,"ocean_menu_typo_spacing_unit":"","ocean_menu_link_color":"","ocean_menu_link_color_hover":"","ocean_menu_link_color_active":"","ocean_menu_link_background":"","ocean_menu_link_hover_background":"","ocean_menu_link_active_background":"","ocean_menu_social_links_bg":"","ocean_menu_social_hover_links_bg":"","ocean_menu_social_links_color":"","ocean_menu_social_hover_links_color":"","ocean_disable_title":"default","ocean_disable_heading":"default","ocean_post_title":"","ocean_post_subheading":"","ocean_post_title_style":"","ocean_post_title_background_color":"","ocean_post_title_background":0,"ocean_post_title_bg_image_position":"","ocean_post_title_bg_image_attachment":"","ocean_post_title_bg_image_repeat":"","ocean_post_title_bg_image_size":"","ocean_post_title_height":0,"ocean_post_title_bg_overlay":0.5,"ocean_post_title_bg_overlay_color":"","ocean_disable_breadcrumbs":"default","ocean_breadcrumbs_color":"","ocean_breadcrumbs_separator_color":"","ocean_breadcrumbs_links_color":"","ocean_breadcrumbs_links_hover_color":"","ocean_display_footer_widgets":"default","ocean_display_footer_bottom":"default","ocean_custom_footer_template":"","ocean_post_oembed":"","ocean_post_self_hosted_media":"","ocean_post_video_embed":"","ocean_link_format":"","ocean_link_format_target":"self","ocean_quote_format":"","ocean_quote_format_link":"post","ocean_gallery_link_images":"on","ocean_gallery_id":[],"footnotes":""},"categories":[3],"tags":[],"class_list":["post-291880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-de-la-franchise","entry","has-media"],"acf":[],"yoast_head":"\nFranchises de mode : des op\u00e9rations de fid\u00e9lisation pour se d\u00e9marquer<\/title>\n<meta name=\"description\" content=\"Dans un contexte concurrentiel particuli\u00e8rement fort, les franchises de la mode et du pr\u00eat-\u00e0-porter - 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